Are you intimidated by the idea of writing your own freebies, marketing emails, and web content?
I used to find those daunting too until I learned the root of ace marketing copy: write to intrigue rather than impress.
When you want to inspire potential coaching clients to take the next step with you, aim to build a relationship and raise curiosity first. Take the spotlight off of you and your coaching “technology” and place it on your target audience.
Here are six more tried and true copy writing tips that will help you write in a way that’s both authentic and effective:
#1 Write like you speak
I know… the idea of business planning gets a big groan from most entrepreneurs. What I know for sure is that coaches who do some planning usually do better financially than those who don’t. My first big profit year came for me the first year I planned my business.
Start with a discovery process. The result is a solid jumping-off-place for a more fun and profitable year.
Powerful Questions to Ask Yourself
1. What are your personal goals for the year?
- What is your theme for this year? It could be about the phase of your business or about a mindset you want to cultivate. Mine for this year is EASE.
- What are the best times for your vacations? Always get family and me-time into your calendar first. I like to plan 3 weeks off at a time, even if some of it is stay-at-home time.
- How do you want your work time to flow? For me, Mondays – Wednesdays are open for clients and consults. Thursdays are for business development. I’m off Friday, Saturday and Sunday!
Sometimes it’s a smarter move to say ‘NO’ to a new client or opportunity.
But how do you know when to say ‘yes’ and when to say ‘no’? And, what’s the difference between a good opportunity and the RIGHT opportunity for you?
The right opportunities will align with:
- Your values and strengths.
- Your work-style preferences.
- Your business model and vision.
Factor those things into a set of “success criteria” as a way to filter out your best opportunities before you commit.
My computer consultant was at my office recently optimizing my Mac. Opening up my email, he said: “OMG, your inbox is clean!” Then he looked around my office. “Are you really this organized?” I am. And it saves me so much time and hassle while I easily focus in on the things that pay off.
You can do this too and it’s worth it.
Stuff is distracting. If your office and inbox are overflowing and you don’t like it any more, keep it clean with these five smart moves:
Perfectionism can be paralyzing. You’re in good company if you get bogged down by it.
But, can you train yourself out of it? Yes!
If there’s a scale of perfectionism I was once a 10. But now I’m closer to a 5. By necessity my coaching business trained me out of it. I realized that if I wanted to earn more and work less that expedience is key. I saved a lot of time and aggravation by relaxing standards where they truly didn’t matter.
What was most eye-opening is that I discovered that perfectionists are not the most financially successful or happiest people on the planet. So why put myself through brain strain?
In a recent juicy conversation with some coaches in my Prosperous Coach Inner Circle Mastermind*, we took perfectionism apart; examining what it is, when it arises, the significant costs and how to move beyond it. Here’s the wisdom that came out of that conversation:
Every day I meet talented, brilliant individuals who love to coach, but haven’t generated enough paying clients. I’ve discovered something interesting — only some truly want to have a business. Without that driving desire to build something that’s all yours through your own decisive action and creativity, a thriving coaching business is just a “someday” dream.
What about you? Are you 100% committed and amply motivated to have a successful coaching business? Do you want it enough to do what it takes? If the answer is no, that’s okay. And now that you know that, you can either summon commitment and motivation, or accept that this isn’t the right path for you at this time. There’s no shame in that.
The truth is, entrepreneurship is not for everyone. It’s a scenario that requires that you work on your growing edge, continuously learn, refine and innovate, with a bit of coasting here and there. If YOU truly want a thriving coaching business but aren’t there yet and don’t know why, check out these 6 signals that you might be operating more as a hobbyist and make the shift.
Do you get discouraged and stuck easily?
Everyone gets discouraged and stuck sometimes, but if it happens whenever you make a mistake, hear “no”, or are challenged by a learning curve…
MAKE THIS SHIFT: Summon courage to help you on this journey. Courage comes before confidence and you have this inside of you. Chogyam Trungpa, author of Shambhala: The Sacred Path of the Warrior said that courage is not being afraid of who you are. You are inherently valuable. Be willing to make lots of mistakes without judgment, hear no, and be on steep learning curves. It’s an integral part of building a successful business.