Have you ever felt that you need more knowledge, training or credentials to be highly valuable to your coaching clients? While every coach has some areas to develop, don’t make the mistake of discounting the many skills you already bring to the table. That goes for business skills as well. No matter how new you are to coaching, you’re no novice in life, work and communication skills.
It’s time to recognize and leverage your strengths, and consciously build a few core skills to help you thrive in your coaching business.
Below is a (non-exhaustive) list of core business skills. Take a few minutes to rank your current level of skill for each one. Be generous! And prepare to be surprised. Rank your skills on this scale (or come up with your own):
I’m an Ace!
I’m Building Mastery
I’m Just Getting By
Not On My Radar Yet
Pick a couple of top strengths you can leverage this year. Then, pinpoint a few less developed skills to cultivate. You’ll be amazed how just by raising your awareness you can improve any skill significantly over a short time.
The Sales & Marketing Skill Set
- MARKET SAVVY – I’m in tune with my ideal coaching market’s evolving challenges and goals. I listen to hear what solutions they need and create offers that are relevant.
- ARTICULATING WHAT I DO – I have crafted compelling language to market my offers and call prospects to action.
- CREDIBILITY BUILDING – I show my credibility in everything I do in my business.
- LEAD GENERATION – I continually plant seeds about my offers. I invite my target market to connect with me and opt-in to my lists.
- CLOSING – I am good at converting leads into clients and product sales.
The Entrepreneurial Skill Set
- ANALYZING – I regularly assess profitability and look for ways to improve it and get off the “money for time treadmill“.
- BIG PICTURE PERSPECTIVE – I take the 30,000 foot view and make most decisions from there.
- GOAL SETTING – I set SMART short term and long term goals, and implement my plans.
- INNOVATING – I am flowing with ideas but only pursue the most viable ones.
- PLANNING – I create smart marketing campaigns and strategies for building revenues.
- VISIONING – I regularly call forth an inspiring vision for my biz that aligns with my core values.
The “CEO” Mindsets
- COMMITMENT TO SUCCESS – I actively set up my business for success, and use success criteria to judge opportunities before investing time, money and energy.
- PROFESSIONAL DEVELOPMENT – I am continually on my growing edge, learning and leveraging new skills that will help me grow my business.
- RISK TAKING – I have an adventurous spirit and open mind. I try new things even when it means getting out of my comfort zone. I let go of perfectionism.
- SEEK SUPPORT – I have excellent support systems. If I’m stuck or have holes in my knowledge, I reach out to my support network and ask for what I need.
The Management Skill Set
- CLIENT MANAGEMENT – I have effective systems and high standards with clients.
- DELEGATING/MANAGING – I spend most of my time doing what I do best, and delegate/manage everything else.
- DETAILS – All the truly important i’s are dotted & t’s are crossed. I don’t sweat the rest.
- IMPLEMENTATION – I implement what I learn from experts and my own experience.
- MONEY MANAGEMENT – I budget and track my business revenues & expenses.
- SYSTEMS/AUTOMATION – I create systems for everything, then automate and outsource whenever possible.
- TIME MANAGEMENT – I have an ideal schedule. I time block tasks & appointments wisely.
- COMPUTER USE – I am facile with email, browser and other basic computer applications.
The Gateway Skill Set
- COACHING – I am fully present in the co-creative relationship and give attention to improving core coaching competencies such as listening and asking powerful questions.
- WRITING – I use writing to build credibility and visibility, and as a revenue source. My blog posts and or articles go out 2- 4 times each week or more like clockwork.
- COLLABORATION – I use success criteria to choose the best joint ventures and alliances.
- NETWORKING – I use networks that put me in front of the highest concentrations of my ideal coaching market.
- SOCIAL NETWORKING – I use 1 – 3 of the best social networks, such as Twitter, Facebook and LinkedIn every day to build visibility and make valuable connections.
- SPEAKING – I look for the best speaking/presenting opportunities to make an impact with my ideal coaching market.
- FACILITATING/TEACHING – I offer group programs to diversify my income and serve more people in my market.
What have I left out? Please share any other skills you think are important for coaching business success. Also, leave a comment about your strengths and the skills you’ll focus on building next.