Is your website enrolling new coaching clients for you? ? Is it also creating a community of future clients? Does it quickly inspire people to share your site?
If not, your site might be a dud — a website that just sits there taking up cyberspace. Here’s how to make your website WORK for you:
4 Secrets of a Client Winning Website
As you read through these, rate your own website on a scale of 1 -5 with 5 being the best it can be.
1. Be sure every word and image is tailor made for your target audience
The #1 mistake coaches make on their websites is they make it all about coaching. Unless your clients want to become a coach themselves, they will bounce off a site like that in seconds.
This is a guest post by my colleague, Jess Webb, the aptly named Goddess of Marketing and ace web designer. And by the way, guys, these tips about what you bring to the table with a web designer apply to you too!
As a web designer for passionate, heart-centered women entrepreneurs, I’ve found that there are some common characteristics and qualities that make someone my dream client. And it’s a beautiful thing to team up with someone who is that perfect fit, where we both enjoy working together and I can catch their vision and get excited with them about making it happen.
Do you see yourself in any of these?
She has a target market and is clear on what those people want
As a web designer, it is very challenging and frustrating to try and build an online presence for someone who doesn’t know who they are serving. Or someone who is trying to reach a very general, broad audience. In both of these cases, their message will be extremely watered down, and it makes it difficult – even impossible – to create a cohesive, effective website. You can’t build an online presence that will attract your perfect client if you don’t yet know who that is.
As you know, I’m a big fan of blogs, especially when they are on the home page of your website, because they help you build your list faster and establish credibility while creating a relationship with your tribe. Ezines also create an ongoing connection.
But I know that writing a weekly article (or posting a video) can start to drag. And if you keep procrastinating, you’ll eventually lose the benefit of publishing a regular article out to your list – continuous presence and building trust. And it adds stress!
So how can you keep fresh ideas flowing to your blog or ezine? Shake it up! And, if you want to really de-stess, plan most of your posts!
Both you and your readers will enjoy your articles or videos more if you vary the TYPE of post you publish. Here are 12 types posts that won’t fail to entertain and inform your readers:
1. How To /Educational
If you’re good at simplifying complex concepts and processes, this may be your ACE in the hole. And it’s easy to re-purpose these types of posts into freebies, bonuses or entire products.
David Risley, one of my favorite bloggers, has put up a thoughtful post asking whether blogging is “broken” as a business model.
He notes the saturation level of information online, and wonders if it is creating a “community of tire kickers” who will never pay for high-value information products. He asks whether Apple and Google – both of which have just launched systems to charge small micro-payments for information – have seen the future of content marketing. Many of the top Internet marketers seldom post to their blogs any more, and some have quit blogging altogether.
It is true, as David says, that people who pay for content also pay more attention to that content. And it’s true that once an audience is “trained” to expect everything for free, it can be tough to overcome that training and sell them an information product.
But does that mean that blogging has outlived its usefulness for a service-based entrepreneurial business like coaching?
Blogging Builds Relationships and Trust
People have predicted the demise of blogging ever since the advent of blogging. So far that shows no sign of coming true. As for charging micro-payments for information, that may become a viable business model, but it remains to be proven, even for global giants like Apple and Google.
Here’s my bottom line for coaches.