This is a guest post by the Mom Biz Coach, Lara Galloway…
In one of my mom entrepreneur coaching groups, I was recently asked the following question:
Of the various marketing tools and methods you use, which has yielded the best financial return?
Business owners are smart to ask this question, since we need a way to justify our expenditures (of time, effort, and energy). There are so many ways we could spend our precious resources. But I’ll share with you my favorite marketing tool of all time – and it doesn’t cost me a dime.
My favorite marketing tool is TWITTER. I get several leads a day directly from Twitter. About 95% of my business comes from Twitter alone. That’s why I’m so passionate about it. Let me give you an example.
A while back I hosted a teleseminar with my coach, Rhonda Hess, about automating your sales process to attract thousands of ideal clients.
In that teleseminar, Rhonda explained how we should all focus on a BLOG as the centerpiece of our marketing. Write in your authentic voice, share information that is valuable to your target market, and you’ll start attracting readers who want to spend more time with you and ultimately purchase what you sell. Then every time you post to your blog, you share it on Twitter (and Facebook and LinkedIn, etc.) with a link back to your blog.
By doing this, along with asking for and responding to comments to your blog posts, you are building relationships and increasing the “stickiness” of your blog. Internet marketers use the term “stickiness” to refer to how compelling your website or blog is and how long your prospects “stick around” to read more on it.
I use Twitter as a vehicle to connect with people, to build relationships, and to deliver prospects back to my website and blog so they can learn more about what I do. When I check my blog statistics, the top referrer to my blog and website is almost always Twitter.
Twitter is, of course, a free tool, but it does cost time. As a mompreneur, time is my most expensive and valuable asset. That said, I spend very little time on Twitter most days. I usually pop on and off for 1-5 minutes at a time several times a day.
There are days I never log on to Twitter, and then there are times when the kids are in bed that I’ll spend two hours on Twitter chatting with friends and potential clients. I also use several Twitter integration tools (such as Hootsuite) so that lots of what I tweet can occur automatically, saving me a lot of time.
As a return on my investment, I am currently getting a couple of warm leads each day from Twitter. Given my very limited work schedule of only 10 hours a week (client-facing time), this is more than enough to fill my pipeline.
My second favorite marketing tool is my BlogTalkRadio show. I’m finding that people all over the world are hearing me on the internet and already feel related to me because of this. As a result, my prospects are ready to hire me before we ever speak in person.
Different people like to consume their information in different formats, so if you’re not currently using audio or video as part of your marketing strategy, it would be worthwhile to consider adding these options.
So what are your favorite marketing tools? Do you enjoy marketing or prefer to delegate it to someone else? Please join the discussion and leave a comment below.
Lara Galloway, The Mom Biz Coach, helps mom entrepreneurs design successful businesses they truly love while putting family first. She is founder of MomBizCoach.com and a frequent speaker on topics related to time management, work/family balance, using social media for business, and engagement marketing.
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