Have you ever felt like you’re all over the place with your coaching business?
Today, you’re speaking at a brown bag association meeting about team leadership. Yesterday you gave a talk at your church about relationships. Next week you’ve got a gig at Borders where you’re giving a career choice seminar. You’re versatile, but are you building a sustainable future?
It feels good to be recognized, so you say ‘yes’ to speaking and training opportunities even if there’s no continuity to the topic or niche market. But what are you recognized for? And is it something you can leverage to become financially successful in your coaching business?
Or maybe you’ve committed to one topical coaching niche (like leadership, career, relationships) but you’re offering that topic to everyone, with no unique market or message. The same question applies. What are you known for? Is it something you can leverage for financial success?
If you’re morphing your message to fit any opportunity or potential client you could possibly attract, you’re just making more work for yourself. Leverage comes when the market you’re serving and your message are congruent and consistent. Then you can leverage everything you do, because it’s all aimed at the same target.
If you’re tired of working really hard for every client and never building momentum, the fix is simple. Here’s how to coach more, earn more and market less: