Most of the time online tools come with hassles. It’s a lesser of evils sort of thing. Dropbox, my new favorite online tool, makes me smile because there are no bugs, no confusion and nothing to buy. Good on you Dropbox creators!
Dropbox is a place to put all your electronic stuff – files, folders, photos – “in the cloud” so you can access it from all your various devices – computer, iPad and smart phone. Plus, you can give instant access to anyone else you choose.
Let’s say you’ve got a new coaching client in New Zealand, and you want an easy way to get your welcome packet back and forth that’s secure. You set up a new folder with the docs, share it only with your client, then invite your client to open the docs, complete them and save them there on Dropbox. No downloading, printing or faxing. And it’s safe and secure.
Or, what if you want everyone on your team to be able to access a bunch of graphics anytime they need them? Set up the folder on Dropbox, load in the graphics and invite your team to share the folder. They can download what they need when they need it.
This is a guest post by my friend and colleague, Linda Claire Puig, 6-Figure Newsletter and Email Marketing Expert.
How many of your subscribers open the emails you send? Many coaches and service professionals new to email marketing get discouraged when they look at the measurement called “open rate.” Those who’ve been at it for a while do, too.
You might be wondering: Why is only a third of my contact list opening my emails? There must be something wrong. Is it worth all this effort if only a few people are reading what I send?
Before you throw in the towel, I want to let you in on a secret that a lot of folks don’t know: Your open rate isn’t really your open rate.
As a measurement, the open rate is highly unreliable, imprecise and inadequate. To show you why that is, I have to explain a little about how open rates are calculated and tracked. The open rate is actually a ratio calculated as the number of people who opened your email divided by the total number of emails that were successfully delivered to your list.
Email marketing software automatically adds a tiny, invisible image to each email delivered. When this invisible image is called to show up (invisibly) from the server where it lives, that tracks the email as being opened.
But this number is skewed — perhaps significantly — by what are known as “image blockers.” More and more people use web mail providers (such as Gmail or Yahoo) or applications (such as Outlook) that allow users to decide whether to view their emails with the images turned on or off.
When you see things showing up in your email with all the images turned off, that’s what’s happening: you have a setting somewhere that is saying “Ask me first if I want to see images.” Your images are “disabled” until you click to “enable” them. So…
I’m going to give it to you straight up here… unless a few clients and a bit of income is all you want; it’s not a smart move to do everything for your biz yourself. In fact, it keeps you from success.
Let me own up… in my first years as a coach I did everything myself except for web design. Not only did it postpone my financial success, but worse, it kept me in the “I can’t afford it” mindset which bled into my ability to attract ideal clients. It’s a Catch 22.
As soon as I upgraded my mindset and hired assistants, I also upgraded my income significantly. I have the greatest creative team – four people who free me up for more meaningful experiences in my biz. I no longer work for money, my money works for me.
Don’t fool yourself by thinking you don’t care about money, if you allow not having enough money to hold you back from what you want! It’s such a set up!
The saddest words I hear from entrepreneurs are “I can’t afford it.” When you focus your precious time only on the things that attract great clients, you always have the money to afford whatever “it” is.
Get worthy. Invest in your own success. If you do not, neither will your prospects. Believe me, if you come from a poverty mindset, so will your clients – and then guess who isn’t enrolling enough clients to thrive? You.
How do you know if it’s time to hire an assistant?
The signs are crystal clear:
Remember the Wheel of Life? You might have used this classic coaching tool with your clients, but have you ever thought of creating one for your business? Most entrepreneurs struggle to keep all the balls in the air at once. The Wheel of Life can help.
To set up the sections of your wheel, name the aspects of your business that deserve consistent attention. Be honest with yourself. Don’t leave an activity off your wheel because you find it scary or unpleasant. Your wheel should cover at least these eight aspects (though your language may vary):
To build brand awareness, get “out there” frequently through various channels – networking, social networking, speaking, connect calls – wherever your target audience gathers. Create a buzz, and an assurance that you’re here to stay.
Connect one-to-one or one-to-many with individuals in your target audience, and with spheres of influence. Get to know and understand them, create trust while you grow your list.
This is a guest post from my friend and colleague Christine Kloser.
Have you dreamed of writing a book or becoming a successful published author? Do you have a valuable message that – if put in print – will help grow your business and transform more lives? If you answered yes, but don’t have your book written yet… keep reading!
There has never been a better time to write your book and become an author. The opportunities available for authors in the 21st Century are endless. Yet, the majority of entrepreneurs who say they want to write a book don’t actually do it. Why? Based on more than 900 responses to a recent survey by Transformational Book Coach, Christine Kloser, aspiring authors revealed what holds them back.
Most authors don’t know where to start or what to do first. They are overwhelmed with too much information and not enough action. Sometimes things like fear and doubt creep in. Other times, its confusion, lack of clarity or confidence that can stop an author in their tracks. Another big challenge for authors is feeling like their book has already been written… by somebody else.
Sometimes it’s a good idea to put something off. You make a conscious choice to postpone a task or a project because it’s for your highest good, or the timing will be better later. But I find the main reasons I put things off for my coaching business have more to do with my state of mind.
I looked into this recently because there was an important project I put off all week and then guilty thoughts about the thing occupied my entire weekend. No good!
Have you ever done this?
Here’s the scenario… you wake up and think about that thing you’re putting off, your mind wanders to it through exercise and breakfast. By the end of the day, you feel like you’ve been royally nagged. It’s almost as if some part of you really wanted to get going on that thing while the rest of you resisted. Big energy drain!
So I created these questions to manage my states and stop wasting energy and it’s working!
As the new year approaches I thought it would be fun to share my 3 predictions for what’s in and what’s out for coaches in the coming year.
Webinars Overtake Teleseminars
I’m not saying that teleseminars are out, but webinars are certainly IN! Have you noticed there’s more webinars being offered than ever before? One reason is that social media has raised the desire for visual cues. When I browse through my Facebook news feed, I tend to focus faster on posts with photos, graphics and videos. What about you?
Another reason webinars are gaining popularity is that attendance rates are higher and people enjoy the chat function. When there’s something to follow along and a way to connect, attendees stay longer on calls and multi-task less. And if you’re promoting through webinars, that means more clients and higher income.
A well-done set of power point slides delivered as a pdf handout may accomplish the same thing for a teleseminar. In either case, the quality of the visuals and timing will affect results.
Also, there are new systems for webinars, such as Evergreen Business Systems, which makes distributing webinars so much easier. The replays are more interesting that audio alone.
Of course, the big downside to webinars is the cost of the webinar recording systems like GotoWebinar and the potential for technical difficulties. But, like any 3rd party system, invest in it with intention to use it frequently, which justifies the cost while you get more technically savvy.
Thank you for following my blog. In gratitude for your big heart, your big goals, your courageous actions – I’m sharing some of the tools and support systems that have made this past year so much easier, more joyful and more profitable for me.
#1 My Fabulous Online Business Manager
An online business manager is much, much more than a Virtual Assistant. She keeps me on task, on track and manages all my promotions and projects. She’s always hip to what’s hot and new in marketing, online tools and trends. She streamlines my email, takes care of customer service and keeps all Prosperous Coach web pages, documents and processes up to date. Sorry to say my OBM is booked but you can find a good one too at the link above.
#2 My Ace Webmaster – Nichole Betterley
There are web designers and then the more rare, web MASTER. Nichole is bar none the finest designer/coder. Not only did Nichole make my website beautiful, clean and easy to navigate, she keeps it that way. And when I want to add some new fangled system like Digital Access Pass for my membership programs, or Evergreen Business Systems so I can get webinars out there big time to my market, she digs in and finds the most elegant way to code it so it works like a charm.
#3 Jeff Minnichbach, Freelance Designer
Need a free report laid out professionally. Jeff will make your content look top notch!