This is the final episode in the series about lead magnets. Coaches have told me they are getting a lot of value from this series, so listen to the whole thing.
I’ve been promising you a downloadable assessment to test your own free offer. Well it’s finally time for you to grab How to Make Your Free Offer Irresistible.
In this short episode I’ll reveal what inspires your audience on your coaching website to opt in for your lead magnet.
So … the single most important thing about your lead magnet is the title.
Of course, your freebie should be valuable, but the title you give it may make or break your leads list development because it’s likely to be the deciding factor whether someone will bother to opt-in and read it.
Look, unless you have trained in marketing you’re probably not that good at titling — whether it’s your free download or a blog or a podcast episode.
Titling is an art and it takes practice to wordsmith in a way that motivates people to take action. It took me years to learn this.
The biggest secret about titling is to RAISE CURIOSITY. Not what you thought, right?
Take the title of this episode — The Single Most Important Thing About Your Coaching Lead Magnet. It inspired you to action. You decided to listen to this episode.
Notice that I didn’t give away what that single most important thing is in the title. That’s the big mistake most coaches make in titling.
I could have titled this episode: How to Title Your Lead Magnet. Not a horrible title but it is super dull.
Now, you do need to give some idea what your lead magnet is about in the title but you can be somewhat cagey about it. I encourage my VIP clients to take their unique benefit statement and slightly alter it into a title for their freebie.
Why? Because their Benefit Statement describes the big problem they help their clients overcome and/or the ultimate outcome their audience wants.
For example, my Benefit Statement is:
Helping coaches earn more and market less by choosing a highly profitable niche they’ll love.
Choosing a profitable niche is a BIG problem for all new coaches. And, all coaches want to earn more and market less.
So my own freebie title mirrors my benefit statement:
5 Secrets to Choose a Highly Profitable Coaching Niche You’ll Love
See how that works?
3 More Things Your Coaching Lead Magnet Title Needs
So you want to start by raising curiosity. There are four other things that are helpful:
- Numbers in titles have been proven to increase interest.
- Name or imply your target audience in the title. The phrase “Coaching Niche” makes it clear I’m talking to coaches.
- Name the basic topic without making it dull.
If you’re following my guidance in this podcast series for creating your lead magnet you’ll first design your Signature Program, then create a free offer that pre-qualifies and pre-sells your audience to buy that program by having the freebie organize around your VIP offer.
I know, this is bit complex. But there’s method to this madness. See I’ve learned that congruence and relevance are what help you attract clients.
So take a look at your lead magnet title now. Does it raise curiosity? Does it mirror your benefit statement and Signature Program? Don’t forget to grab your copy of How to Make Your Free Offer Irresistible so you can assess how your lead magnet stacks up and a client winner.