In a crowded marketplace everyone is looking for a way to get noticed. I think one of the great paradoxes we’re all living with (and through) is that the more connected we become the more difficult it is to truly connect with others and be heard.
Feel stressed out because you’re stuck on topics for your blog or ezine? Use these 12 types of posts and watch how easy it is to plan and write your articles.
As the new year approaches I thought it would be fun to share my 3 predictions for what’s in and what’s out for coaches in the coming year.
I’m sharing some of the tools and support systems that have made this past year so much easier, more joyful and more profitable for me.
When you really believe in something, you want to share it with others, right? Because it’s important to you, you’re not shy about getting the
Sending out multiple promotional emails helps you reach more of your ideal clients in your coaching business. Ultimately, that raises the number of people investing in your programs.
One critical step for your coaching business is to decide when and what programs you’ll promote. The idea is to think through now how you’ll earn your desired income. Once done, you’re ready to write ace promotional copy.
Kenn Schroder, founder of Coaching Sites That Work, helps professional coaches build client-attracting websites. Here he shares why Aweber’s light box optin form builds your coaching client list faster.
Your website should feel like home to your target market rather than just be all about you and what you do.
Showing your blog readers that you’re vulnerable builds trust and understanding. People will like you better and want to connect if they get a sense of who you are under all that “expertise” or skill.
Every new visitor to your blog or website is deciding, within seconds, whether it’s something they value or not. Are you making sure your ideal prospects will feel seen, heard and understood by you?
Coaches need their own blog. It’s the best “steady-drip” strategy to continually touch the lives of your tribe in a way that is highly effective in building trust.
Michele PW is a MISSION to shine a great big TRUTH spotlight on all the Big Fat Lies you’re most likely telling yourself about Internet Marketing right now.
Think of your coaching niche as a tribe. How can you help them connect? How can you help lead them where they want to go? What kind of relationship do coaches want with the people we serve?
I have published an ezine almost since I began as a coach, but I’m finally letting go of it. I’m going to focus on my blog, because blogs are better than any other medium at engaging readers in the conversation.
Putting lots of free valuable stuff out there is an act of good will and a great way to make the first connection or two. But remember to also show the way to your most valuable services. Invite them in, sound a call to action!
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