Ep 94 – Maybe You Don’t Need a Coaching Niche

Subscribe to the Prosperous Coach Podcast

via Email  |  iTunes  |  Stitcher  |  Google Podcasts

Join the Prosperous Coach Club on Facebook

Show Notes

When I help a new coach develop their audience, niche, brand, messaging, web copy and more … part of what I’m doing is helping them to become an entrepreneur – the CEO of their own business.

My goal with helping them niche first is not to limit them but rather to help them leverage and have a powerful springboard to launch. I know that if they stand out in the crowd they have a greater chance of being a financially successful coach more quickly.

There are coach mentors out there that say you don’t need a niche. I have a theory about that. I imagine that those people are what I call PURE COACHES. Hopefully, they have found their own success without a niche before they tell other coaches that they don’t need one.

Which Coach Archetype Fits You?

I’ve published a previous episode called Which Coach Archetype Fits You?  Youcan find that at prosperouscoach.com/12. It’s worth a listen.

By observing successful coaches over 2 decades I cam up with 5 main archetypes for coaches … the Teacher (that’s my archetype), the Healer, the Icon, the CEO and the Pure Coach.

The first 4 archetypes are born entrepreneurs:

The 5th archetype, The Pure Coach, wants to coach anyone about anything. Their goal is to coach and not necessarily to earn well of have a say of how they earn well.

A side point here … I think a lot of coaches that are still in coaching training school or just out have this in mind at first. I know I did. I was enamored about the idea of coaching and I had little understanding of how I’d get clients or earn well as coach.

Like a lot of coaches I tried to sell coaching by the session or by the month to everyone. I didn’t know that coaching is a hard sell in most circles. I had a few clients and my first year I made a total of $5000.

That did not satisfy me and I wasn’t going to give up. So I sought another way.

I realized that I had a lot to learn so I studied my way to success.

Lo and behold I love running my own business. And I don’t even mind marketing because I get to do it in a non-salesy way such as with this podcast where I can teach and provide value while I let you know that I’m here to help you launch your coaching business.

The Pure Coach

The Pure Coach is someone who is not driven by a desire to put their own ideas or messages out there. They don’t care about having creative control of their own business.

In fact, for a Pure Coach being an entrepreneur might be torture.

A Pure Coach tends to become a devotee of a certain coaching model or a certain set of principles taught by someone else.

Think … John Marshall or Tony Robbins.

  • The Pure Coach wants someone to funnel clients to them rather than attract their ideal type.
  • They don’t want to market or publish content EVER!
  • They would be happiest applying someone else’s approach to work with each client for however long.
  • They would be fine with someone else setting their fees and setting the rules.

I don’t know a lot about getting a position as a coach within an organization as I’ve never done it and never had the desire to do it.

However, I’ve had a few Tony Robbins coaches come to me thinking they should “graduate” from that to having their own business so they can earn more. They are being paid a cut of the whole fee and it doesn’t feel like much.

They wanted my help to niche and build their solo business.

For some, we quickly found out with a little coaching that they really did NOT want to be an entrepreneur. It’s not for everyone. It’s a certain kind of risk and reward.

I want you to know that I LOVE entrepreneurship and entrepreneurs. I also love coaches. And I want coaches to find their way to financial success and feel proud of their work. It doesn’t have to be my way. And I do have a way that works.

In the Next Episode: Is Coaching a Seasonal Business?