Ep 62 – Coach, Are You Focusing On The Right Things?

This episode is the first of a new series called Coaching Business Checkup.

In this series I’m going to detail the top reasons why coaches struggle to earn well and explain how to shift it.

STAY TUNED til the end of this series where I’ll give you access to a free downloadable checklist so you can give your business a checkup from time to time.

I’m starting off with something that covers a lot of ground … strategy.

Do you ever feel like you’re spinning your wheels and going nowhere despite staying busy in your coaching business?

That doesn’t feel good. You’re left scratching your head wondering what you’re doing wrong.

Well, first let me say I get it. I’ve been there. And you’re in good company if you feel this way.

Here’s the big question … are you doing the right things every day? I’m talking about efforts that will pay you back with clients and income?

There is so much out there to distract you. The bright shiny object syndrome is alive and well in the coaching community!

You see what another coach is doing and that sends you into a flurry of activity to implement something that may not work for you. It may not work for your target audience or fit with what you’ve already created.

All the puzzle pieces on the big board of business success don’t necessarily fit together.

You get bombarded with marketing for programs that promise 6 and 7 figures if you just try this simple tactic. It’s so tempting to leap for it thinking …

“Maybe this will give me traction.”

Yeah, maybe.

Or maybe it will be just another money and time taker with little results to show.

I’m embarrassed when I look back at how much money I spent on masterminds and online training programs that didn’t ultimately help me mainly because I didn’t have the foundation I needed to plug those tactics into for good results.

And most of those programs don’t have individualized support. Which is what we all need.

I have inside knowledge about what most coaches are spending their time on day to day. It looks something like this …

  • Researching and brushing up on coaching skills.
  • Looking at other coach’s websites.
  • Downloading every freebie that crosses their attention.
  • Writing blog posts and social posts without any real strategy.

Will those tasks pay off even in the long run?

I remember something I learned a long time ago that I take for granted because it’s so ingrained in my habits now. I want you to know about this so you can take the right actions and get results.

Take High Payoff Actions in Your Coaching Business Everyday

That’s the secret. I take 1 – 3 high payoff actions in my business every single day that I’m working. And it helps me cut way back on time and money wasting.

So, what is a high payoff action?

It’s an action that brings you significantly closer to achieving specific goals with measurable results. In other words, these are the actions that will make it happen!

If you want enough clients and revenue to clear a 6-figure profit this year, then daily high payoff actions are what will get you there.

3 Types of High Payoff Actions

  1. Make Life Changing Decisions
  2. Create Smart Strategies
  3. Continuously Implement Decisions and Strategies

Let’s take these one at a time.

#1 Life Changing Decisions

I believe that decisions are actions. Because nothing leaves you stuck like not deciding. Decisiveness is a top skill of the successful.

Life changing decisions are the kind that require great intention and commitment.

You made a life changing decision when you decided to become a professional coach and build a business of your own. That decision affected your career, your lifestyle and the way you’ll afford your lifestyle.

It also affects your family, friends, community and future clients.

Choosing a viable target audience and committing your coaching business to serving that group and their biggest problem is another life changing decision and high payoff action.

It’s a foundational piece that most coaches miss or misunderstand how to niche effectively. It leaves you floundering and unable to get traction.

Things that are not life changing decisions include things like what colors or images you put on your website or how pretty your business card is.

I’m not saying those things don’t influence your success. But in the scheme of things those are fleeting decisions that have little impact.

#2 Create Smart Strategies

Most coaches I meet for the first time have not strategically thought through their niche, brand, domain, web copy, social posts, and blogs or other content.

The idea of strategy was completely foreign to me when I started my business. Even now, if my efforts are foundering it’s usually because I didn’t do a good job strategizing.

Actions without strategy are busy work. And results will be low, slow and inconsistent.

That’s why I offer a single 90 minute Strategy Session in addition to my signature program for coaches. Because getting the strategy right is critical BEFORE you start slinging messages and offers around. And it’s easiest to strategize with someone who can be objective and see the bigger picture with some expertise about the territory you’re in.

A Strategy Session is perfect for making a life changing decision like choosing your target audience and niche.

If you’re stuck around something in your coaching business, let’s tackle it together. Grab a Strategy Session with me:

#3 Implement High Payoff Actions Every Day

This is where the rubber meets the road.

The truth about high payoff actions is they make you squirm a bit. They require courage and conviction.

For example:

  • Invite past clients to hire you again.
  • Reach out to someone who said ‘no’ before to see if they’ll say ‘yes’ now.
  • Set up Discovery Sessions with potential clients.
  • Contact a center of influence – the person who knows many people in your target audience – to develop a referral partnership. Have a strategy in mind.

