I have published an ezine almost since I began as a coach 13 years ago, but I’m finally letting go of it. (If you’ve been getting my ezine, don’t worry. You’ll still get the same weekly content, just in a different format.)
Like other changes I’ve made in my business, this one comes down to a case of taking my own advice. I’ve been telling coaches that a blog is the best web platform for a coaching business. And it is. Right now I’m getting ready to launch Client Winning Websites & Blogs, an online system that teaches how to launch a powerful business blog. So I’ve been thinking about it.
Blogs Invite Interaction
Both blogs and ezines are great ways to connect with your market on a regular basis. But what blogs do better than any publishing medium that came before is to engage readers in the conversation. And that adds HUGE value.
I’ve seen that first hand on my blog. Whatever I have to say about building a coaching business, your comments bring it alive. To see what I’m talking about, check out the comments on this post about why I recommend a blog as your coaching business website, or this post about updating your coaching business to a new business model.
That kind of engagement in a community of colleagues is nourishing to everyone, and I want to do everything I can to encourage it.
When I launched the Prosperous Coach blog and started picking up subscribers, I kept my ezine going. I generally publish one blog post a week, and then repurpose that post onto the ezine. Honestly, I’ve been attached to the ezine. It has space for my blog post, some additional resources, and some of the branding I’ve worked so hard to develop, all wrapped up in a classy 2-column format.
That’s nice, but it’s not doing the most I can do to invite your input. I always include a link to post a comment, but having my article emailed to you makes it feel like a one-way communication.
Well, no longer. I’m ready to reorganize my model to make it as inviting as possible for you to jump in and interact.
Your Invitation: Come Read It Online
I’m going to keep on publishing coaching business success strategies every week, but from now on, you’re going to have to come to the blog site to see it.
Don’t worry, you’ll still know when I’ve posted something. I’ll send out a short little plain text email describing the post and giving you a link.
If you’ve been getting my ezine, or you subscribe to the blog by email, you don’t have to do anything now. You’ll get those announcements.
When you do, if you’re interested in the topic, just click on over to the blog. Then you’ll be where you can see the whole conversation, and join in.
I’m not trying to make it harder for you. On the contrary, I want to streamline what I’m sending you and deliver the most value I can in the most efficient way I can, always. And hey, getting to the blog is only one click.
I hope you’ll be inspired to join me on the blog every single week. And maybe this gives you some food for thought about how you engage your niche.
So what do you think?
If you’ve been reading the ezine, or reading the blog in your inbox, will you click over to read it online? If you have an ezine and/or blog of your own, have you been thinking about how to invite more interaction from your readers?
Leave a comment!