Okay so the title of this episode is a bit tongue in cheek. Really, it’s more about — Bad Reasons to Give Up On Your Coaching Business.
The truth is there are several good reasons why a coach might choose to give up on their coaching business but they all fall under one overarching reason … that it’s not a priority.
Timing is Everything
said that timing is everything. When you’re undertaking something big, timing
I’ve shared in an earlier episode that when a coach is interested in hiring me to help them develop their coaching business from niche to messages to offers and website – all the little and big details – I ask several powerful questions to see if they are ready to do this.
Most of the
time people can sense they’re ready and we’re off on the path, dreaming it up
Now, I’ve known
coaches who dropped their coaching business because …
- they found out they were pregnant and their
- they had a health crisis and their priorities
- they got a job offer and their priorities
- their partner lost a job and their priorities
You get the picture. Priorities changing is the only good reason to give up on your coaching business.
Launching a Coaching Business is Not for Everyone
some coaches realize that entrepreneurship is not for them. It’s truly not for
is it’s a HUGE endeavor to launch a business and then grow it.
It takes a
certain kind of crazy. The kind of crazy that’s about vision, drive, ambition, and
I am definitely
crazy. Not only did I launch my business 20 years ago before there was a known
pathway to building a successful coaching, but I’ve also remade my business to
fit who I am 4 times now.
entrepreneurship so much that I love to see other people choose it for
themselves. It’s a lifestyle. It’s a work-style preference.
may be the only place where you can fully bring all that you are to the table.
You are the
script-writer, the executive, the director, and you have the lead role.
To me that’s
thrilling. It gets me out of bed in the morning. Not only innovating and
pivoting in my own business but also helping my clients develop those essential
A lot of
people don’t realize. You aren’t born an entrepreneur. You transform yourself into
one when something is important enough to you.
it to figure stuff out piece by piece and day by day.
But no coach
has to do that all alone. There’s a village of guides, peers and support
Don’t Give Up on Yourself
So what are
the other good reasons for giving up? There aren’t any.
If it’s not
for changing priorities, giving up on your coaching business is giving up on
this be you.
I say this
with love and compassion. I have been where you are. The absolutely only difference
between you and me is time.
- I’ve spent loads of money on training without
- I’ve been confused and discouraged.
- I have been fired by a few clients.
- I’ve flubbed Discovery Sessions.
- I’ve had failure launches.
- I’ve had lean years.
thought about giving up a few times. But I did not.
doesn’t come without a few “failures”.
stuck with this:
- I’ve had many windfall years and exceeded my
lawyer husband’s income.
- I increasingly have attracted more ideal
clients for me.
- I’ve done all the fancy pants events and been
the big name.
- I’ve morphed my business to fit my needs and
couldn’t pay me to work for someone else.)
of it I’ve bumbled around like a newbie surfer falling off the board more times
than I could count. And it’s still an absolute blast.
don’t give up on yourself. Don’t give up on your business. Don’t give up on
your future clients who are waiting out there for you.
If you want
to give up because you’re thinking that you aren’t good enough or don’t know
enough, realize that you can always grow. And reach out for support.
tried and failed a couple of times, be patient for your successes. They are
coming. Nurture them.
love … if you’re not willing to grow into your business, to develop from the
ground up and have the patience to allow it to blossom, then I’d say
entrepreneurship is not for you.
not often what we think it is.
- It’s not being THE best coach.
- It’s not making the most money.
- It’s not a long list of credentials.
is when you fully believe in yourself and do what needs to be done until you
find the sweet spot.
It is simply
that you want it so much you WILL make it happen.
That’s why I often sign off my podcast with “Stay inspired and make things happen.” That’s what the proud owner of a coaching business does.
In the Next Episode: How to Get Authentic and Useful Testimonials from Coaching Clients