Notice how all of these examples are about directly connecting with potential clients? There can be other types of high payoff actions.

But it really is about tolerating the squirm and doing the risky-feeling thing that could give you the quickest and biggest pay off.

If you’re doing things all day every day that are safe and easy it’s for one of two reasons:

  1. Either you’re an expert with vast experience with a well developed strategy.
  2. Or, you’re doing busy work just hoping it will eventually pay off.

Do a 30-day challenge! Develop a smart strategy for everything – blogging, podcasting, emails, social posts, public speaking.

Then every day take 1 – 3 high payoff actions – the actions that make you squirm a bit.

Evaluate after 30 days and see if you’re not in a better rhythm with better results.

Once you have this habit in place of completing 1 – 3 high payoff actions every day, you’ll have a bigger comfort zone because you’ll have begun to master strategic action.

In the Next Episode: 10 Ways To Be More Strategic In Your Coaching Business

Ep 60 – How To Price Your Signature Coaching Program

This episode is part of my Money Mastery series. It’s the follow on episode to How to Develop Your Signature Coaching Program. Consider listening to that first before this episode if you haven’t already.

Common Pricing Strategies and What Works Best for Coaching

I can think of 3 common pricing strategies for pricing:

  • Cost plus pricing – where you calculate your costs then mark up the program so it pays you well.
  • Competitive pricing – where you set your price based on your competition.
  • Value based pricing – where you set your price based on the value of your offer to the client.

I do encourage you to the do the math of what it will cost you to deliver your program. Most coaches miss this piece. And it’s quite eye opening to realize the cost of the time you spend getting a single client in addition to specific costs of marketing and inclusions in the program.

That said, to ultimately determine the cost of your program I prefer VALUE based pricing.

Here’s the reality, if you narrow to serve a viable audience and create a unique program based on market research, then your program probably doesn’t exist out there so competitive pricing or so called “market value” isn’t a useful guideline.

Also, few if any of your prospects are ever going to do cost comparisons, especially if you don’t sell coaching but rather offer a unique program.

Purchasing a program such as I suggest you create is an emotional decision.

They will hear or see your message. Their trust in you builds because you’ve struck a resonant chord with all that you’re doing.

Then, they go to your website, which is hopefully already designed as a client winning coaching website not an online brochure. On that website are beautifully streamlined words and conversion processes that gently encourage visitors to have a Discovery Session with you.

All of this is thoughtfully coordinated and strategized but in a non-salesy way to build trust with potential clients rather than trying to convince them about the value of coaching.

They hire you because they like you and trust you. You’ve been in front of them with valuable content and your website reinforces that. Then, in the Discovery Session you lovingly assess if they are a good fit for your program and enroll them.

You don’t want to sell people – to have to convince them to hire you. It’s unsavory. It makes you feel skeevy.

But if you have a signature program that you have thoughtfully crafted to fit their circumstances, their pain and desires then no hard sell is necessary. You do need to ask them to enroll though. ; )

The Mystery of Odd Numbered Pricing

You’ve no doubt seen that a lot of people use odd numbered pricing where prices end with 5, 7, or 9. For example, a long-term high value program might be priced at $5,975 for a 5-month program or an online training might be priced at $697.

Early on in my coaching business I eschewed that whole odd number practice and priced evenly. $5,000 instead of $4,975. $500 instead of $497.

And I struggled to enroll clients. I’m not saying there may not have been other factors involved.

And then, I looked around at the people I admired that offered mentoring, coaching and training. I noticed they were all using odd numbered pricing. I switched and immediately saw a difference in my revenues.

Weird? Yes. But we as human beings have been trained all our lives on odd numbered pricing and it’s ingrained. There’s an emotional response to it even if it’s not logical.

That said, if you have an issue with it, do your own testing.

Encourage Single Payment Investment

With your Signature Program, encourage or incentivize a single payment investment by creating significant savings over a payment plan.

For example, if your 4 month program is $3,995 for a single payment. Make the payment plan total roughly 25% higher. So, 4 payments of $1,249 paid at the beginning of each month — which adds to $4,996 — is over $1,000 more than the single payment.

Incentivizing a single payment helps both you and your clients in these ways:

  • They invest once rather than continually making payments, which is an irritant.
  • They are not focused on the financial investment but rather fully focusing their energy on transformation.
  • Also, bundled programs like I’m suggesting don’t deliver value in even amounts month to month.

My own 5-month Coaching Business Breakthrough program is front loaded with value. The first 2 – 3 months, depending on the pace of my client, are where I’ll deliver the most support and assistance to create everything for their coaching business. The last two months are less labor intensive because we’ve completed the bigger milestones.

It’s a risk for you if someone pays monthly and drops out in the early months.

