Here are the professional resources that I depend on and recommend to all coaches:
Layout Design / Business Cards
This is a cool do-it-yourself online design tool for little ads, social media posts, fun graphics and more. Watch out, it’s addictive!
Don’t spend a lot of money on your business card and other materials when you can get professional cards and brochures for FREE and low fees.
Calendar – Online Appointment Scheduling
I love this scheduler! Your prospects and clients can easily set up appointment times with you. And you can connect TimeTrade to your other online calendars so appointments show on Google or iCal calendars. I recommend the Individual Level which is just $39.95 per year.
Email Campaign / Autoresponder Service
Aweber (affiliate link)
Aweber is by far the most reliable, easiest, most cost effective tool to capture visitor sign ups, send unlimited follow ups, do A/B testing, set up tag automations and email your blogs. But the BEST THING is the customer service. Call any time and quickly reach a human being who will help you. And you can understand what they’re saying! Your emails will also get better delivery because Aweber is highly respected.
This is a less professional service but it works well enough for the short term. However, if you want to save yourself hassle and do things right the first time, go for Aweber.
Images (Royalty Free) for Web and Print
Need something super high quality but still royalty free? iStockphoto has the best selection.
Digital Access Pass (affiliate link)
Made for WordPress, DAP is a complete solution for selling access to all types of products and membership levels. And for delivering all types of content. Works on Non-WordPress Sites too (plain HTML web sites).
Instant Teleseminar (affiliate link)
Why talk to customers one at a time when you can reach dozens, hundreds, even thousands in one shot?Telseminars can (and should) be integrated into every company’s sales flows. I used teleseminars for years to help build my business, and I’ve seen lots of tools come and go. If you want to do your own teleseminars, this is the system I recommend because they’ve figured out how to help you get your prospects to take the next logical step, from the pre-event salesflow all the way through to the action you’re trying to get them to take…whether that’s opting into your list, buying their first product from you, or buying that big-ticket item.
Evergreen Business Systems (affiliate link)
Webinars are in. In 2002, sales letters ruled the web. In 2008, Video took over. In 2010, Webinars took over. And NOW Automated Webinars. If you’re ready to “graduate” to educating, entertaining and ENROLLING more clients into your group programs with visuals, you’re ready for this system which allows you to do all types of webinars with automated sales. This is what I’m using all the time now.
Believe me, you’ll save so much time and heartache if you have your website crafted by a pro web designer on WordPress and then hosted by a smart service like A2 Hosting (see below).
I advise coaches NOT to do their own website because, unless you’re tech savvy and know how to create a client-winning website, you’ll get a better results hiring a truly professional designer who is also an ace coder.
That’s Nichole! She is simply THE best web designer I’ve ever found. I can’t tell you how often Nichole has fixed websites created by others. She’s highly skilled with WordPress and an elegant designer. All of her sites look gorgeous and function perfectly. She takes special care to make your site look and feel like you. Contact Nichole now and get on her schedule before you do all the writing/content design for your website.
Web Domain Registration
GoDaddy (affiliate link)
New registrations as little as $2.99/yr!
Web Hosting Services
A2 Hosting (affiliate link)
Professional hosting often for as little as $4.95/month!
WordPress themes create the most professional, robust, scaleable websites. I have both a blog and podcast on my site, plus have used it for a membership site and more. There are thousands of useful plugins, widgets, and themes. And, you can manage it all yourself.
That said, if you’re going to create your own website, you’ll find Wix easier.