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In this episode I interview my first guest on Prosperous Coach Podcast — a coach who is 10 years into her unique and narrow coaching niche.
And her business is going strong.
Tami and I, 10 years and 20 years into our coaching business respectively, both targeted a unique audience and built our coaching niche around their top problem. It’s the main reason for our focus, longevity and financial success. Not to mention great joy!
Tami is a great example of the Teacher Archetype because she turned her personal and professional challenges into solutions for others with the same challenges.
Listen in as Tami effortlessly shares words of support and wisdom to all coaches.
We want to see YOU reach 10 years of success and more!
Tami Stackelhouse dreams of a day when all fibromyalgia patients have access to the care and support they need to thrive. She is doing all she can to make that dream come true. A fibromyalgia patient herself, Tami has gone from disabled to thriving. Her compassion, gentle support, and fun coaching style have helped fibromyalgia patients all over the world take back control of their lives. She is the Founder of the International Fibromyalgia Coaching Institute, where she teaches thriving patients to coach other fibromyalgia patients. And she is author of The Fibromyalgia Coach and Take Back Your Life.
A stressful customer service job brought on Tami’s fibromyalgia —a chronic condition — and she had to quit.
Three years in and about to apply for disability, she was talking to her doctor about the downhill trajectory of her life.
Then her doctor referred her to a health coach who helped her come up with a healing strategy.
Six months later Tami decided to become a health coach herself.
After being a general health coach, which was okay but not particularly thrilling, a friend encouraged her to niche more narrowly around what she knew best.
Tami’s “burning bush moment” came around in her first conversation with another fibromyalgia patient.
It’s a magic moment, when your background, your story, your experience coalesce into clarity about how to pivot your niche and business model for greater satisfaction and success.
But here’s the thing … don’t wait for your own burning bush moment to happen.
It will happen by staying in action and allowing, not pushing for answers to come.
I always suggest that you narrow to one viable audience and niche around their top challenges as a way to open yourself to those magical moments.
How Does a Coach Make it To Their 10th Year Business Anniversary?
Now Tami is 10 years in and very successful.
Like a true entrepreneur, Tami has shifted and pivoted her business to align with what’s going on with her and her audience.
One major pivot came when Tami had a wait list of clients and realized she simply could not help all the fibromyalgia patients that were coming her way.
A wonderful, but still troubling, problem to have!
Fibromyalgia affects one in twenty women. MDs don’t have a clear treatment for the condition, which can be quite debilitating.
In the manner of a Teacher Archetype Coach, Tami decided to create her Fibromyalgia Coaching Institute. (The Teacher Archetype responds to a problem by creating a viable solution for others.)
She felt she needed to duplicate herself.
Let Your Journey Tell You What To Do
Be open to letting your journey inform you instead of staying stuck in how you think things should go.
Tami’s clients were so enthusiastic about the idea of helping others that instead of finding existing coaches to coach the patients, Tami decided to train her own clients in coaching skills specific to helping fibro patients.
Now she has 40 coaches in 5 countries who have graduated from Fibromyalgia Coaching Institute and who are helping to fill the gap.
Tami says it’s so rewarding to hear how her coaches are making a positive impact with their clients. Those are people she would never have been able to touch.
What Gets You There Is What Is What Will Take You Home
All of the things you learn on your personal and professional journey as a coach are the exact same things that will help you maintain and grow your business.
Start with a clear next step and keep taking next steps.
It’s not like instantly you snap your fingers and all is manifested. It’s taking one action followed by another.
Two Books Attract Most of Her Clients
Tami’s most recent book is called Take Back Your Life. It’s how most of her clients find her.
And that’s one way in which having a stand-out, narrow audience to serve around a specific problem (niche) is such an advantage.
You can get the book for free here: http://takebackyourlifebook.com
Your Niche Tells You How to Be Successful
Tami said that without a narrow and viable niche she wouldn’t be where she is today.
“Everything comes out of your niche. It’s foundational to know who it is you’re going to serve. If you don’t know who you’re talking to, you don’t know what you should say to attract them, you don’t know where to advertise, what to offer, what your website says. Everything grows out of that seed.”
Since meeting, I’m honored that Tami has started sharing Prosperous Coach Podcast with her coaches to emphasize the importance of a niche.
She has her coaches narrow even more than targeting fibromyalgia patients because she wants them to succeed and not have to compete directly with each other.
And she’s sharing Episode 7 – Why Is Coaching A Hard Sell? because it’s such a critical lesson in succeeding financially as a coach.
Tami will have her own podcast soon. Look for Fibromyalgia Podcast in your favorite podcast app in the next few weeks. Or go to http://fibromyalgiapodcast.com
Down the road I’ll have more guests to share with you — coaches who have targeted a narrow and unique audience and created a stand-out niche to become successful and reach more people with their gifts.
The next episode is: What’s Holding You Back From Your Coaching Niche?
Mentioned in This Episode:
The Fibromyalgia Coaching Institute http://ifcinstitute.com
Tami’s free book Take Back Your Life http://takebackyourlifebook.com
Fibromyalgia Podcast http://fibromyalgiapodcast.com
Episode 7 of Prosperous Coach Podcast – Why is Coaching a Hard Sell?
Episode 12 of Prosperous Coach Podcast – What Coach Archetype Fits You?