The Worst Coaching Website Mistake: Not Knowing Why Your Home Page Exists

On Thursday, March 18, I will interview Carma Spence-Pothitt, coach, author and web ace, about her new ebook Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How to Fix Them!

In this guest post, Carma reveals the worst of those five deadly website (and blogsite) mistakes. Join us Thursday to hear the rest!

Do you know why your website exists? Do you know what goals you want it to accomplish? If not, how can you know if your website is effective or not?

Basically, before you do anything else… before you choose your colors, before you choose your images, before you write your copy… you need to know what the purpose of your home/landing/squeeze page … your whole coaching website … is.

Without knowing your website’s purpose you run the risk of

  • Having too many calls to action
  • Not having a call to action at all
  • Being cluttered and confusing
  • Hurting your online reputation
  • Wasting your time

There are several goals a website can help you achieve:

  1. It can build your coaching brand
  2. It can grow your list
  3. It can sell a coaching product or service
  4. It can showcase your expertise
  5. It can build relationships with prospects

It can even do a combination of these things. But you must know what you want it to do before you design it.

The French writer and poet, Rene Daumal once said of language that “It is still not enough for language to have clarity and content… it must also have a goal and an imperative. Otherwise from language we descend to chatter, from chatter to babble and from babble to confusion.” The same is true of your website.

If any page your coaching prospect lands on chatters and babbles, the visitor will leave never to return, with nothing but a blip in your web analytics.

This is death to your online presence.

So be clear on what you want to accomplish with your website, your landing pages, your home page and any presence you create on the web, and you will experience greater success and return on time invested.

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Carma Spence-Pothitt is a renaissance woman — author of seven blogs and creator of many businesses. She is President of DragonWyze Solutions and author of Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How to Fix Them! Learn more at http://www.homesweethomepagebook.com.

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