If you’re determined to do good in the world while doing well financially, then it’s worth asking whether you should choose a coaching niche or not. There are some very compelling reasons why you’d want to niche as well as a few circumstances where niching would not be right for you. I’ll cover both in this post.
In the “pro” column, targeting a viable coaching niche opens wide the doors of opportunity and prosperity by helping you:
- Solidify your brand.
- Earn more by specializing.
- Become well known quickly.
- Break through filters and capture more attention.
- Get more of the right kind of referrals.
- Build “social proof” with colleagues and future clients.
- Focus and leverage everything you do so you can work less.
- Stand out in the crowd of service providers.
- Positively impact a unique group of people.
Since the nineties, when coaching became a profession and consulting of all types burgeoned, there are more solopreneurs in the world than ever before. That means niching is more of an advantage than it used to be. In fact, it’s nearly impossible to get your share of attention from potential clients if you don’t stand out strongly in some way. Your niche helps you stand out in the most complete and long lasting way.