In the last 17 years, 90% of my clients have paid the single payment up front for my signature program. I’ve noticed that those who opted for the payment plan often became difficult clients because they were not as committed to their own success.

I think that’s because they weren’t fully invested up front. They had one foot out from the start. A part of them didn’t believe in themselves up front. And a part them wasn’t fully ready to have a business yet.

In the last 5 years none of my clients has opted for the payment plan.

When people want something enough

they find a way to make it happen.

And just that mindset and action empowers them significantly!

Should You Have Tiered Pricing?

One last thing about pricing … some people advocate having tiered pricing.

I say no. You’ll do better if you direct clients to your Signature Program and stand behind it.

  • First, a confused mind never buys. The more offers you have that you’re marketing at one time, the less likely someone will enroll.
  • Also, remember … don’t sell coaching. It’s a hard sell.
  • Do coaching with paying clients who have enrolled into a program they know they want.
  • And, the more people you sell into your signature program the more you earn doing exactly what you love.

If you want to create lower priced programs than your Signature Program, consider making them altogether different. For example, offer an online program about a different thing your target audience wants help with. It’s not only different in focus but also different in format.

Sell it as a down sell only after someone firmly turns down your Signature Program. That way you don’t set up competition for the program you most want to deliver.

But consider, that you don’t really need to have other offers besides a free downloadable offer so you can build rapport and stay in touch with your network unless you’re prepared to create a separate way to attract potential clients to that offer.

This and the episode before it were an episode loaded with tips. Consider listening to them again and please share it with fellow coaches. So many struggle with this piece.

Also, if you want help to create your entire business foundation with everything I’ve talked about in these episodes, go to prosperouscoach.com/VIP and tell me about you.

We’ll have a conversation about what you want and what’s been in the way to see if you’re ready for a coaching business breakthrough.

In the Next Episode: Get Out Of Your Own Way To Earn More As A Coach

Ep 59 – How To Develop Your Signature Coaching Program

This episode is part of my Money Mastery series. The series has been getting great response from listeners.

About episode 58 —planning for profit in your coaching business — Roger said he had several takeaways:

  • Having a real understanding of the stages of business.
  • The idea to set an expense budget.
  • “The big one is that I realize I was relying on my part time paid employment to support my coaching business as more of a hobby. So I have a shift now into thinking of it as more of a business and your great tip of taking a salary from my coaching business to pay bills will be fantastic.”

Thanks for sharing that, Roger!

Today’s episode is about a better way to package a coaching program and earn more than by the session or group of sessions.

First, let’s talk about schools of thought. There are schools of thought about everything.

If you’re still in coach training some trainers may insist that coaching should not be programmed. In other words, you shouldn’t create an offer other than coaching sessions because it means that you take away the coach’s agenda.

If you’ve been listening to me for a while you know I believe that you can both serve a client’s agenda AND offer a specific program for a specific audience that solves their biggest problem and gets them where they want to go.

After 22 years of experience in my own coaching business and helping hundreds of coaches reach financial success in their businesses in my private VIP program, I know that selling coaching by the session only may keep you at poverty income levels.

So what is a better way that helps you earn well as a coach? I’ve been leading to this in the previous episodes so I hope you’ll listen to those too.

Create a Customized VIP Program

This is what I help all my clients create.

It helps the coach feel confident they have something of value to offer. They learn to articulate what they do in meaningful terms and without the agony of trying to convince people to buy coaching.

Of course, like all successful aspects of a coaching business, creating this program has critical steps that go before.

  1. It begins by targeting a viable audience – one that’s full of seekers – people who do invest in their professional and personal growth.
  2. Next you uncover their biggest known problems and the ultimate outcome they want to achieve. That becomes your coaching niche.
  3. Then, you put together a signature program tailor made to that audience. Your program has a clear set of milestones that you’ll help your clients achieve on the way to that ultimate desired outcome.
  4. Then, you learn how to articulate that to prospects in a way that’s benefit rich, supplying them with assurance of both tangible or concrete and intangible or emotional things they’d like to achieve with your help. That there is a structure in your program helps them to trust you and feel inspired to invest.
  5. Lastly, you need a strategy to attract clients, build trust and rapport, then gently send them through a conversion process, sometimes called a funnel, so they are motivated to have a Discovery Session with you, where you’ll enroll them.

Getting all of this done isn’t easy by yourself.

It helps to have a guide like me help you with all the steps no matter how big or small.

Examples of VIP Coaching Programs

For example, let’s say you’re a relationship coach helping people to find their soul mate. Your program might include the following milestones – takeaways you’ll help your clients achieve:

  • Identifying personal values and partnership values. What are their must haves and deal breakers in their life partnership?
  • Getting ready for a partner. What are their strengths but also habits and behaviors in need of adjustment? What are their limiting beliefs about relationships? You might even have something like a life makeover in your program.
  • Setting first date goals. Helping them set personal boundaries and show up with confidence.
  • Discovering the best places to meet people and connect.

