I’ve been promising this episode to you.
Before we dig in I want to thank you for all the 5 star ratings and great reviews you have bestowed on Prosperous Coach Podcast and me.
Here’s a recent review from someone who used the moniker Soulful Coach. I think I know who you are and I’m bowing to you right now. Thank you for honoring me with your praise!
Here’s what this coach said:
This podcast is my go to for encouragement and quick reminders on specific topics that I’m struggling with. Rhonda is an amazing business coach and person. Her VIP program for coaches not only helps you identify your niche and much more but also helps you achieve personal growth in all dimensions of your life.
This review fits today’s topic about attracting ideal clients. I feel so blessed that I get to work with amazing human beings like Soulful Coach. How did that happen?
Most all of my clients apply to work with me because they like what they are hearing in my podcast episodes. My podcast is my content strategy.
What’s your content strategy? Whatever it is, the content should strike a resonant chord with your audience. That’s the best way to attract ideal clients.
And here’s the thing … if a new coach — my target audience — doesn’t resonate with what I’m saying in my episodes I know that they won’t be an ideal client for me. Nor will I be the best coaching business mentor for them. So through my podcast I’m calling in the absolute best clients for me.
I can be authentic, share what I believe and have experienced both in my own coaching business as well as other coaches and be sure it’s going to land with some and not others.
And that’s totally okay.
This concept applies to so many aspects of your business.
I remember feeling bummed out when early on in my business I looked at subscribe stats for my leads list and saw that people were unsubscribing from my list. I felt rejected and worried. What was I doing wrong?
Now I know, it’s actually a gift when people choose to get off your leads list! You want those who will never hire you to move on — get off your list, stop participating in your Facebook groups or not show up to your free webinars.
The people that are left are who you’re meant to work with.
This happy attrition is partly what my last episode was about, which you can find at prosperouscoach.com/116.
3 Ways to Call In Coaching Clients Who Fit You
So how can you call in clients who will fit you to a T?
1. Through your target audience choice. (And this is the first step I help coaches take.)
Before you can know what your niche is, you need to decide who you’re serving. What is the unique narrow group — the target audience — that will align best with your skills, your passion, your experience, and your personal story?
This is the tribe that within the very cells of your body you understand best what they’re going through, what they want most and how to help them achieve that.
You need to think like them. Be about them. Connect the dots for them.
- Craft client winning web copy, social posts and content they will resonate with.
Every word on your website, everything you post on social media, every aspect of your program should be made highly relevant to your audience in a way that speaks directly to their hearts and minds.
It’s not unusual for coaches to forget these 3 things and make their website and posts all about themselves rather than their audience.
There’s another way to attract ideal clients … by watching yourself with your clients and seeing what about your favorite clients fits you best.
I’ve always had a document from the very beginning of coaching that lists attributes of individuals I love to work with. Over time it’s changed some and I’ve added to it. Now it’s two pages long.
Here are some of the things that are on my Ideal Client profile. And I tell you this to help you begin to write your Ideal Client profile. It might be a little different than you’re thinking.
My ideal clients:
- are new coaches close to graduating or just graduating from coach training
- have not developed their website and coaching business foundation yet
- found me through my podcast and have listened to many episodes
- feel a connection to me energetically and to what I say
- are highly communicative both verbally and in writing
- are willing to be real and vulnerable with me and give me feedback often
- are warm, connective and generally positive
- are open to learning and shifting but also stand up for what they know is right for them
- respect themselves and respect my time
- will stay the course, do the work and are highly determined to succeed
When I ask coaches about their favorite clients they often say that they love coaching clients who show up coachable, do the work and make progress. That’s a great start for an ideal client profile.
Go deeper now. Think this through. Why? Because when you KNOW what you want and you declare it to yourself, you automatically begin to do things that will attract those individuals. In the next episode I’ll be interviewing a coach with some experience who had an enrollment challenge that we thought other coaches would like to hear about.