I believe that coaching is changing the world for the better. But to make a huge impact, more people must experience the power of coaching, and that requires a sustainable business model. Coaches have to eat, too.
Sustainable business requires you to sell something that people really want to buy. How can you tell if you are selling the right thing? Start by asking yourself – how many people will readily buy my coaching at fees that pay me well?
Confidence is a funny thing. When you have it, you don’t notice it. But if it’s absent, you sorely miss it.
What coaches suffer from most is not a lack of coaching clients, opportunities or income. It’s a lack of confidence. When you’re missing confidence, all those things you’re wanting — clients, opportunities, income — seem to dwindle as well. And it’s a circular problem, because you’re hoping to gain confidence when you achieve what’s been elusive to you. But how will you muster the strength to achieve your goals if you’re feeling like you’re not competent?
What’s really going on here is a chronic discounting of all you’ve learned and all you’ve achieved already!
Is your coaching perceived as essential or as a luxury? Your market tells you how they see you every day by either buying what you sell, or passing.
If you’re a generalist selling life coaching, or you’re aiming at a broad market that’s hard to find and doesn’t have you top-of-mind, it’s time to sharpen your focus.
Focus your coaching services on one unique coaching niche — an accessible group of people with a critical problem you can help them solve. That’s how you “own” your market.
There are certain topics you love to coach around, right? Things like transition, life purpose, wellness, legacy building, spirituality, full potential… coaches do love the inner realm.
Those are juicy topics. But they’re a hard sell. People aren’t lining up to buy those things. In this economy, if you’re doing self-actualization coaching, your services are likely to be perceived as a luxury. And you know what that means. You’ll be the first to go when they cut their expenses.
It’s time to make sure your services are seen as essential. Let me help you with that.
Have you ever felt that you’re all over the place with your coaching business? Today, you’re speaking at a brown bag corporate meeting about team leadership. Yesterday you gave a talk at your church about relationships. Next week you’ve got a gig at Borders where you’re giving a career choice seminar. You’re versatile, but is that helping you attract enough coaching clients? Probably not.
It feels good to be recognized, so you say ‘yes’ to speaking and training opportunities even if there’s no continuity to the topic or the market. But what are you recognized for… and is it something you can leverage to become financially successful in your coaching business?
If you’re morphing your message, your title and your coaching niche to fit any opportunity or potential client that comes your way, you are actually making more work for yourself! And, if you do the math, you’ll find that most days you’re lucky to be making $25/hr, when you could be making at least 5 – 10 times more if your coaching business had more focus.
When coaches get tired of working hard for little return, they hire me to help them “fix” their coaching business. The fix is simple. I help them get more star coaching clients and make marketing fun by focusing and leveraging their efforts. Here’s how: