Do you think of yourself as a coach or a coaching business owner? Strange as it may seem, how you see yourself could affect your long-term success. Embracing the business side of coaching will shorten your learning curves and help you feel more prosperous all along the way.
I have said that sometimes the winning move is to decline a coaching client or a chance to market your business. You’ll get better results from saying ‘yes’ if you are willing to say ‘no’ some of the time.
But how do you know when to decline? What’s the difference between a good opportunity and the right opportunity?
Only you can say, but here’s how to get started: create your own success criteria, write them down, keep them handy, and use them. Success criteria are ground rules you set to help you decide which opportunities are worth pursuing in your business.
Time is the biggest limitation that coaches face. If you place a high value on your time, you’re using prosperity thinking. You’ll make better choices and attract more of what you really want.
One way to leverage your time is to invest in resources that shorten your learning curves and ease time-consuming tasks. You’ll be freed up to double or triple your income.
We are in the thick of the information age. Most likely, the volume of information coming at us will keep accelerating. Already it feels overwhelming, and tends to pull our focus off what’s really important. It’s not just spam that’s overflowing our inboxes. Our own procrastination, perfectionism and “bright shiny object syndrome” keep us overloaded with input.
To stay sane – and operate a profitable coaching business – good email habits are crucial. Excellent response times build credibility with colleagues, coaching prospects and clients. Besides, it just feels better to stay on top of email.
The goal is a “zero tolerance” inbox, and the key strategy is one touch for each email. Of course, that isn’t always possible, but if you start with that intention you’ll be surprised how efficient you become. Imagine cleaning out your inbox every day! And why not? You can get there with these simple steps:
Do you struggle to find time to work ON your coaching business? This is what I hear from coaches every day:
“I work hard but not on what will bring the results I really want.”
“I start lots of things all the time but I’m not good at completing them.”
“I open my email and before I know it half the day is gone!”
“My schedule is so full there’s no time to develop my coaching business.”
“Every day I feel guilty about what I didn’t get done but should have.”
Sound familiar? What you need are systems to get more done so you can have more fun!
My computer consultant was at my office last week optimizing my Macbook for my next business trip. Opening up my email, he said: “OMG, your inbox is clean!” Then he looked around my office. “Are you really this organized?” I am. To be successful I have to be.
Stuff is distracting. If your office and inbox are overflowing and you don’t like it any more, keep it clean with these five Jiu Jitsu moves:
When you’re not coaching clients, how do you spend time on your coaching business?
Left to our own devices, most of us will choose to do first whatever is easiest. Nine times out of ten, that task will have the least impact on our success. It’s the way most of us are wired — to spend most of our time within our comfort zones. It seems the gentler approach, but is it really?
Successful business people spend 80% of their time on what will have the highest impact on their success. In fact, whenever possible, they delegate everything else. They know how to determine, in any given moment, what action will give them the highest return on their energy right now, and they do that first. It’s a winning habit.
How do you decide what your highest payoff action is in your coaching business?
Well, here’s the thing. You instinctively know…