The coaching clients you’ve had love you! But you don’t have enough who pay well. You are starting to wonder …
Where are the clients who value coaching enough to invest in it?
A better question is … how many people know you exist? And, are you positioned to capture their attention in a professional way?
That’s why it’s smart to niche.
Look, I get it. This coaching niche thing can feel like torture. You’ve had ideas that sparked your passion once, but they didn’t pay off
But neither has trying to sell coaching around a certain topic or to a broad group.
It’s time to create a niche that helps you stand out in the crowd. It’s centered around a very specific group of people and their unique problems in the way of something they want urgently.
That’s how you become a coach in high demand and command prices that pay you well.
Let’s talk about the 5 secrets of a profitable coaching niche and download my free niche guide to help you choose a niche you’ll love.
Secret #1 – A Smart & Profitable Coaching Niche You’ll Love Has 3 Essential Parts
Hey Coaches!
Let’s dive in to those 5 secrets of profitable coaching niches. And don’t forget to grab my free niche guide to follow along.
There is a misunderstanding among new coaches that topics like these are niches:
- Life Coaching
- Wellness Coaching
- Career Coaching
- Relationship Coaching
- Confidence Coaching
- Transition Coaching
Coaching topics don’t make profitable niches because they are missing 3 essential parts:
- A single narrow audience – the people you serve, right?
- Their BIG acute problems in the way of their BIG goals.
- Your approach to get them where they want to go.
Secret #2 – Specialize What You Offer to Stand Out
Did you think that you will get more clients if you stay broad? You won’t.
Business mentors agree that specializing in one audience is the way to attract serious clients who will invest more.
7 advantages kick in when you target one narrow and viable audience:
- You feel more certain of your value to clients and you know how to show that.
- You can articulate what you do in a credible and compelling way.
- You continuously build followers and attract eager clients.
- You quickly become well known and build expertise.
- You have longer professional relationships with clients.
- You receive better-quality referrals.
- You can charge higher fees and get them, while marketing less.
But not all audiences are likely to pay off. A viable audience has these 5 things going for it:
- Narrow — drilled down from broad audience to a single highly focused group.
- Easy to find — they are active online and offline in certain circles.
- Accessible — they will follow you if you talk about what’s truly important to them.
- Eager to evolve — they are actively seeking solutions right now.
- Willing to invest — they value investing in professionals to help them get where they want to go.
You can see from these 5 things that not everyone is a prospect for you.
What is a single narrow audience you’d enjoy coaching that fits these criteria?
Well, that’s hard to figure out on your own.
Did you know that I offer a Nail Your Niche Session where you and I brainstorm ideas and I help you position your experience, skills and zones of genius into a smart niche?
I have a few openings left for these single, private 90-minute sessions before the end of the year.
Go to ProsperousCoach.com/niche.
After you’ve clicked on the certainty button for a unique target audience, the next step is to learn what your audience wants so much they will be inspired to invest in your help to achieve it. That’s easy if you’ve narrowed enough.
Here comes a big mindset shift you might have heard me say before …
Secret #3 – Coaching is a Hard Sell
It may be a shock to hear that few people KNOW they want coaching or actively seek a coach.
Trying to convince people they want coaching doesn’t feel good and doesn’t work. There’s a better approach that reliably works and feels right.
The KEY MINDSET SHIFT is this … coaching is a toolbox not an outcome or solution that people know they want.
When you stop selling coaching in packages and instead design a high-ticket long-term Signature Program for your audience full of specific outcomes that they know they want, it’s easier to attract and enroll more clients who pay well.
You still use your coaching skills to help your paying clients transform — it’s your toolbox — but with clearer outcomes in your offer, your prospects can immediately understand the value of investing.
Have you ever felt like you had to convince someone of the value of coaching? It’s no fun and requires you to be ‘salesy’. You’ll never have to do that again if you stop selling coaching. Your offer will speak for itself and your confidence about it will too.
It’s easy to design a high-ticket Signature program once you invest time into understanding WHO you are serving and WHAT exactly what they want.
So you see how this all builds on itself.
Secret #4 – Speak Your Coaching Audience’s Language
Did you know that the actual words your target audience uses to describe what they want makes for powerful messaging?
When a person is online, they are NOT in analytical mode. They are scrolling rapidly until something relevant grabs their attention and sparks an emotional response. That inspires them to follow you and look deeper.
So, when you research your audience to uncover what they really want and what’s in the way of that, do NOT ask them if they would buy what you are selling or what price they would pay. That turns on their analytical mind.
Instead, connect with them as human beings, ask powerful questions that help them access what they want and what’s in the way. Help them to be self reflective and candid rather than on guard that you’ll try to sell them something.
Once you have their words and concepts they care about on your website, in your description of your Signature Program, in social posts and other content, they will see that you understand their inner and outer world. That builds trust, which is essential for attracting your ideal clients.
Secret #5 – Stay True to Your Coaching Audience
Are you beginning to see the wisdom to this approach to niching?
I would have saved so much time, money and heartache if I’d started my coaching business this way.
I’ve learned that putting strategy behind decisions and actions means less work in the long run, more clients & higher income.
Take 3 steps now:
- Target a viable audience, which I can help you with in a Nail Your Niche session. Learn more and book your strategy session.
2. Conduct fun & valuable research about your audience.
3. Customize your messages and offers to fit what you’ve learned – all without selling coaching.
Then, stay true to your audience. Don’t suddenly abandon your strategy and slide back into a more generic and less strategic approach. Leverage your efforts.
When you are consistent and congruent in everything you do, you are perceived as a credible professional and that helps you enroll more clients at higher prices, stay in business and earn well as a coach.
