Know the Most Important Half of Your Coaching Niche

The best way to attract clients shifted dramatically when social networks sprang up and became massively popular. People started sorting themselves into sub-sub-groups based on messages that attract them, and filtering out everything else. It’s changed how our potential clients focus their attention, form alliances and make buying decisions.

Seth Godin’s game changing book Tribes talks about these groups and urges entrepreneurs to become leaders of a tribe.

What does this game change mean to you? If you want to do well financially while you do good in the world, it’s more important than ever before to stand out in the crowd of service providers and stand up for a unique “tribe” of your own which means choosing a viable coaching niche. You can do this!

Don’t get me wrong, I’m not saying that you have to be a social networking expert to attract clients steadily. I’m saying that the phenomenon of social networks has changed the way people are attracted to mentors and professional resources. It’s reduced the effectiveness of standard selling and marketing techniques.

Responding to the Sea Change

Leading coaches, consultants and trainers have felt this sea change, and have been making shifts in the way they attract clients.

I encourage you to follow suit. Stop trying to convince people to buy your coaching, consulting and training. Instead, show your tribe (also called a coaching niche, target market or target audience) that you understand them and can help them get where they most want to go right now.

If your message is specific and hits the mark, they will follow you, refer other like-minded people to you, and help you raise your star while doing what you love.

How To Reach Thousands of New Clients with Joint Ventures

This is a guest blog post by my friend — Max Simon, founder of Big Vision Business.

I felt embarrassed and small.

I was at this well-known business conference talking to big name people about my business and the kinds of projects I was involved with… and I had “list shame”.

Everyone around me had 10,000, 20,000, or even 50,000 person mailing lists of people they could speak to on a weekly basis.

… And I had less than 1,200.

I felt embarrassed and small like my work in the world was not important or meaningful. As a result, I did not show up as powerfully or engage as fully as I knew possible.

After that conference, that was when I made the unwavering decision to build a bigger following so that I could interact with the people I respected and admired.

Unfortunately, I had no idea how to attract more people to be a part of my tribe… and most of the internet marketing strategies like buying traffic (and other complicated stuff like that) seemed too challenging to figure out.

Joint Ventures will help your business reach the masses

That’s when I discovered a strategy called “Joint Ventures”… which is when you inspire other people to endorse you and promote your programs to their big list of followers.

… Which in turn builds your email list with perfectly aligned people who are hungry for what you’re doing (and want to buy).

So over the last few years, I devoted myself to learning EVERYTHING you would ever need to know about doing joint ventures and working with partners… and today, I’m thrilled to say that “I no longer have list shame.”

Plus I’ve been able to build a 7-figure business that truly is making a huge impact in the world and allowing me to work with incredible people who I can truly help.

So today, I’d like to share with you the 3 important “Partnership Secrets” to learning how to master joint ventures so you can achieve the same kind of powerful results no matter how far along you are in your business right now.

Use the Wheel of Life for Your Coaching Business

Remember the Wheel of Life? You might have used this classic coaching tool with your clients, but have you ever thought of creating one for your business? Most entrepreneurs struggle to keep all the balls in the air at once. The Wheel of Life can help.

To set up the sections of your wheel, name the aspects of your business that deserve consistent attention. Be honest with yourself. Don’t leave an activity off your wheel because you find it scary or unpleasant. Your wheel should cover at least these eight aspects (though your language may vary):

Wheel of Life for Your Coaching Business

 

Building Awareness

To build brand awareness, get “out there” frequently through various channels – networking, social networking, speaking, connect calls – wherever your target audience gathers. Create a buzz, and an assurance that you’re here to stay.

Connecting

Connect one-to-one or one-to-many with individuals in your target audience, and with spheres of influence. Get to know and understand them, create trust while you grow your list.

Handle Objections Like a Super Coach

As a coach you have it made in the shade! But sometimes you don’t realize it. The skills you use to coach — listening, asking powerful questions, intuiting, using perspective, messaging, reframing — are aces for enrolling too.

But sometimes when you’re enrolling new clients, fear sneaks in on little cat’s feet and you forget all that you have going for you. Here’s how it happens:

Things are going along swimmingly in a sample session, enrolling consult or preview teleseminar. You are connecting with potential clients, enjoying them, engaging with curiosity. Then, when it comes time to invite them to take a next step with you, you shift… in dramatic ways like when Dr. Jekyl turns into Mr Hyde:

connecting

Suddenly you’re performing when you were connecting.

Suddenly you are attached to outcome when before you were detached.

Suddenly it’s all about you when before it was all about them.

But in fact, nothing had to change.

3 Ways to Make Old Income Streams New Again — by Andrea Lee

This is a guest blog post by my friend — the fabulous Andrea Lee of Wealthy Thought Leader.

