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One of my VIP clients was researching other coaches in her niche last week. She came away from that shocked and concerned.
So many of the sites felt like ghost towns. A lack of current content or pages out of date seemed to signify the sites were abandoned.
Besides this one, three distinct fears crop up fast from researching other coach’s websites:
- Is the coaching field too saturated?
- Can I compete with this?
- Should I even try to make it in coaching?
First, I assure you the coaching field is not too saturated, especially if you do things to stand out in the crowd, which you’ll hear me reinforce a lot.
And should you even try? Only you can answer that. You know your mind and heart. If this truly important to you, you’ll go after it with singular focus and true grit.
It may be hard to accept this. A lot of coaches do not make it — mostly because they lack determination.
Building and sustaining a business is no small feat. So many coaches will spend all the time and money to learn coaching skills then do all the tasks to launch but let the whole thing go before they even cross the threshold. Or, they give it 6 months then give up.
Looking back I’m amazed that I stayed the course considering my many mistakes and some slow years. I’m stubborn that way. Stick-to-it-iveness pays off.
So yeah, there’s tremendous attrition. And that’s true for all startups, not just coaching startups.
I encourage YOU to think of this attrition dispassionately. What really matters is YOUR courage of conviction. Don’t give up. Every problem has a solution.
Find your way and enjoy the journey because few things in life will teach you so many meaningful life changing things as growing your business.
What most coaches ultimately want is to become a coach in high demand. That golden place where clients find YOU and they are ready to enroll. It’s something you absolutely can achieve if you give it a chance.
I ’ve narrowed it down to 10 things all coaches need to become a coach in high demand:
Specialize on an Audience with a Specific Big Problem and Goal
The viability of your audience and niche is the cornerstone of your stability as a coach. If you stand out in the crowd and become well known by a unique and viable audience, you set yourself up for success. The more broad your audience or light your niche, the less likely you’ll gain traction.
Implement a Strong Content Strategy
Standing out matters here too. If your blogs, episodes, videos and social posts seem to be just like every other coach’s, those efforts won’t pay off. Content is still King and Queen!
Grow Unstoppable Determination
This is about character. Will you apply discipline? Will you believe in yourself and this calling even when there’s no proof you’ll make it?
Take Daily High Payoff Actions
A high payoff action makes you squirm. Coaches who make it will do the hard things until they are no longer hard to do and then they’ll find other challenges.
The first eighteen months after launch is a critical time. Because it’s during that time you’re most likely to give up. Patience is absolutely required. Without it, you’ll live in disappointment and give up before you’ve gotten started.
Value Your Time Highly
Act as if you are already in high demand. Choose wisely where you put your time and energy. Control your calendar and pinpoint your efforts. Set up and hold boundaries. Be a professional.
Charge High Prices
Graduate from student mode quickly. Stop charging by the session or month and develop a Signature Program. Charge fees that will allow you to work with few clients each year.
Develop a Platform
A platform is a stage that allows you to reach people. I was asked to train at Coach Training Alliance and to re-write their curriculum. This put me in front of hundreds of coaches that wanted my help to build their business. As you network to reach your specific target audience, because you’ve specialized an organization or center of influence might notice you and help your star rise.
Help Your Client Achieve Critical Results
If your clients are satisfied you’re worth the investment, you’ll enroll more but only if you’re charging well for your services. Professionalism and a sense of authority are strong attractors.
Ask for and Reward Referrals
I used to think any happy client would refer. But people are busy. You have to incentivize referrals. For example, when one of my VIP clients refers someone who enrolls in my 5-month VIP Coaching Business Breakthrough program I reward them with 2 free sessions to use anytime. It’s a strong incentive.