The Most Critical Part of Your Coaching Niche
Coaches who target a market do more of what they love, are paid better, and have no limits on their income. Coaching niches rarely match up.
Coaches who target a market do more of what they love, are paid better, and have no limits on their income. Coaching niches rarely match up.
Coaches have to eat, too. Sustainable business requires you to sell something that people really want to buy. Find out what your clients need and sell that. You can do this in three straightforward steps.
When you’re certain of your path, confidence arrives, bringing you courage to do what needs to be done to achieve coaching success. Anchor your focus by target marketing.
Is your coaching perceived as essential or as a luxury that can be given up? To position your coaching services as essential, focus your energy on a unique accessible group of people and solve the critical problem standing in their way. That’s how you “own” your market.
Target marketing really is the fastest and easiest way to build your coaching business. And business markets are the most lucrative and accessible. They will pay you to help them be better at what they do for a living. But you don’t have to be a “business coach” for this to work — or even know a lot about business.
If you’re morphing your message and your coaching niche to fit any potential client that comes your way, you are making more work for yourself! The fix is simple…
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