Ep 117 – How to Attract Ideal Coaching Clients Who Can’t Wait to Work with You

I’ve been promising this episode to you.

Before we dig in I want to thank you for all the 5 star ratings and great reviews you have bestowed on Prosperous Coach Podcast and me.

Here’s a recent review from someone who used the moniker Soulful Coach. I think I know who you are and I’m bowing to you right now. Thank you for honoring me with your praise!

Here’s what this coach said:

This podcast is my go to for encouragement and quick reminders on specific topics that I’m struggling with. Rhonda is an amazing business coach and person. Her VIP program for coaches not only helps you identify your niche and much more but also helps you achieve personal growth in all dimensions of your life.

This review fits today’s topic about attracting ideal clients. I feel so blessed that I get to work with amazing human beings like Soulful Coach. How did that happen?

Most all of my clients apply to work with me because they like what they are hearing in my podcast episodes. My podcast is my content strategy.

What’s your content strategy? Whatever it is, the content should strike a resonant chord with your audience. That’s the best way to attract ideal clients.

And here’s the thing … if a new coach — my target audience — doesn’t resonate with what I’m saying in my episodes I know that they won’t be an ideal client for me. Nor will I be the best coaching business mentor for them. So through my podcast I’m calling in the absolute best clients for me.

I can be authentic, share what I believe and have experienced both in my own coaching business as well as other coaches and be sure it’s going to land with some and not others.

And that’s totally okay.

This concept applies to so many aspects of your business.

I remember feeling bummed out when early on in my business I looked at subscribe stats for my leads list and saw that people were unsubscribing from my list. I felt rejected and worried. What was I doing wrong?

Now I know, it’s actually a gift when people choose to get off your leads list! You want those who will never hire you to move on — get off your list, stop participating in your Facebook groups or not show up to your free webinars.

The people that are left are who you’re meant to work with.

This happy attrition is partly what my last episode was about, which you can find at prosperouscoach.com/116.

3 Ways to Call In Coaching Clients Who Fit You

So how can you call in clients who will fit you to a T?

1. Through your target audience choice. (And this is the first step I help coaches take.)

Before you can know what your niche is, you need to decide who you’re serving. What is the unique narrow group — the target audience — that will align best with your skills, your passion, your experience, and your personal story?

This is the tribe that within the very cells of your body you understand best what they’re going through, what they want most and how to help them achieve that.

2. Develop a niche and Signature Program that help them reach specific tangible outcomes they know they want

You need to think like them. Be about them. Connect the dots for them.

Every word on your website, everything you post on social media, every aspect of your program should be made highly relevant to your audience in a way that speaks directly to their hearts and minds.

It’s not unusual for coaches to forget these 3 things and make their website and posts all about themselves rather than their audience.

There’s another way to attract ideal clients … by watching yourself with your clients and seeing what about your favorite clients fits you best.

I’ve always had a document from the very beginning of coaching that lists attributes of individuals I love to work with. Over time it’s changed some and I’ve added to it. Now it’s two pages long.

Here are some of the things that are on my Ideal Client profile. And I tell you this to help you begin to write your Ideal Client profile. It might be a little different than you’re thinking.

My ideal clients:

  • are new coaches close to graduating or just graduating from coach training
  • have not developed their website and coaching business foundation yet
  • found me through my podcast and have listened to many episodes
  • feel a connection to me energetically and to what I say
  • are highly communicative both verbally and in writing
  • are willing to be real and vulnerable with me and give me feedback often
  • are warm, connective and generally positive
  • are open to learning and shifting but also stand up for what they know is right for them
  • respect themselves and respect my time
  • will stay the course, do the work and are highly determined to succeed

When I ask coaches about their favorite clients they often say that they love coaching clients who show up coachable, do the work and make progress. That’s a great start for an ideal client profile.

Go deeper now. Think this through. Why? Because when you KNOW what you want and you declare it to yourself, you automatically begin to do things that will attract those individuals. In the next episode I’ll be interviewing a coach with some experience who had an enrollment challenge that we thought other coaches would like to hear about.

Enroll More Coaching Clients From Your Website

Is your website enrolling new coaching clients for you? ? Is it also creating a community of future clients? Does it quickly inspire people to share your site?

If not, your site might be a dud — a website that just sits there taking up cyberspace. Here’s how to make your website WORK for you:

4 Secrets of a Client Winning Website

happy with websiteAs you read through these, rate your own website on a scale of 1 -5 with 5 being the best it can be.

1. Be sure every word and image is tailor made for your target audience
The #1 mistake coaches make on their websites is they make it all about coaching. Unless your clients want to become a coach themselves, they will bounce off a site like that in seconds.

What Your Headshot Says About You

I’ve been doing a lot of website reviews for coaches and consultants lately. Many are squeamish about the idea of putting their face prominently on their website. Yeah, I tried to dodge that early on too. But I came around and here’s why it’s a good idea for all service providers…

https://prosperouscoachblog.com/headshot/You are the face of your business and your face speaks miles about you. Your future clients want to see you before they engage with you. What would it say about you if you weren’t there to greet them when they arrive on your Home page?

But don’t worry. This isn’t about the popular notion of good looks. What matters is that your core essence comes through. Your ideal clients will see it and respond positively. Here’s how to help yourself show up for the camera and get a great set of shots:

7 Insider Tips for Great Headshots

#1 Be sure to get really good sleep, eat well, and drink lots of water the week before your shoot.