There’s a clear arc to the program and plenty of opportunity for the client to bring the agenda to sessions. This structure is more about helping prospects feel confident to work with you.

Or, let’s say you’re a leadership coach and target HR leaders to gain greater impact in their role – something you’ve discovered from market research that’s a top goal of HR leaders. Your program’s milestones might include:

  1. Creating a vision for the impact they wish to make.
  2. Identifying what’s been in the way.
  3. Uncovering their professional strengths and learning how to leverage them.
  4. Identifying skills and behaviors that need attention and areas to stretch.
  5. Develop good habits to strengthen their resilience, mindset and competencies.
  6. Building their rapport, identifying sponsors and other relationships that would help their star rise.
  7. Helping them develop a thicker skin and become bolder in meetings.

You can see that the focus in these descriptions is not about you and your skills as the coach. It’s about the target audience and what they want. But at the same time these kinds of milestones are what all coaches can help their clients achieve.

Either of these programs could be a 4 – 6 months or longer.

Bundle Significant Value Into The Program

So far in your coaching business you might be simply trying to convince a client to hook on … to want coaching and be willing to invest in a certain number of sessions up front.

It’s painful. And it’s without context especially if you haven’t narrowed to a viable audience, done market research and discovered what your audience wants so much they’d be willing to invest in your help to get it.

Programming your coaching into a VIP program creates a context for why a person would want to invest at a high level in their future success. And, you can develop this program without even using the word “coaching”. That’s your toolbox not an outcome they know they want.

Identify What They’ll Get In Your Coaching Program

The next step for creating your program is to identify the features. What do they get when they invest in the program? Consider bundling some of these things into your program:

  • A certain number of private sessions, say 10 – 18 sessions depending on length of your program, your preferences, and what it takes to achieve the goals
  • A certain number of group sessions or access to a closed Facebook group for community support
  • Annual retreats
  • Half or full VIP day where they fly out to work with you face to face on some aspect
  • Unlimited emails to you
  • Session recaps
  • Pre-created guides, forms or assessments to ease a process.

These things still involve coaching and coaching skills. But they add excitement to a program and help justify the fees to enroll.

In the Next Episode: How to Price Your Signature Coaching Program

Ep 56 – Are You Turning Away Coaching Clients with Your Pricing?

This episode is the 3rd in my Money Mastery series.

You’ll learn a powerful shift in the approach to your coaching business that will dramatically boost your earning power.

Are You Charging Fees for Coaching Sessions?

Raise your hand if you’ve ever priced your coaching by the session or by the hour.

You’re not alone in that. It’s the typical pricing strategy for new coaches. I raised my hand too.

I used to charge by the month for a certain amount of sessions. Now, that’s slightly more strategic than charging by the hour, but as pricing strategies go, it’s on the low side of effective.

Today, the only time that I charge by the session is for my Strategy Session. You’ve heard me mention this from time to time. It’s a one-off 90-minute session where you can get my expertise to help you choose a smart target audience and coaching niche.

Those are small but crucial steps for your success. Once you have your audience and niche figured out it’s like being let out of mental prison after a long stay. Sunshine. Fresh air. Freedom.

Consider giving yourself a special Christmas present that will be a turning point for you in your coaching business. Grab a Strategy Session with me.

There are two weeks left this year to invest in a Strategy Session before the price goes up in 2020.

Jil Hunsberger wrote this beautiful testimonial for her session:

I am so thankful I invested in a Strategy Session with Rhonda. I was at a standstill trying to define a viable target market and had spent way too much time and money trying to figure it out on my own with nothing to show for it. In one amazing session with Rhonda, we were able to define a unique target market that I am truly excited about. Rhonda is very good at what she does and I am excited to continue working with her to grow my business in the coming months!

Thank you, Jil. We had a lot of fun in that session!

The Coach Practitioner Approach

So why is my Strategy Session the only time I charge by the session now?

Because when I used to ask for fees for a certain amount of coaching sessions each month it kept me from earning well as a coach.

That by-the-session pricing approach is what I call The Practitioner Approach.

If you think of yourself as a practitioner of coaching then you are selling coaching and your only strategy to earn is to try to convince people to buy coaching from you.

Sound familiar?

That Practitioner Approach is the same thing that therapists do, that body workers do.

There’s a HUGE limitation to selling your services by the session or even a package of sessions.

Because you are putting a price to your time, every prospect and client is mentally calculating the value of each session against the cost.

They keep asking themselves …

do I really need any more of these sessions?

