Four questions that shift you from scattered to focused and highly effective. Focus comes down to knowing who you serve, what they say they want, and how you fit into that picture.
Here is a sampling of comments on my Highly Profitable Coaching Niche video series. Bottom Line: There is a highly profitable niche market for you. You just need to know where to look and how to choose wisely for the long term.
If you have invested in programs to build your coaching business that aren’t working, it may be because your efforts aren’t focused on a viable market. Targeting a viable coaching market gives you a place to put all that business development learning to use.
Coaches often know that they need to narrow their niche, but it’s scary to take the leap. Here are 6 signs to confirm that it’s time to narrow, and some advice on how to do it.
Coaching leaders and business gurus agree that choosing a viable coaching niche is the first key to a sustainable coaching business. Learn why and how to get out of your own way.
My biggest mistake as a life coach was trying to sell coaching. That’s going about it the hard way. The easy way is targeting a viable coaching market.
Draw your clients from groups of people that believe coaching is worth the ongoing monthly investment. Use this simple 3-step approach to find and connect with those people.
In trying to sell coaching, coaches often make a classic marketing mistake. Instead, find out what people in your niche market are seeking, and use that to enroll clients. Here’s how.
Influence is the watchword in the world of client attraction. Here are six ways to build influence and get meaningful conversations going with people in your coaching niche.
Trying to convince people to buy coaching is an uphill battle. There’s a better way to get clients: build a client centric coaching business with these four simple steps.
Success in coaching begins by serving a niche market full of seekers who are motivated to buy services for their personal and professional growth.
Here’s the crucial message from my talk Where the Clients Are, sharing how to market a coaching business more effectively in less time, and be in high demand.
Finding true success in coaching presents some significant challenges. All are solved with pinpointed focus on one target market, plus a handful of winning strategies and a bit of patience. No joke.
Real Coaches, Real Results podcast series interviewing coaches who have found their success by championing one viable market. Interview #1 with Kristin Keffeler, coach to wealth advisors.
It’s one thing to be content with your coaching and another to be content with your coaching business. It’s all about letting go of preferences and expectations while still faithfully investing in the outcome you want.
My last post on target market versus coaching niche struck a nerve. In the coaching world the meaning of “niche” is frequently confused. I favor the term “target market” because “coaching niche” is often understood as a topical niche, rather than a distinctive group of people.
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