Do you ever forget your best tools for life? They get buried sometimes in the day-to day. This is simply THE best tool for living that I have. If I did this simple thing everyday I’d get everything I truly want.
You have this tool within you too. In fact, so much has been written about it over the last 20 years that it’s cliché.
It’s manifestation. Remember this? Successful thoughts followed by powerful actions are like the track and the train, or like water and fish. Prosperous thinking makes the way for what we want to move towards us.
The simplicity of this is usually lost in the rush and hustle of our lives. We are so driven to do, do, do, moving at break-neck pace. Unfortunately, while doing what we think will get us what we want, we are often actually focused on what we don’t want – what isn’t working or what doesn’t feel good.
And then, it’s like a train heading for a bent or broken track or like a fish suddenly pulled out of the water.
It’s time to bring our minds back to envisioning what we want rather than what we don’t want.
Regular People Manifest What They Want All the Time
Years ago, I met a man who decided to earn his livelihood for one year just by doing this process. This guy wasn’t a guru or a monk. He was a regular Joe who decided to test his faith in abundance.
This is a guest post by my friend and colleague, Christian Mickelson, CEO of the Coaching Business Rocket Launcher…
Of course you want to feel that rush of exhilaration that comes from making a difference in the lives of your clients. You know what I mean, right? You have a session with a client and they see solutions where before they only saw problems. And now they are so happy! It’s a rush!
But… if you’re not getting enough clients to work with, there may be one BIG reason for it. Let ME coach YOU on that right now…
You see, most coaches want to help people so much that they don’t even care about the money part. Can you relate? Of course, as coaches we put helping people over making money. But I realized something BIG about this. Before I share it with you, let me ask you:
Do you like sales & marketing?
Are you offering consults to prospective coaching clients? If not, I hope by the end of this post you will take my 90 day challenge and find out how the habit of giving consults can bring you clients right now. In fact, I double dog dare you to find anything better to enroll new clients into your high value programs!
It’s easy to pour your time into Internet marketing, thinking that social networking and blogging alone will get you all the clients you need. But those methods are best for building a leads list and bringing you future clients. If you want more coaching clients right now — real time connection is still the easiest, most direct and most effective way to engage new clients. And it’s fun!
Enrolling is a simple coaching skill that will do more than any other approach to get you high paying private clients. And you can easily adapt the enrollment process to preview teleclasses and public speaking, to enroll people into your group programs too.
Should I Give a Sample Session or Consult?
Most coaching schools recommend delivering a full blown coaching session as a sample to enroll clients. There’s nothing better for stretching your coaching skills as you’re first getting started. And, if you are vigilant about keeping your time boundaries, avoiding over-delivery, and acing the close; prospects will become your clients through sample sessions.
But, after a while, you might find that sample sessions are too time consuming. Coaches also tell me that in sample sessions they tend to focus more on their technique than engaging the client. From sample coaching, prospects often slip away from the full session feeling “done” rather than primed for long-term support.
A different approach is to set up a short, themed consult as a simple discovery process to enroll clients. You still get to use your coaching skills – asking powerful questions and listening – to quickly uncover where your prospect wants to go, where they are now, and the gap in between.
Then it’s easy to show them how you can help them bridge that GAP.
It’s a blast when your coaching workshops fill and your ebook sells hundreds of copies! Using language that strikes a chord with your coaching market is a highly creative and satisfying process. Learning how to write compelling copy is essential to your success. This guest post by my friend and well-known copywriter, Michele PW, will open your mind to the art and power of sales letters.
Do those long-copy sales letters actually work?
This is one of those questions I get ALL the time.
“I never read those long-copy sales letters. They can’t possibly work, can they?”
“MY target market doesn’t read those long-copy sales letters, they want shorter letters.”
“I can’t imagine anyone reading that much.”
And so on.
Do you want to reliably fill your group coaching, masterminds, teleseminars and other live programs? Then, you’ll need a pre-qualified list of folks in your coaching market who want to buy what you’re about to offer. Use these seven sure-fire strategies to build your list now.
I know, your mind is on how you’ll get your next coaching client, but that kind of short term thinking will have you running around in circles. If you want to earn a great living from your coaching business, create systems that will bring in a steady stream of prospects who already want what you’re offering. You need a leads list. And the sooner you get to building yours, the better.
The first step is to set up an opt-in for a freebie that your ideal coaching market really wants.
Find out what makes people in your coaching market tick. Then create a give-away product that is highly relevant to their top challenges and most elusive goals. Your freebie should do one or more of these things:
If you give free sample coaching sessions, make it worth your while. Use these seven techniques to leverage your time, set yourself up for success, and enroll 100% of your prospects into your coaching business.
Did you know that most people only read 10% of the text on your coaching website or a landing page? That means that every bit of copy should be essential and high impact. It’s true of testimonials as well.
Left to their own devices, your clients will usually write a testimonial that praises you highly but does a poor job describing the measurable results of working with you. Help your clients craft a brief but power packed prospect-winning testimonial.