And that’s the problem with selling coaching. More about this in a minute.

Most likely you learned to price your coaching this way from your coach training school. It makes perfect sense when you’re first learning how to coach, you need to fulfill a number of hours of coaching to pass or certify.

If you have finished your coach training … I invite you to STOP that pricing practice now.

It’s time for a wholly different pricing strategy that won’t hold you back from earning well.

And it begins with key mindset shifts:

Shift to Being a Business Owner

First, stop thinking of yourself as a coach practitioner and start thinking of yourself as a business owner. Rather than running a coaching practice, run your business.

I know the whole world of business ownership can feel intimidating. But it can also be hugely empowering.

When you take ownership of your business it will raise your confidence. It puts you in the driver seat of your results.

Stop Selling Coaching

If you’ve been listening to my podcast for a while no doubt you’ve heard me suggest something that at first sounds crazy.

When you talk about coaching and sell people into a coaching program you’re pushing a big rock up a steep hill.

People don’t know that they want coaching. And some people have a negative opinion of coaching or they immediately rule it out for themselves because they think it’s like therapy and expensive.

In their minds, coaching is a nice-to-have for wealthy people instead of something they urgently want right now.

I talk about this in my most popular ever episode called Why is Coaching a Hard Sell?

Yes, you’ve been trained as a coach. Yes, coaching is highly valuable. You and I know it.

But if you’re trying to sell it you’re working very hard to earn very little.

What do I suggest instead?

  • Target a unique viable audience and find out what they want so much they’ll invest in you help to get it.
  • Then, gear your entire business around serving those clients towards that ultimate outcome.
  • Your website is no longer an online brochure about the type of coaching you do but a place your target audience feels at home with a strong conversion process to build trust and a desire to work with you.

Will you still coach your clients? Yes, because coaching is the main skill in your toolbox. But you’re no longer selling coaching – something people don’t readily buy.

And if you create a long-term private program that helps that audience reach their ultimate outcome one milestone at a time, you can charge much higher fees. And that means:

  • You need far fewer clients each year.
  • You’ll do less marketing to find and enroll them.
  • You’ll do deeper work with each client.
  • You’ll never have to try to convince people to buy coaching ever again.

Your target audience will be inspired to enroll because you’ve tailor made a program that helps them overcome specific obstacles while helping them reach their big goal.

They trust you because you’ve bothered to research what they want, what’s in the way and then put a clear pathway together to help them reach what’s been unreachable on their own.

And because they are investing in a whole program up front and it has milestones that get them where they want to go, they are not thinking about the money and calculating value. They are fully focused on the transformation.

And we all know that clients focused on their own transformation make greater leaps.

So, are you ready to make these shifts? I double dog dare you to try it. Get the word “coach” and “coaching” out of your vocabulary, off of your website. You’ll be amazed how things will change for you.

And if you need help to make these shifts in mindset and approach and get everything set up in your business to make enrolling great clients easy for you, check out my VIP Coaching Business Breakthrough program.

In the Next Episode: Coach, Is It Time to Give Yourself a Raise?

Ep 54 – Awaken Your Money Making Mojo

A quick announcement … Have you been stuck on something that’s holding you back in your coaching business? It could be something small but critical, such as:

  • choosing a narrow and viable target audience so you stand out
  • discovering the big problem you help your audience solve
  • crafting your compelling core message
  • branding your company
  • brainstorming an irresistible free offer
  • planning your transition to full time coaching
  • developing or pricing your program
  • or working on a mindset issue that’s been blocking you

These are all perfect topics for a 90 minute Strategy Session with me.

If you’ve been stuck on some aspect of your business, give yourself an early New Years gift of a Strategy Session. In 2020, fees for my sessions increase $200 but you can still get them now for the original price. Learn more and sign up here:

Now to the episode …

This episode is part of my new Money Mastery series in which I’ll be talking about money mindset, charging what you’re worth, profits, pricing and revenue planning.

In the last episode, I talked about gratitude practices and the concept of what goes around comes around. If you haven’t heard that episode it’s a great lead in to this one.

Gratitude primes the pump for attraction. When you appreciate your privilege and all that you already have in your life, you’re waking up your manifestation potential or what I’m calling money mojo.

It really should be wealth mojo because it’s far more than just numbers in your bank account. It’s about flow of all positive energy. But the alliteration in money mojo is more fun.

Also just about every coach I know has some money issues and it can be a key limitation to success. Money mindset challenges are easier to overcome than you might think. For some of my client a quick mindset shift and improved charging practices open the flow of income and profits.

What Is Money Making Mojo?

I consider “money mojo” to be an unshakeable belief in your ability to create the life you want.

Maybe right now you have a fledgling coaching business and what you really want is a steady stream of clients and a robust income from coaching. Maybe enough to transition from your day job to full time coaching.

