Coaches often ask me: “Is this a good coaching niche?” What they really want to know is — will focusing my energy this way repay me with a consistent flow of clients who are willing to invest? That’s the 6-figure question.
First, do you really need a coaching niche?
Ultimately, there are three reasons to niche: ease, reach and profitability. We choose a niche so we can market less, earn more and help more people transform.
If your intention is to build a solid long-term coaching business that you can rely on for a satisfying income, it’s worth it to choose a smart niche now before you invest time, money and energy on your branding and marketing.
A smart niche helps you:
- Quickly become a coach in high demand through momentum.
- Leverage your efforts and concentrate your message, instead of being all over the place.
- Make a bigger impact and command higher fees.
Test the viability of your current coaching niche with these powerful questions.