When was the last time you invited the wonderful people on your list to take a bold step with you? If it was more than a few weeks ago, it’s high time to offer them a way to go deeper than just reading your ezine or commenting on your blog.
Putting lots of free valuable stuff out there is an act of good will and a great way to make the first connection or two with your prospects. But remember to also show them the way to your most valuable services.
Think of it this way: if you just wave at your friends now and then, but never invite them to dinner, you’ll never have the pleasure of their company. That’s the way it is with your coaching business too. To serve more people, regularly invite them into the inside of your business – where the in-depth support and most transformational experiences are waiting for them. Your “tribe” will be delighted to accept your invitation!
Believe in What You Do
You didn’t become a coach to sit by yourself and wait for the phone to ring. You have a profound desire to make a difference in the world. You want to make the lives of your clients easier, more delightful, more prosperous! Show that you believe in what you do by making your services known. Sound a call to action!
David Risley, one of my favorite bloggers, has put up a thoughtful post asking whether blogging is “broken” as a business model.
He notes the saturation level of information online, and wonders if it is creating a “community of tire kickers” who will never pay for high-value information products. He asks whether Apple and Google – both of which have just launched systems to charge small micro-payments for information – have seen the future of content marketing. Many of the top Internet marketers seldom post to their blogs any more, and some have quit blogging altogether.
It is true, as David says, that people who pay for content also pay more attention to that content. And it’s true that once an audience is “trained” to expect everything for free, it can be tough to overcome that training and sell them an information product.
But does that mean that blogging has outlived its usefulness for a service-based entrepreneurial business like coaching?
Blogging Builds Relationships and Trust
People have predicted the demise of blogging ever since the advent of blogging. So far that shows no sign of coming true. As for charging micro-payments for information, that may become a viable business model, but it remains to be proven, even for global giants like Apple and Google.
This is a guest post by my friend and colleague, Kenn Schroder, the Coaching Website Specialist…
One of the simply astonishing feats of using WordPress as the platform (the technical behind-the-scenes guts) for your coaching website, is the speed at which you can reach your market to build your expert-coach status.
Here’s an example of what can be done.
Quickly write an article for fresh content – requires one to two hours.
With your username and password, you simply log into WordPress and write a short article – say 400 to 500 words. WordPress gives you a handy feature-rich text editing interface for writing.
Then just click “publish” and you’ve instantly got new content live on your website without having do any crazy coding yourself and without having to wait for a web designer to get to it.
Immediate. Nice. You’ve just increased your image as an expert.
This is a guest post by the Mom Biz Coach, Lara Galloway…
In one of my mom entrepreneur coaching groups, I was recently asked the following question:
Of the various marketing tools and methods you use, which has yielded the best financial return?
Business owners are smart to ask this question, since we need a way to justify our expenditures (of time, effort, and energy). There are so many ways we could spend our precious resources. But I’ll share with you my favorite marketing tool of all time – and it doesn’t cost me a dime.
My favorite marketing tool is TWITTER. I get several leads a day directly from Twitter. About 95% of my business comes from Twitter alone. That’s why I’m so passionate about it. Let me give you an example.
A while back I hosted a teleseminar with my coach, Rhonda Hess, about automating your sales process to attract thousands of ideal clients.
This is Part 3 of my series on do-it-yourself promotion for your coaching blog. Part 1 covers getting your writing onto other sites that your market reads, and Part 2 talks about using social networking to help build your audience.
If you’re not using social networking for your coaching business yet, you can still leverage your network, and your online presence, to promote your blog. This post covers some simple moves to do that.
Link to Your Blog
Just about anything you are already doing online can be tweaked to help promote your blog. Take a tour of every place your name appears online, and ask yourself –
This is Part 2 of my series on do-it-yourself promotion for your coaching blog. Part 1 talks about a classic blogger’s technique – getting your writing onto other sites where your market gathers, and pointing them back to your blog from there.
This post is about leveraging your social networking presence. If you are already using online social networks (like Facebook, LinkedIn or Twitter) in your coaching business, you have a blog promotion platform with powerful potential.
If you’re not using social networking in your business yet, don’t worry. Part 3 of this series will talk about some simple moves you can make to leverage your presence on the Web outside of the social networking sites.
Use Your Networks
Social networking and blogging are perfect complements. Both are interactive and frequently updated, creating a virtual conversation that can draw your audience in and engage their attention. Because their user communities are enormous and enthusiastic, the major social networks offer unmatched opportunities to expand your blog’s reach.
If you are actively using social networking in your coaching business, promoting your blog through your favorite social networks will come naturally. Be sure to touch these bases:
If you’re following my advice, you may have decided that the online home for your coaching business will be a blog. Perhaps you’ve already launched your new blog, or you’re getting ready to. Now the question is how to build your audience.
There are dozens of ways to drive traffic to your blog, including search engine optimization (SEO), affiliates and joint ventures, advertising, press releases and more. SEO is a must, but that’s for another post.
But to produce results, many traffic building techniques require long lead times and significant investments of time and money. Here I’m going to focus on the first of three ways to publicize your blog that you can easily do yourself and that may get you some quick traction. Two more ways coming.
First, a word about the essential preliminary step.
Many coaches are launching a blog rather than a static website, to boost list building and attract more pre-qualified clients. A blog site is not limited to the blog content alone; it can include whatever static pages you want, to introduce your offerings to your market. (Just look at mine!) If you’re ready to build your own dynamic blog site, follow these five steps to prepare for launch.