Do you believe you have the ability to create that for yourself?

You might be thinking …

“Well, Rhonda, how can I have unshakeable belief in my ability

if I’ve never achieved those results in my coaching business so far?”

I feel you. When you want something so much, but as time passes and it doesn’t fully materialize, discouragement sets in. And then belief in self suffers.

It doesn’t help that friends and family are watching you. They might even be skeptical that the money you’ve invested in your coach training and business development are ever going to pay off. A lot of people don’t realize that entrepreneurship is always an initial investment and it takes time to get out of the red.

But what’s most important here is what you tell yourself. How you think of your own abilities.

Everyone struggles with belief in self. Everyone. So if you’ve ever felt like there’s something wrong with you and everyone else has this all figured out, that’s not true.

It’s a HUGE myth we all perpetuate that we are alone in our struggles. Let’s bust that myth once and for all! That’s part of what being willing to be both vulnerable and supportive in community is for.

Your growth opportunity every day begins with bolstering your faith in your abilities. And, as a coach and a fellow human being, it’s also a growth opportunity to help others bolster their faith in themselves. That’s part of what brought you to coaching.

You need to do the work that you ask your clients to do. Shuck those limiting beliefs.

But, contrary to a fear some coaches have, you don’t have to have it all figured out before you coach. Just be actively growing yourself.

Now, imagine for a second, that you are living your life from unshakeable belief in yourself despite not yet having everything you want? What would that be like?

Well, first, you would free up so much energy because you’re not living your life with the gas pedal to the floor and the emergency brake on. Seeing yourself as not capable is like an emergency brake that you forgot to take off when you started.

Releasing that constriction in perception frees up your potential too. And yes, it’s totally okay if it takes a while to fully release those false perceptions. Incremental growth rocks and it’s sustainable.

Also, positive beliefs are like pontoons on a boat. Everything flows more smoothly as you travel.

Stop Casting Spells on Yourself

So how can you awaken your money mojo – or your ability to create what you want in your life?

Begin by monitoring what you think and say.

Do you have a mean streak about yourself?

Do you talk to yourself as if you were lecturing?

Are your thoughts full of self-deprecation and bitterness?

Do you default to boredom, victimhood or sarcasm?

Negative thoughts and spoken words about yourself can cast a spell on you. Give yourself a fighting chance and stop casting those spells.

It’s easy to slip into unconscious beliefs about the way it is – as if your past has forever sullied your future or what’s presently happening will always be so.

I invite you to begin a new habit now where you adjust what you think to yourself and say about yourself to more accurate words.

“I’ve never achieved the results I want in my coaching business.”

becomes

“Some of my goals haven’t manifested yet.”

Feel the difference? The spell stops anchoring you to disappointment through your words.

5 Powerful Questions to Check Why the Coaching Business You Want Hasn’t Manifested Yet

Looking back at my own coaching business journey, I’ve tracked 5 reasons why I hadn’t yet manifested what I wanted at any given point in time:

  1. I let my previous failures mean that I wasn’t smart enough to make this happen.
  2. I hadn’t cleared enough space and time for the thing I was calling in.
  3. I didn’t actually create a full vision for what I want and then put an action strategy plan in place.
  4. My heart wasn’t fully into it as evidenced by my lack of focus and consistent action.
  5. My impatience made me miss the true value of the journey and opportunities available.

I’m much more sanguine about the ebbs and flows of my coaching business now. I know that while I don’t have complete control over my results, I have responsibility for generating my results. It’s actually very freeing to know that.

If your money mojo is flagging take a quick look at each of these areas to see what needs a shift. Ask yourself:

  1. Do I need to bolster my belief in self?
  2. Do I need to secure more time and attention for my goals?
  3. Am I patient and open minded enough to receive what’s coming to me?
  4. Is my vision and strategy complete enough?
  5. Am I taking consistent enough action?

I think you’ll find the key to the shift that wants to happen there.

In the Next Episode: Is What You Love to Coach About Marketable? This is ON AIR Coaching with Alexia Mellor

Ep 53 – Get Prosperity Thinking Working for Your Coaching Business

This is the first episode in the new series called Money Mastery. In this series I’ll dig into pricing strategies, revenue planning and liberally sprinkle in money mindsets and prosperity thinking, which make all the difference in attracting coaching clients who pay well.

After all, success is part mindset, part strategy and part right action.

First for a bit of gratitude …

Prosperous Coach Podcast has just hit 20,000 downloads and that’s because you have been generously passing forward this podcast to your coach friends and colleagues. Thank you!

Every day I hear from another coach how much this podcast has meant to them and I feel so grateful. That fills me with joy.

