Ep 116 – Why Losing Potential Coaching Clients Is a Gift

This episode is inspired by the wisdom of hindsight. Don’t we all love hindsight!

As a highly experienced coach, I can say without hesitation that not every coach will be the best client for me. And not every client will be the best client for you either.

In fact, some clients could end up being difficult to work with. Episode #98 was about this. In that case you and the client may suffer each time you have a session. And that’s sad because here you are intending to do good yet harm could be done.

I assure you, it’s not because there’s anything wrong with that client or that there’s anything wrong with you. It comes down to how well the client aligns with you and you align with the client.

Differences in Pace, Style and Values

When communication style, pace and guiding values align there’s a harmonious coaching relationship.

Let’s take pace. Have you ever had a client who talks so fast you can’t understand them? Or maybe it’s you who is the fast talker and your client is struggling to keep up with you. Pace in speech and processing is very personal.

There can be differences about the way our minds work. Differences in learning style, in work style too. Some client’s will have very different values than you and that could be challenging.

It’s true that part of our job as coaches is to learn our client’s ways and meet them with respect and agility in our approach. Sometimes that’s just not possible.

One of the preferences that I have with my clients is that we value each other as human beings. I’ve had clients where I felt like their slave. Obviously, that didn’t last.

But I’ve also had clients who are warm and connective, which brings us both so much joy. Now I ask for this kind of connection when I begin a client relationship. I don’t just want to help a coach build their coaching business from the ground up. I want us to enjoy the journey and each other.

5 Ways Fit Helps You and Your Coaching Clients

Fit between a client and coach makes the difference in whether:

  1. You end a session drained or energized
  2. Your coaching lands with the person
  3. The client makes real measurable progress
  4. You receive testimonials and referrals
  5. The client comes back for more

If you’re just getting started as a coach, there’s a strong desire to enroll anyone! You may be feeling “I’ll take anyone!” After all, at first client flow can be a slow trickle. I remember that. And I totally get that need to experience yourself coaching and earning as fast as you can.

As you gain experience though you might find yourself turning down a potential client before you’ve ever coached them. I have many times. I know that might seem hard to imagine.

Can You Fire a Coaching Client?

You may even need to end a coaching relationship at some point in time. I’ve had to let clients go. Each time, I’ve reflected and realized that there were warning signs that the fit wasn’t right when I met them in a Discovery Call.

Having a Discovery Call not a sample coaching session is a highly effective way to assess fit because you can ask questions to understand pace, style and values

It’s worth it to build up your intuition and pay attention to what’s important to you in the co-creative relationship.

Nearly every time I’ve let a potential client or existing client go, they have felt the lack of fit too on reflection. I take my part of the responsibility and emphasize that I’m not a good fit for them rather than the other way around.

But there have been a couple of times where a potential client insisted I work with them even though I knew for certain we weren’t a good fit. I’ve had to kindly say to them that for the sake of my integrity I know that it’s not right for me to work with them. Where possible I’ve referred those individuals to someone else. And I’ve found they are grateful that I spoke up.

Ideal Clients for Every Coach

Back in 2006 when I launched Prosperous Coach and became known as the Coaching Niche Strategist I had a vision for the field of coaching that every coach would become highly specialized, not only in their unique audience and niche but also in the parameters of the work they do with a client.

The idea is that all coaches become excellent referral partners for each other. So instead of taking on a client that is not a fit for you or your niche, you’ll refer them to a coach who has that specialty and style. I still hold this vision.

Wouldn’t it be wonderful if instead of tens of thousands of coaches all in the same few niches you would stand out and quickly become known for your narrow specialty? You’d become a subject matter expert.

I’ll talk about finding the niche within your niche in an episode soon. Have you ever thought that someone else could be a better coach for a client?

There’s a maturity in that mindset. And there’s a bonus too. Because you’ll stop suffering if a potential client does not hire you. You’ll find peace in the idea that it’s simply about fit. And that will allow you to attract clients who are ideal for you.

Ep 115 – How to Market Your Coaching Business Just Like You Coach

Today I want to change your perception of marketing.

When you think of marketing, do you cringe? Have you been thinking things like this?

  • Marketing will feel sleazy no matter how I do it. I hate the idea of it!
  • I have to become good at selling myself.
  • Marketing, selling and advertising are all the same thing.
  • I don’t know how to market.

