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You know, my husband and I have been getting our house ready for sale. Now we’ve got a fabulous buyer and it is time to pack. That’s why the mini episodes. And coaches have been loving them. Thank you for listening!
Today, we’re talking about how to assess whether a potential coaching client is right for you.
Primarily, fit is assessed during the Discovery call. That’s the Discovery Session, not a sample coaching session. There’s a difference.
That’s a time where you ask really powerful questions to draw out what’s going on with your potential client, what’s in their way of the thing that they want the most. And then, you establish how you can help them in your signature program to achieve that thing they want most.
Fit Starts With Your Coaching Niche
Fit partially depends on your target audience and coaching niche.
You know me, I’m always talking about having a target audience, a specific narrow target audience for your coaching business, learning from them what it is that they want so much they’ll invest in your help to get it.
And, then, develop your coaching niche around that and what you bring to the table regarding the outcome they most want that you’re going to help them get.
When you focus on your audience and niche, there’s a lot of power behind your messaging and your programs as everything is tailored to them. I believe in it as the most powerful way to become highly successful in your coaching business.
Why does assessing fit depend on your niche? Let me give you an example …
I help coaches build the foundation of their coaching business so they can launch with confidence and succeed financially.
My ideal clients are primed to develop their entrepreneurial business and to do the work of building that foundation together.
I ask coaches about the kind of support systems they have in place, what kind of time they have available to work on their business with me. If they don’t have enough time or support at home, if they’re not excited about being an entrepreneur, then they’re not a good fit work that I want to do with them.
You’ll develop your own way of assessing fit based on your niche.
Are They Coachable?
Another aspect of fit is about coach-ability. If you’re a coach and your client isn’t coachable, obviously that’s not going to be a really powerful transformational relationship.
There are a couple of things that you can do to assess coach-ability:
Their level of self awareness. Pay attention when they talk about their challenges, habits — things that are holding them back about what they want.
If someone is not self-aware, coaching may not be the best process for them.
Coaching works well for people who they essentially know that they are at choice. If you come across someone who seems to be blaming someone or something for their life challenges, that is an indication that they may not be coachable.
Also, what’s their attitude about paying for support? Some people are not seekers — the kind of people who are willing to invest time and money and energy into their own personal or professional transformation.
If you get to the point where you’re telling a potential client your fees and someone does not value what you’re offering for the fees that you’re asking, that’s a strong indication that you’re not the right fit for them.
Are they fully present for that discovery call? If they show up distracted, late or they miss it entirely, they might not be the best fit.
Detach From Outcome
Finally, if you are desperate to enroll a client, that is not going to set you up for a positive, powerful experience with this client.
Everyone has felt desperate to enroll a client at sometime. When you’re new to coaching there’s such a strong desire to prove you can do this that sometimes it speaks louder than your highest self.
Attachment will hold you back from enrolling ideal clients that pay you well.
That needy energy is like a bad smell that surrounds you turning your prospect off. Chances are they will feel it even if they don’t know what it is. It will unbalance the power differential between you and your prospect. And you’ll miss your opportunity to enroll a client.
I suggest to coaches I work with that before the Discovery call they open up their hands and surrender the need to have this client hire them.
Detaching from outcome sets you up for success. Without that desperation hanging around you, you’ll be able to hear your intuition more clearly about whether this prospective client is a good fit for you. Intuition is always the best guide.
If you’re struggling to get out of your own way with enrolling … I have a bit of room left in my August calendar for Strategy Sessions.
Consider grabbing time with me to help you to take a leap in mindset or one of these areas:
- I want to choose a viable, narrow target audience.
- I’d like guidance to conduct market research with my audience.
- I want to choose a profitable niche and stand out in the crowd of coaches.
- I’d like to create a signature program my audience will buy.
- I’d like help to make my website client-winning.
- I want to create an irresistible freebie and opt-in for my audience.
That’s just a sampling of bite-sized takeaways we could work on together to help you take a leap. I’d love to work with you!
In the Next Episode: Do This Before You Create Your Coaching Website