Speaking of gratitude … are YOU feeling it?

I ask because I’ve seen a direct relationship to gratitude and financial success for coaches. For one thing, gratitude is attractive in the most literal sense of the word.

And it goes both ways. When you’re grateful, you feel better. When you feel better, other people feel better. It’s a beautiful circle.

Attitude and Practice

You’ve heard of an attitude of gratitude.

Gratitude isn’t just an attitude. It’s a practice that goes beyond counting your blessings. Although, naming what you’re grateful for is the centerpiece of prosperity.

Not many people know this, I started my coaching business as a spiritual coach and prosperity building was my focus. No wonder I branded my company Prosperous Coach.

I ended up helping coaches choose a profitable niche and launch their business with confidence because I found myself surrounded by coaches who wanted my help to get their business models set up powerfully.

Well, how did that happen? The usual way. Angels and Surprises.

In my 3rd year of coaching I was on the board of the Denver Coach Federation and the President at that time, Will Craig, was starting a coach training company called Coach Training Alliance.

He invited me to be a trainer and after a year asked me to help him rewrite the curriculum and design a Certified Coach Program.

Talk about gratitude. If not for Will, the opportunity he gave me, and his trust in me I’m not sure I’d still be in business.

Will, if you’re listening, I love you, man. Our partnership has taken me places and brought me in connection with more wonderful people than I ever dreamed possible. I mean who knew?

What’s wonderful is Coach Training Alliance is still going strong 18 years later. They’re still using my curriculum and certification program. And many of the trainers are the original bunch of the best coaches I know.

Do you ever wonder what opportunities might be around the corner for you? What angels — real people — will show up and give you grace?

Anyone you meet could be that person for you. Any opportunity you have could be one that catapults you to a better place. In fact, this happens every day.

So, one powerful gratitude practice is to be grateful for ALL of your connections. Even the ones that don’t feel great.

Here are some other gratitude practices you might not of thought of as gratitude or prosperity building:

Share the Good Stuff

If you get value out of something share it with others. Pass it forward.

I’ve noticed something that worries me in the coaching community. Sometimes coaches get competitive. They are out there only for themselves and their clients. They build their business then put their head down in isolation and strive and strive. They write their blogs, put out their posts but that’s it.

That makes for a lonely business. But it’s also shut down the flow of prosperity.

This is how gratitude ties into integrity.

What Comes Around Goes Around

That can work both ways, you know.

What do you want to have happen in your coaching business? Are you doing for others what you wish people would do for you?

  • If you want people to engage with your social posts, be sure you’re engaging (more than a LIKE) with other people’s posts. Do it purely to help someone and without attachment. I guarantee you that energy comes back to you.
  • If you want people to engage in your groups, be engaged in other people’s groups. If you say you’ll do something, do it.
  • If you want people to show up for appointments they book with you, show up to appointments that you book.
  • If you want excellent testimonials and referrals, write excellent testimonials and recommend others.

What comes around goes around.

Show Gratitude for the Good Stuff

Send a hand written card or heart felt email of thanks to someone who helped you.

Praise people generously, especially online because it flows out to a bigger circle.

Give people a boost. It will give YOUR a boost.

Show Gratitude for the Hard Stuff

Teachers come in many forms. Recognize that something difficult might be a call to open your mind and learn something new.

Looking back in my life I can think of dozens of people and circumstances that felt hard but that woke me up. And that was a real gift to me.

Give People Social Love

One of the best things about social media is the way it can be a force for good. Liking is okay but you’d like more than that on your own posts, wouldn’t you?

Comment. Engage. Share what you know and what’s challenging for you. Both of those things help others immensely. And then you get helped.

See how this works? Prosperity wants to circulate.

When you make gratitude into a way of being every day, prosperity flows to you, through you, around you.

Keep that energy flowing. It’s a positive force. And we need more positive forces in our lives.

In the Next Episode: Awaken Your Money Making Mojo

Ep 51 – 2019 Listeners Choice #1 – Why is Coaching a Hard Sell?

I’m starting out here with an announcement … I’m proud to say that Prosperous Coach Podcast is 1 year old and going strong with over 18,000 downloads thanks to you.

I’m grateful for the continuous stream of enthusiasm I hear from you and how generously you’ve shared my episodes with other coaches.

Keep that up because coaches need this kind of community support.

We’re in this together. Whatever generosity you have towards other coaches comes back to you many fold.

Very soon I have a new series for you. I’ll be digging into pricing, packaging and all the mindset issues that I know coaches have about asking for fees that pay you well. I had them and I see the same limiting beliefs in my clients.

The good news is you can leap over those issues with a bit of coaching. I’ve seen lots of coaches go from stuck and limited to suddenly understanding why it’s so important to charge more than you think you’re worth in order to realize your worth and help clients transform significantly.

