Ep 145 – What’s Your Coaching Business Kryptonite?

This episode is super short and inspired by the saboteur in all of us who keeps us from greatness.

You remember Superman — the dude who could do anything and seemed unstoppable except when he encountered Kryptonite. That green crystal weakened Superman so he was powerless.

Your coaching business kryptonite is something you avoid. It’s the thing that keeps you from your super power.

You want to coach for a living. You want to help people achieve and transform. And you want to earn well at this so you don’t have to work at someone else’s company on someone else’s goals with their rules.

So what’s your kryptonite in your coaching business? It could be something deeply personal and unique to you.

I’ve said this before … a recurring lesson for me is about personal power. When I stand firm in my personal power and do what’s right for me with integrity everything in my business works better.

There might be something like that for you. It trips you up time and again. I can tell you it’s a great opportunity for you to put your awareness on that thing and evolve.

Your kryptonite could be about making a decision. Here are 2 decisions that, left unmade, will hold you back from starting much less achieving success in your coaching business:

  1. Choosing a narrow and viable audience of seekers to serve. It’s the first big decision that could make or break your time as a coach. But that’s not to say that there’s only one right decision for you. Sometimes it’s about making the decision not what the decision is that keeps you stuck.
  2. Building your niche around helping them solve their big problem that’s in the way of their big goal.

Or your kryptonite could be situational. You come to a moment that requires something of you and you’re stopped in your tracks. Here are three things …

  1. Inviting prospects to work with you. Or maybe not. Some clients will hire you outright. Some people need to be asked. If you don’t ask, they might not decide.
  2. Charging enough with clients so you can earn well. This is big kryptonite, guys. If it’s not faced, it will keep your business floundering.
  3. Putting out valuable content every week to stay in front of your audience. This is often what it takes to get noticed in the online world. And if you operate off line then it may be about setting up meetings regularly or networking.

Its usually fear or lack of know-how that keeps you from moving forward with confidence to the next step. I help my clients move past both.

Your kryptonite could be about smaller moments in time:

  1. Asking for testimonials. I failed to do this for over a decade! And it can make a difference in whether people hire you or not. Don’t wait like I did.
  2. Following up with prospects. You won’t bother them. You’ll wake them from distractions so they can make a decision.
  3. Inviting past clients back. It’s worth it. This is easy money and can be lovely to reconnect.

Or it could be big blocks that keep you far from success:

  1. Chronic procrastination. You can beat this with a little help.
  2. Getting distracted by bright shiny objects.
  3. Treating your business like a hobby. It’s time to don the CEO mantle and stop pretending. Be who you long to be.

Every one of these things I listed are the usual suspects. Nearly all coaches at some time have trouble with these things. And I know from being a person who struggled with all of this at one time, that all can be shifted by working on mindset and habits.

Your mindset and habits can be powerful kryptonite or powerful success factors. It’s mind over matter. Don’t let anything stop you from what you ultimately want. And don’t be afraid to get support to help you break free from your kryptonite. Superman had help. You can too.

Ep 115 – How to Market Your Coaching Business Just Like You Coach

Today I want to change your perception of marketing.

When you think of marketing, do you cringe? Have you been thinking things like this?

  • Marketing will feel sleazy no matter how I do it. I hate the idea of it!
  • I have to become good at selling myself.
  • Marketing, selling and advertising are all the same thing.
  • I don’t know how to market.

I thought those things too. And I think our response to high-pressure marketing tactics is what formed those beliefs. The sad thing is some of those tactics work and then you feel ashamed of having fallen for it.

I’ve surveyed coaches on their thoughts about marketing over decades and the urban myths about marketing remain much the same.

Most coaches think of it as a necessary evil.

Here’s what I think … if you believe you have to sell your soul to market you’ll never market effectively. But marketing is critical to attract clients. Without it, your business will be the best-kept secret.

There’s this assumption that once you finish coach training and throw up a coaching website the clients will come rolling in.

The reality is that coaches, as with most other businesses, have to create their marketplace from scratch. That’s another of a multitude of reasons that targeting a unique audience and having a stand out niche is so helpful.

I had that same assumption when I started and was disabused of that pretty quickly. That’s why I say don’t sell coaching. It’s a steep upward climb to success if you have to convince prospects they want coaching before you can enroll them. For more on that, experience episode #7.

And by the way, I’m honored by all the new coaches who are finding my podcast. Consider going back to episode 1 and listening chronologically. It will be a helpful and eye opening experience for you. Find that by scrolling to the beginning of my podcast in an app or go to prosperouscoach.com/1.

Before you despair, creating your own marketplace is a powerful, graceful and loving action if you let it be.

If you market consciously and authentically you will not have to advertise, sell yourself or your soul.

I know it’s true because I live it every day.

Marketing can be much like coaching. This is how that works …

  • First raise curiosity about your target audience. What makes your audience tick? Who are they inside?
  • Ask them powerful questions. What do they really want (not need)? What is a big problem that’s keeping them from getting what they want?
  • Listen to their words as they describe what’s most important to them.
  • Engage your intuition.
  • Discover the top values that drive them.
  • Help them see their future the way they want it to look.

Is that what you do when you coach a client?

That is what conscious, authentic marketing looks, sounds and feels like.

  • It’s connecting, NOT performing.
  • It’s compassionate and understanding not pushy and manipulative.
  • It’s powerful because it feels relevant to your audience.

When you coach clients you know your intentions are positive, right?

Apply that to marketing. Be real. Come from love not attachment or manipulation. And don’t forget to speak to what’s most important to your audience using their words.

When I see coaches plug coaching I cringe. When social posts, blogs, podcast episodes or videos push the idea of coaching without so much of a consideration to WHO might be listening, I remember when I use to do that and failed miserably at attracting clients.

That’s going to feel sleazy if you market that way.

So save yourself making your own skin crawl.

You don’t have to sell people on your services. Let them come to their own conclusions by building a community for your audience with your marketing.

When I work with my VIP clients, I always encourage them to pick an audience they can directly relate to. A tribe of people they understand – either because they’ve been where they are or they still are where they are.

It’s relevance that attracts people to you. They connect because you show that you understand them through your messages, Signature Program – every word on your website and every word you put out to them.

Yes, some marketing is more aggressive than we appreciate, but your marketing doesn’t need to be aggressive to be effective. Your goal is to attract your ideal clients, not everyone. That’s for another episode.

For now, start making these mindset shifts.

  1. Turn on your curiosity and understanding for your audience. Turn off performance mode.
  2. Shift away from loathing marketing to loving it because you connect with your audience authentically.
  3. Shift away from thinking you should sell people on the idea of coaching. That convincing will feel awful.
  4. Shift away from believing you have to sell yourself. If you are real, genuine, authentic, vulnerable and also own what you know – you will attract ideal clients.
  5. Shift away from giving free coaching sessions to enroll clients. There’s a better way.

In the Next Episode: Why Losing Potential Coaching Clients Is a Gift