Most of us follow systems in a very step-by-step way, which is useful sometimes – but if you want to light a fire within you that is sustainable and will burn brightly for a long time to come, you’ve got to adapt; to align those step-by-step principles to whatever makes you unique.

That’s my specialty: helping business owners like you to reach 6 and even 7 figures, on your terms, by harnessing innovation and your unique connectivity.

That being said, I know that the pain of your current income streams not working is very real – and that’s why I’ve put together this post on digging deeper into the ideas you already have, and into the hope behind them, and innovating.

woman-holding-fan-of-money

Without further ado, here are 3 ways to make old income streams new again:

1. Keep the content, change the level of support.

Here’s an example: Best-selling author Michael Port, designer of the “Book Yourself Solid” business-building program, offered several traditional workshops. He didn’t need help with his workshops so much – he’s very successful in his own right, in case you don’t already know him – but he’s very much an innovator and had a few smooth moves up his sleeve.

To make his ‘old income streams’ fresh, and re-purpose the same content, he designed a new type of workshop – one in which 12 people would come to his house and get a dramatically increased level of service. He didn’t have to recreate his content; he simply changed the level of support. And it’s been hugely successful – people are willing to pay top dollar to meet with Michael in this “knee-to-knee, heart-to-heart” format.

What does this make you think of – in regards to your own business and experience? Could you add a level of support to any of your existing products, similar to what Michael role modeled for us?

Hey Coach! Got Gumption?

This post has been updated.

I love entrepreneurs. I’m blessed to work in groups full of heartful coaches and consultants who bring their amazing brilliance from different walks of life to the task of building their coaching business. Interestingly, as different as they are, they have the same “garden variety” fears and their beliefs are always the only thing that gets in the way of success.

That’s about being human.

Getting stuck, breaking through, taking a leap of faith, and then… ah… evolving. That’s the dynamic cycle of human life.

For some, it’s like a game and they become facile at the quick leap. So what is it that those people have going for them? Is it super intelligence, advanced degrees, the best connections or being set up financially that results in success?

Smiling Woman Balancing Earth on Finger

No, it’s gumption! It’s having the guts, the spunk, the chutzpah — to accomplish something against all odds.

My mom had good ol’ fashioned southern gumption. It got her through the Great Depression, navigated her through business school, moved her away from dustbowl poverty to a place she thrived near the Rocky Mountains that she loved. She put four kids through college against all odds and gave us all the advantages she never had – all by gumption.

And now I realize that it’s not my degree, certifications, knowledge or confidence that got me to where I am now. It’s gumption. (Thanks mom!) And that’s a relief because I can reach inside myself to draw on that strength over and over.

So… how about you… got gumption?

5 Easy Ways To Start Enrolling New Clients NOW – by Barb Wade

This is a guest post by my friend and colleague, Barb Wade, “The Coaches Coach”.

As most coaches know, the bridge between a potential new client’s interest and their actually signing on to coach with you is always some kind of a powerful exploratory conversation. There’s nothing that comes close to the intimacy that is created when you speak voice-to-voice with a potential client, exploring the tremendous cost of the problems they’re facing, and demonstrating that your guidance and expertise will solve their challenges and help them truly create the life or career that they dream of.

I call these sessions “Strategy Sessions” or “Discovery Sessions,” and again, they’re a first hand opportunity for your potential client to feel heard and understood, and to begin to have some hope that you can truly guide them to change their situation. This is why, after such an empowering conversation, coaches are often successful at enrolling their potential client into one of their paid coaching programs.

So naturally, generating these initial, exploratory conversations is crucial. Here are 5 ways to easily and naturally invite potential clients from your ideal target market into such a conversation.

7 Quick & Fun Steps to Biz Planning Your Whole Year

We spend a lot of time thinking about our futures, but strangely the subject of business planning still causes folks to groan and procrastinate… many to the point of never planning at all.

Here’s what I know… if you don’t plan for your business you’ll make less and have less fun. It’s true. I still shoot from the hip as much as the next entrepreneur, but over and over I’ve witnessed that the more I plan, the better I do – both financially and emotionally.

What if planning could be fun and inspiring? What if you could do it quickly?

I just whipped together my plan for next year and I feel great! Plus, now it will be really easy to break it down into baby steps so I never have to wonder or worry whether I’m taking actions that will payoff.

Ready to play? Keep this simple at first. Just jot some thoughts down. Then it’s simple to go back and add more structure and details.

1. What are your personal goals for the year?

Fun Business Plan Goal SuccessBefore you do anything else, decide when you’ll take vacations! Get the “me time” and “family time” in there because your well-being always comes first. For next year, I’m taking all of May and December off. Woohoo!

Then, consider how you want your days to flow. I’m planning office hours for Monday – Wednesday, no more than three calls a day.

Consider the theme or overarching inner game for your year. For me, this coming year is about JOY, REST and FUN. I’m going to do more celebrating and less sweating the small stuff.

Then answer these questions: