I have published an ezine almost since I began as a coach, but I’m finally letting go of it. I’m going to focus on my blog, because blogs are better than any other medium at engaging readers in the conversation.
Putting lots of free valuable stuff out there is an act of good will and a great way to make the first connection or two. But remember to also show the way to your most valuable services. Invite them in, sound a call to action!
Is blogging “broken” as a business model? Undeniably, it is harder to cut through the noise these days. But blogging is still a potent tool to build relationships and trust with your market.
Kenn Schroder, founder of Coaching Sites That Work, helps professional coaches build client-attracting websites. Here he shares why Wordpress is an instant credibility generator.
Social networking maven and mom biz coach, Lara Galloway, uses Twitter as her favorite vehicle to connect, build relationships and deliver prospects back to her website.
How to leverage your network, and anything you are already doing online, to help promote your coaching business blog.
How to use social networking on Facebook, LinkedIn or Twitter to promote your coaching business blog. Part 2 of a series on do-it-yourself ways to publicize a coaching blog.
Once you’ve launched your coaching business blog, the question is how to build your audience. Here’s the first of three ways to publicize your blog that you can easily do yourself.
A blog does a better job of list building and pre-qualifying coaching clients than a static website. Take these five steps to create your own coaching business blog.
Do you know why your website exists? Do you know what goals you want it to accomplish? If not, how can you know if your website is effective or not?
Position your coaching business blog as a powerful visibility builder before you even start designing it, by choosing a viable market to focus on, a well-crafted domain name, and compelling writing topics. Watch the pros and model what they do.
A blog can be more powerful than a standard website for building visibility and credibility with your coaching market. Find out if you should launch a blog, and what it will do for your coaching business.
After you’ve poured hard work and dollars into your coaching website, the last thing you want is for your website to sit there collecting cyber-dust. You want your site working for your coaching business all the time – pre-qualifying prospects, developing relationships with new leads, and possibly, selling your products and services…
Websites don’t work alone. Traffic must be driven to them. Visitors find you through visibility builders — networking, public speaking, group work, blogs, social networking, articles posted in journals or directories and incoming links.
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