Your Website Has 6 Seconds to Make the Right Impression

In the online marketing world, 6 seconds is a long time. When we surf the Internet or click a link we impatiently look for immediate relevance or we’re outta there and likely never to come back.

That means your website has to make a connection with your target audience super fast! You’d be surprised how easy it is to do this.

https://prosperouscoachblog.comwebsite-6-seconds-impression/What’s in it for Me?

That’s the key question on the minds of your web visitors.

So if you want to…

  • make a great first impression
  • build your list of subscribers
  • sell programs online, and
  • create fans that consistently turn into clients

…your website needs to be written and laid out to do that for you.

4 Keys to Creating Results-Getting Emails For a Small Mailing List – by Milana Leshinsky

This is a guest blog post by my friend and colleague — the “MEGA Coach” Milana Leshinsky.

If you’ve been doing business online for more than a week, you probably already heard this very common expression: “money is in the list.” True, the more people you have on your mailing list, the more people will read your e-mails, and the more products and programs you will sell.

But did you know that even people with thousands of subscribers may still be struggling financially?

That’s because the secret is not in the SIZE of your list, but in the QUALITY of your communication with your subscribers. Yes, it’s certainly easier with a bigger list. But until you master these 4 critical keys of communicating with your list, you may find yourself struggling for cash and clients regardless of how big it is.

Here are the 4 secrets to creating great results with your small mailing list:

1. Relevance

Starting with the subject line and ending with the P.S., your e-mails must be highly relevant to your subscribers. In order to send highly relevant emails to your small mailing list, you need to know what their biggest challenges are. For this reason I highly recommend sending out a survey and reading results carefully. One of the big reasons people unsubscribe or ignore e-mails is because they’re not relevant to their biggest challenges, goals, and dreams. As Dan Kennedy once said, you must enter the conversation already happening in their mind!

The Perfect Client from a Web Designer’s Perspective

This is a guest post by my colleague, Jess Webb, the aptly named Goddess of Marketing and ace web designer. And by the way, guys, these tips about what you bring to the table with a web designer apply to you too!

As a web designer for passionate, heart-centered women entrepreneurs, I’ve found that there are some common characteristics and qualities that make someone my dream client. And it’s a beautiful thing to team up with someone who is that perfect fit, where we both enjoy working together and I can catch their vision and get excited with them about making it happen.

Do you see yourself in any of these?

She has a target market and is clear on what those people want

As a web designer, it is very challenging and frustrating to try and build an online presence for someone who doesn’t know who they are serving. Or someone who is trying to reach a very general, broad audience. In both of these cases, their message will be extremely watered down, and it makes it difficult – even impossible – to create a cohesive, effective website. You can’t build an online presence that will attract your perfect client if you don’t yet know who that is.

3 Little Website Tips with Big Impact for Coaches

When you’re in business for yourself, it’s easy to forget about improvements and keep doing the same thing even if it’s not working. But improvements don’t have to take a lot of time or money. It’s almost always a series of small shifts that creates a big difference in results.

For example, take your website… most people pop up a coaching website and forget about it except to feel frustrated that they invested all that time and money for nothing. It’s not doing what they wish it would do – building a robust list of fans and enrolling new clients. Rather than waste it and regret it, leverage it! Make specific small tweaks that bring you big results.

Target. Connect. Convert

Every website’s goal is to target an audience, connect with them through relevance and trust, and then “convert” them into fans and clients. But that process has to be planned into the site. A simple online brochure can’t convert unless you personally point people to the site yourself.

These 3 little tips will tip the scales in your favor:

#1 Make sure your website feels like home to your target audience.

Instead of making your website be all about you and coaching, focus in on the tangible outcomes your target audience knows they urgently want, and the specific challenges they face while trying to get there. Show them that your services are the bridge that will take them where they most want to go.

Your tagline, benefit statement, title of your freebie, articles, marketing copy… even your About page should be highly relevant to the people you serve. Relevance is how they decide whether to stick on your site, opt-in, and engage with you or… never come back.

How to Write a Series of Enthusiastic & Effective Promotional Emails

When you really believe in something, you want to share it with others, right? Because it’s important to you, you’re not shy about getting the word out. Put this same energy and intention into your promotional emails. Enthusiastically invite people on your list to engage with you.

Take this into your heart… the specific transformation you provide to your target audience is highly valuable. If you aren’t certain about this now, do whatever it takes to raise your certainty. Align your offers with topics your target audience is hungry to learn more about. Your enthusiasm is infectious.

Then, as you’re promoting your next free preview event — a teleseminar, webinar or series of videos to enroll your tribe into your paid program — shout it from the mountaintops! Don’t deprive anyone of the chance to get in on what you’re offering.

Why use a series of different emails instead of just one? Diversity in your subject lines and message allows different people to hear your message in a way and at a pace that lands best with each person in your tribe. I covered three key reasons why email series work better than a single email in the last post – Are You Afraid to Promote Your Offers in a Big Way?

 

Build the Relationship First

These promotional email tips assume you have a leads list and you’ve been connecting with them through your blog, ezine or other value-based articles regularly. People will only read your promo emails and sign up for your preview events if they recognize you and trust your brand.

A good rule of thumb is to send a minimum of 3 emails to your target audience before the preview event. Supplement with blog posts or ezines on relevant topics during the promotional campaign with a little plug and hot link to the sign up page at the end.