It seems like every year I do a business makeover. Somewhere around September or October I go into innovation warp drive, and by January of the next year I have a completely refreshed business.
Right now, everything I offer coaches is getting reworked and upgraded. (Watch for specials coming soon!)
I like it. It keeps me on my toes and rings in the new year in another delightful way.
But why do I do it? And is it really such a good idea to keep changing up what I’m doing? I think so. It’s about staying aligned with what is most alive in my business. And there are more concrete reasons too.
8 Compelling Reasons to Make Over Your Coaching Business
These eight factors have spurred me and my clients to close up a program, start new ones, upgrade, and update to a new business model. Are any of these at work for you right now?
- You’ve realized what you love to do more than what you were doing.
- You’ve grown new skills and deeper knowledge.
- You’ve learned more from the folks you serve about what they really want.
- You want to scale up to serve more people, so you can leverage your time.
- You’re utilizing new technologies and systems.
- You want to model the best practices of your mentors.
- You’re amping up your income and profits.
- You’ve refined to a more profitable niche.
The most important thing is to let your business grow and evolve as you do. If you’re like me, you sometimes make changes of a lifetime in mere months. No moss gathers on you, because you’re always seeking ways to better yourself, better your life and help others do the same. That should be reflected in your business, because your business is a reflection of you.
But whether it comes naturally to you or not, the business world will require you to change things up from time to time. Like surfing, the trick is to get just enough ahead of the curve. That means not getting so attached to what you are doing that you can’t see when it’s not working, or when there’s a better way.
Innovation is a big part of the joy of entrepreneurship. Even for me, it took a while to realize that remaking my business was not just about climbing another learning curve. It was about my creative self-expression. Understanding that was part of my “growing up” as an entrepreneur.
As with all things, it’s essential to strive for balance. Too many makeovers may keep you from developing a solid brand and presence. Sometimes it’s important to let yourself coast for a while. But only a little while. Too much coasting results in loss of momentum and a stale feeling to your business.
Pay attention to the rhythm of change and stability in your business, and aim to enjoy it.
How are you remaking yourself and your business for 2011? What sparked your desire (or need) for a shift? Leave a COMMENT. I’d love to hear from you.
Happy Solstice, Merry Christmas, and whatever midwinter holiday you celebrate. And Happy New Year! May this holiday time feel like a blessing, and may 2011 bring you peace, joy and prosperity!
