This is a guest blog post by my friend — the fabulous Andrea Lee of Wealthy Thought Leader.
Most of us follow systems in a very step-by-step way, which is useful sometimes – but if you want to light a fire within you that is sustainable and will burn brightly for a long time to come, you’ve got to adapt; to align those step-by-step principles to whatever makes you unique.
That’s my specialty: helping business owners like you to reach 6 and even 7 figures, on your terms, by harnessing innovation and your unique connectivity.
That being said, I know that the pain of your current income streams not working is very real – and that’s why I’ve put together this post on digging deeper into the ideas you already have, and into the hope behind them, and innovating.
Without further ado, here are 3 ways to make old income streams new again:
1. Keep the content, change the level of support.
Here’s an example: Best-selling author Michael Port, designer of the “Book Yourself Solid” business-building program, offered several traditional workshops. He didn’t need help with his workshops so much – he’s very successful in his own right, in case you don’t already know him – but he’s very much an innovator and had a few smooth moves up his sleeve.
To make his ‘old income streams’ fresh, and re-purpose the same content, he designed a new type of workshop – one in which 12 people would come to his house and get a dramatically increased level of service. He didn’t have to recreate his content; he simply changed the level of support. And it’s been hugely successful – people are willing to pay top dollar to meet with Michael in this “knee-to-knee, heart-to-heart” format.
What does this make you think of – in regards to your own business and experience? Could you add a level of support to any of your existing products, similar to what Michael role modeled for us?