Ep 91 – Should You Launch Your Coaching Business at a Better Time?

I hope a day will come very soon when new listeners come across this episode and Corona Virus is a dim memory.

I dream of that day when we’re all free to hug, hang out without distancing and go to work and school safely.

At this point, the pandemic has been going on a lot longer than we all imagined.

Many coaches are hesitating to launch their business even though they are as ready as they will ever be.

They are thinking:

“It’s not a good time to launch a business because no one can afford the services I offer.”

This misunderstanding is why I wanted to do a mini episode on this topic.

Should You Launch Your Coaching Business Now?

So, you probably know what I’m going to say … YES! Now is always the best time to launch your business!

You can’t let global crises shut you down.

In fact, it’s just the opposite.

During a crisis is THE best time to be doing meaningful work. It’s THE best time to get your messages and offers out into the market place. It’s THE best time to respond to your calling.

Why?

2 Reasons Why Now is the Best Time to Launch Your Coaching Business

  1. YOU deserve to be doing whatever will bring you the most joy as soon as you can.
  2. It’s during a crisis that people become more serious about making positive lifetime changes.

Think about it … if your prospects are seekers — people who do invest in their personal or professional growth — they are looking around them right now and thinking: “This is not what I’m supposed to be doing.”

That dream for something better … a healthier body, a more dynamic career, to become their own boss, to improve their marriage, to help their kids thrive — whatever specific BIG PROBLEM has been dogging them is now fully in their face. We are all facing what is dysfunctional about us during this crisis.

It’s painful. That issue becomes ACUTE rather than chronic.

They think … “What am I waiting for? Life is precious! I won’t stop myself from what I want any longer!” And the old tapes that used to play in their heads during the status quote get replace “Get off your butt and make things happen!”

You see, crisis wakes people up. When things are easier, human beings get lulled to sleep. They live in a well worn groove on default mode.

But when the day to day chaos is shaken up, that’s when human beings rise up out of their stupor.

For my business, the first two months of the pandemic were a bit quiet and then it was like the flood gates opened. I’ve never had so many sign ups, inquiries and enrollments as I have now. My income is higher than ever. Demand for working with me is off the charts.

That could be you.

I’ve talked to other coaches who say their business is at an all time high.

And we’ve looked back at earlier crises together and realized the same thing. Remember the financial crisis of 2008. It affected nearly every country drastically. My business surged then too.

Here’s the other thing you might not realize if you haven’t owned a business before … it’s smart to get to the market fast.

The information age makes it much harder to be unique and to stand out. If you wait to get out there someone else may fill your shoes.

And I realize some people are overwhelmed with kids at home and not in the school building during the day or other challenges during this time. Waiting is never the best option unless you simply don’t have the bandwidth to make this happen. That’s about you personally not about what’s going in world.

So don’t use what’s going in the world as your excuse to do nothing.

That’s why I say if you’re as ready as you will ever be JUMP in my friend. The water is fine. If you want to jump in but you’re afraid to, let’s talk.

Grab a Strategy Session and we’ll coach around the blocks in the way and look at your readiness for the marketplace.

Ep 68 – Calling All Coaches To Innovate And Lead

I’m taking a break from the Coaching Business Checkup series because … times are strange and business as usual just doesn’t feel right to me.

I found it difficult to get things done. My head was fuzzy and I didn’t know what to do with my time.

If you’re listening to this episode in spring of 2020 individuals in our earthly community are either anticipating the pandemic to arrive in their neighborhood or are already in lock down. It’s unsettling to say the least.

I’m an empath. You may be too. Many coaches are highly sensitive people and we feel more than our own personal condition.

And so I took more time to:

  1. Spend more time in nature and connect with earth. 
  2. Meditate more on what it is to be part of the global community.
  3. Reduce my consumption of news. 

If you find yourself weighed down these days, do things like this to let the anxiety flow through you rather than letting the heaviness stick around. It will help your immune system.

There’s no doubt in my mind that most human beings will rise to this with courage and capacity they didn’t know they had. Strife always unites us.

In this short episode, I invite you to LEAN INTO what drew you to coaching in the first place and to use it for the greater good now. 

It’s the perfect time to break out your powers of innovation and lead in a compassionate way. General ideas include:

  1. Respond with integrity and intention – leverage those things in a deeper way.
  2. Manage your states of mind. Be a model and help others do the same.
  3. Innovate in your coaching businesses so you can still earn well. (Coaches are lucky because we can do what we do remotely.)
  4. And, help others innovate as well.

A lot of people will have trouble earning. Some groups are especially vulnerable.

So consider what you can do that’s extraordinary, more than what you do now day to day.

Don’t isolate yourself emotionally. If you can, after you and your family are set up safely … do some simple things to care for others. For example:

  1. Reach out by phone to people in your outer circles.
  2. If you’re on social media, share in a light hearted way. Post things that warm people’s hearts and make them laugh. Share only the most useful things. Cut down on posting the serious stuff unless it’s truly useful.
  3. Think about the individuals that will suffer most in these times. What could you do to help these people stay afloat?
  4. Give extra to homeless people because there will be less traffic on the street.
  5. Think about body workers, independent restaurant owners and their teams – people whose livelihoods depend on foot traffic or clients showing up physically.

I have a friend who is an independent Pilates instructor. One of her clients cancelled a session but said: “I’m going to pay you anyway because I want you to stay in business.” I was touched by the intelligence and kindness of that action and will follow suite.

I also suggested that she continue working with her clients remotely. Yes, it’s weird to do Pilates on Zoom but it’s possible.

Who do you know that might need some ideas of how to manage physically, emotionally and financially?

Consider calling your favorite local restaurants and buying a gift certificate. Or, if you’re comfortable get take out from them. Tip higher than usual.

And, what can you do for your coaching business to keep it going and growing?

If you have a great idea, either for your own business or for helping others shoot me an email to moc.hcaocsuorepsorpnull@adnohR and I’ll post them on the Prosperous Coach Club Facebook group.

In the Next Episode: To Attract More Coaching Clients Plan Your Prospects Journey to You