I’ve launched a lot of websites. Sorry to say, several were duds. But I learned a lot from those duds, and now my website continually transforms web visitors into clients for me.
While I was failing my way to success, I discovered the #1 most important part of a website – the freebie (also called a “pink spoon”). This is the immediately downloadable free offer you have in your opt-in box on your home page.
What’s that you say? You don’t have one? Or… it’s not building your list fast enough? You’re not alone. I review a lot of coach’s websites for them and the free offer is often buried somewhere, or it seriously lacks pizzazz! That means it’s not doing the work it could of bringing you pre-qualified clients.
If you want to continually transform your web visitors into fans and your fans into clients, put up a free offer that’s irresistible. You’ll be amazed at the difference it makes.
Here’s how to tell if you’re on the right track with your freebie.
Assess the Sizzle of Your Freebie and Opt-in
Before you begin, open a browser to your website. (If you don’t have one yet, open the site where you were last compelled to opt in.) Make the size of your browser about the size of an average laptop. Now, without scrolling, look at what you see as if YOU were your target audience. Give yourself the points only if you can say YES to each question, then total the points and score yourself. Here we go…
As you know, I’m a big fan of blogs, especially when they are on the home page of your website, because they help you build your list faster and establish credibility while creating a relationship with your tribe. Ezines also create an ongoing connection.
But I know that writing a weekly article (or posting a video) can start to drag. And if you keep procrastinating, you’ll eventually lose the benefit of publishing a regular article out to your list – continuous presence and building trust. And it adds stress!
So how can you keep fresh ideas flowing to your blog or ezine? Shake it up! And, if you want to really de-stess, plan most of your posts!
Both you and your readers will enjoy your articles or videos more if you vary the TYPE of post you publish. Here are 12 types posts that won’t fail to entertain and inform your readers:
1. How To /Educational
If you’re good at simplifying complex concepts and processes, this may be your ACE in the hole. And it’s easy to re-purpose these types of posts into freebies, bonuses or entire products.
Do you want to reliably fill your group coaching, masterminds, teleseminars and other live programs? Then, you’ll need a pre-qualified list of folks in your coaching market who want to buy what you’re about to offer. Use these seven sure-fire strategies to build your list now.
You’ve been wanting to get your ebook published for what… years? It’s time to break through procrastination and make it happen now.
If you’re like most coaches, you’re swimming in good ideas. But it’s the not knowing how to do a thing that keeps you from taking action. Let me walk you through the simple steps to getting your ebook on the market.
A practice full of one to one coaching clients – is that what you’re going for?
It’s smart to get clients in the door and build your market presence. But if you want a six figure coaching business, one to one clients is only half the story. As soon as you can, add in other revenue streams. This will keep you off the money for time treadmill and help you break through the glass ceiling in your coaching income.
I recommend you start by creating marketing that will pay you! Educational marketing is the best way to attract clients. When you put out valuable information products, each product markets your coaching business by building credibility in your target market. And, you get paid while you market.
Some people call these kinds of revenue streams “passive revenue”. Actually, there’s nothing passive about creating a book, ebook, CD set or any other product! However, your investment of time is front-loaded into the creation of the product and the marketing system. Then, these revenue streams pay you multiple times without you having to be there to “deliver the goods”. Once they are in front of your target market, they can pay you when you’re not working.
To make this work, first be sure that you’re aiming your coaching services at a well-defined target market. Then you can generate a whole string of information products and services that work together in what’s called a marketing funnel. If your market is broad, or you just bill yourself as a generalist (life coach, business coach, etc.), it will not be easy create a marketing funnel.