More about that and all the MONEY topics very soon.

To celebrate the 1 year anniversary of Prosperous Coach Podcast, I wanted to share the top episodes so far. Listeners’s Choice.

I’m not surprised that this is the clear #1 episode. And it’s so important for all coaches to hear. It’s called Why is Coaching a Hard Sell?

Listen closely. You’re about to have your eyes opened. And it’s in a good way that will help you succeed as a coach.

Click here to find the rest of the Show Notes for Why is Coaching a Hard Sell?

And tune in to another Listeners’ Choice episode for 2019.

Ep 49 – The Only Good Reason to Give Up on Your Coaching Business

Okay so the title of this episode is a bit tongue in cheek. Really, it’s more about — Bad Reasons to Give Up On Your Coaching Business.

The truth is there are several good reasons why a coach might choose to give up on their coaching business but they all fall under one overarching reason … that it’s not a priority.

Timing is Everything

It’s been said that timing is everything. When you’re undertaking something big, timing matters.

I’ve shared in an earlier episode that when a coach is interested in hiring me to help them develop their coaching business from niche to messages to offers and website – all the little and big details – I ask several powerful questions to see if they are ready to do this.

Most of the time people can sense they’re ready and we’re off on the path, dreaming it up together.

Now, I’ve known coaches who dropped their coaching business because …

  • they found out they were pregnant and their priorities changed
  • they had a health crisis and their priorities changed
  • they got a job offer and their priorities changed
  • their partner lost a job and their priorities changed

You get the picture. Priorities changing is the only good reason to give up on your coaching business.

Launching a Coaching Business is Not for Everyone

I’ve helped some coaches realize that entrepreneurship is not for them. It’s truly not for everyone.

The reality is it’s a HUGE endeavor to launch a business and then grow it.

It takes a certain kind of crazy. The kind of crazy that’s about vision, drive, ambition, and risk-taking.

I am definitely crazy. Not only did I launch my business 20 years ago before there was a known pathway to building a successful coaching, but I’ve also remade my business to fit who I am 4 times now.

I love entrepreneurship so much that I love to see other people choose it for themselves. It’s a lifestyle. It’s a work-style preference.

Entrepreneurship may be the only place where you can fully bring all that you are to the table.

You are the script-writer, the executive, the director, and you have the lead role.

To me that’s thrilling. It gets me out of bed in the morning. Not only innovating and pivoting in my own business but also helping my clients develop those essential entrepreneurial skills.

A lot of people don’t realize. You aren’t born an entrepreneur. You transform yourself into one when something is important enough to you.

It’s worth it to figure stuff out piece by piece and day by day.

But no coach has to do that all alone. There’s a village of guides, peers and support systems.

Don’t Give Up on Yourself

So what are the other good reasons for giving up? There aren’t any.

If it’s not for changing priorities, giving up on your coaching business is giving up on yourself.

Don’t let this be you.

I say this with love and compassion. I have been where you are. The absolutely only difference between you and me is time.

  • I’ve spent loads of money on training without results.
  • I’ve been confused and discouraged.
  • I have been fired by a few clients.
  • I’ve flubbed Discovery Sessions.
  • I’ve had failure launches.
  • I’ve had lean years.

I even thought about giving up a few times. But I did not.

Success doesn’t come without a few “failures”.

Because I stuck with this:

  • I’ve had many windfall years and exceeded my lawyer husband’s income.
  • I increasingly have attracted more ideal clients for me.
  • I’ve done all the fancy pants events and been the big name.
  • I’ve morphed my business to fit my needs and passions.

(You couldn’t pay me to work for someone else.)

Through all of it I’ve bumbled around like a newbie surfer falling off the board more times than I could count. And it’s still an absolute blast.

Coaches, don’t give up on yourself. Don’t give up on your business. Don’t give up on your future clients who are waiting out there for you.

If you want to give up because you’re thinking that you aren’t good enough or don’t know enough, realize that you can always grow. And reach out for support.

If you’ve tried and failed a couple of times, be patient for your successes. They are coming. Nurture them.

Some tough love … if you’re not willing to grow into your business, to develop from the ground up and have the patience to allow it to blossom, then I’d say entrepreneurship is not for you.

Success is not often what we think it is.

  • It’s not being THE best coach.
  • It’s not making the most money.
  • It’s not a long list of credentials.

Real success is when you fully believe in yourself and do what needs to be done until you find the sweet spot.

It is simply that you want it so much you WILL make it happen.

That’s why I often sign off my podcast with “Stay inspired and make things happen.” That’s what the proud owner of a coaching business does.

In the Next Episode: How to Get Authentic and Useful Testimonials from Coaching Clients