Are you hoping to attract just any client for your coaching niche?
There’s a significant difference between a client and an IDEAL client.
Ideal clients:
- Are “seekers” who are already actively seeking solutions in your niche.
- Have urgent problems that your offers are designed to solve.
- Know they want to hire you BEFORE the Discovery Call.
It’s easy to enroll these clients because they are 100% ready.
You don’t have to sell, convince or perform to hear YES!
The difference is in their sense of urgency and certainty.
How can you make sure you are attracting IDEAL clients?
Create a JOURNEY from where they are in that time of active seeking
directly to your business “front door.”
That’s what I help coaches create from scratch with VIP Mentoring.
And it makes your business a lot more fun than what you’re likely doing now to attract clients.
It also brings YOU a deep sense of certainty in your direction and value.
Are You Attracting Ideal Clients?
Have you ever asked your new clients …
How did you find me?
What specifically attracted you to working with me?
When I ask those questions, I get a clear confirmation that I’m doing all the right things to attract clients who are ideal for me. My customer journey is working!
Early in my business I did not ask those questions and I didn’t have any kind of a customer journey.
I wasn’t thinking strategically. I did anything I could to enroll any type of client at any price. And that’s where I was developmentally in my business. I’ve learned a lot since then.
Future clients become your current clients, so it’s important to think through what you can do today and every day to keep a pipeline of future clients flowing to you.
Develop a customer journey that nurtures your audience.
Create a Profitable, Sustainable and Enjoyable Coaching Business Now
I’ve been reflecting on how I operate in my business now and how I did in my first years.
Then, I was throwing spaghetti at the wall to see what would stick.
- I’d try any tactic to attract any client.
- I enrolled any client I could get and work so hard to do that!
- I’d invest in any training program that tugged at my scarcity thinking.
Each year, I carefully consider what is right for me now and what is right for my ideal clients now.
Who do I most want to work with?
What is the scope of work I want to offer?
What do I not want to do anymore?
What’s the best schedule for me?
What do I want to earn?
I adjust my customer journey to reflect those answers.
The Key Mindset Shift for Coaches
Could I have operated like that from the get go? Maybe not. But I think YOU can.
You know more than I was when I started. And, a VIP mentor like me helps you create the customer journey.
There is a key mindset shift needed, which I can help you learn—to value your time highly in every little and big way.
And there’s a shift in approach—to put strategy behind every action you take that fits your audience and offers.
I want you to have a profitable, sustainable and enjoyable business from the get go. You can do it! And that’s where developing your customer journey comes in.
Before I describe the components of a strong customer journey, a quick announcement:
In my private VIP Mentoring program, you and I create this whole journey for your ideal coaching clients together. We tackle one simple step at a time.
You never have to flounder, struggle or stress when you work with me because I make everything crystal clear, help you complete each step, and finesse everything so it all works together.
My 5-month VIP Mentoring Program is perfect for you IF:
- You’re a new coach OR an experienced coach who isn’t getting reliable traction, clients and income.
- OR, you’re a coach who is spread too thin, doing too much and not earning well for the hours you’re working.
- You would love to have personalized support to do everything right.
- You need more confidence, like to learn and gain mastery.
- You want structure, accountability and practical guidance as well as emotional support for the steps.
I’m enrolling now for two openings starting in January.
Just fill out the application and tell me a bit about you at ProsperousCoach.com/VIP. I’ll be in touch with more details about the program and give you access to my calendar. Then we’ll have a free Discovery Call to make sure we’re a good fit. I have amazing testimonials about this program from previous clients on What Clients Say on my website.
4-Phase Customer Journey for Your Coaching Business
It is a strategically thought-out system and clear pathway designed for your target audience. It has 4 phases:
- Raise Awareness
- Provide Value
- Inspire Engagement
- Enroll Them with Ease
Each step primes the next, which also primes your ideal clients to hire you. Rather than repeatedly pushing them to buy, you connect the dots between you and them. It’s this lovely little journey.
Then, when you do invite them to enroll, they step right up!
And, it’s such a relief when you don’t have to be salesy in a Discovery Call. Instead, your potential client comes to that call already certain they want to hire you. They understand that you understand them and they see you can help them get where they want to go.
Your customer journey has these key pieces:
- First, deep understanding of what you audience urgently wants and what’s in the way
- Your long-term Signature Program, plus a single session lead in offer (not coaching session packages!)
- Your client-winning website (which is not an online brochure about coaching)
- A short weekly podcast episode or daily videos delivering micro value
- Social posting and other methods to build your network and visibility with your audience
When you show up with confidence and integrity, it builds trust and keeps ideal clients flowing in.