I thought those things too. And I think our response to high-pressure marketing tactics is what formed those beliefs. The sad thing is some of those tactics work and then you feel ashamed of having fallen for it.

I’ve surveyed coaches on their thoughts about marketing over decades and the urban myths about marketing remain much the same.

Most coaches think of it as a necessary evil.

Here’s what I think … if you believe you have to sell your soul to market you’ll never market effectively. But marketing is critical to attract clients. Without it, your business will be the best-kept secret.

There’s this assumption that once you finish coach training and throw up a coaching website the clients will come rolling in.

The reality is that coaches, as with most other businesses, have to create their marketplace from scratch. That’s another of a multitude of reasons that targeting a unique audience and having a stand out niche is so helpful.

I had that same assumption when I started and was disabused of that pretty quickly. That’s why I say don’t sell coaching. It’s a steep upward climb to success if you have to convince prospects they want coaching before you can enroll them. For more on that, experience episode #7.

And by the way, I’m honored by all the new coaches who are finding my podcast. Consider going back to episode 1 and listening chronologically. It will be a helpful and eye opening experience for you. Find that by scrolling to the beginning of my podcast in an app or go to prosperouscoach.com/1.

Before you despair, creating your own marketplace is a powerful, graceful and loving action if you let it be.

If you market consciously and authentically you will not have to advertise, sell yourself or your soul.

I know it’s true because I live it every day.

Marketing can be much like coaching. This is how that works …

  • First raise curiosity about your target audience. What makes your audience tick? Who are they inside?
  • Ask them powerful questions. What do they really want (not need)? What is a big problem that’s keeping them from getting what they want?
  • Listen to their words as they describe what’s most important to them.
  • Engage your intuition.
  • Discover the top values that drive them.
  • Help them see their future the way they want it to look.

Is that what you do when you coach a client?

That is what conscious, authentic marketing looks, sounds and feels like.

  • It’s connecting, NOT performing.
  • It’s compassionate and understanding not pushy and manipulative.
  • It’s powerful because it feels relevant to your audience.

When you coach clients you know your intentions are positive, right?

Apply that to marketing. Be real. Come from love not attachment or manipulation. And don’t forget to speak to what’s most important to your audience using their words.

When I see coaches plug coaching I cringe. When social posts, blogs, podcast episodes or videos push the idea of coaching without so much of a consideration to WHO might be listening, I remember when I use to do that and failed miserably at attracting clients.

That’s going to feel sleazy if you market that way.

So save yourself making your own skin crawl.

You don’t have to sell people on your services. Let them come to their own conclusions by building a community for your audience with your marketing.

When I work with my VIP clients, I always encourage them to pick an audience they can directly relate to. A tribe of people they understand – either because they’ve been where they are or they still are where they are.

It’s relevance that attracts people to you. They connect because you show that you understand them through your messages, Signature Program – every word on your website and every word you put out to them.

Yes, some marketing is more aggressive than we appreciate, but your marketing doesn’t need to be aggressive to be effective. Your goal is to attract your ideal clients, not everyone. That’s for another episode.

For now, start making these mindset shifts.

  1. Turn on your curiosity and understanding for your audience. Turn off performance mode.
  2. Shift away from loathing marketing to loving it because you connect with your audience authentically.
  3. Shift away from thinking you should sell people on the idea of coaching. That convincing will feel awful.
  4. Shift away from believing you have to sell yourself. If you are real, genuine, authentic, vulnerable and also own what you know – you will attract ideal clients.
  5. Shift away from giving free coaching sessions to enroll clients. There’s a better way.

Ep 114 – 10 Things That Help You Become a Coach in High Demand

One of my VIP clients was researching other coaches in her niche last week. She came away from that shocked and concerned.

So many of the sites felt like ghost towns. A lack of current content or pages out of date seemed to signify the sites were abandoned.

Besides this one, three distinct fears crop up fast from researching other coach’s websites:

  • Is the coaching field too saturated?
  • Can I compete with this?
  • Should I even try to make it in coaching?

First, I assure you the coaching field is not too saturated, especially if you do things to stand out in the crowd, which you’ll hear me reinforce a lot.

And should you even try? Only you can answer that. You know your mind and heart. If this truly important to you, you’ll go after it with singular focus and true grit.

It may be hard to accept this. A lot of coaches do not make it — mostly because they lack determination.

Building and sustaining a business is no small feat. So many coaches will spend all the time and money to learn coaching skills then do all the tasks to launch but let the whole thing go before they even cross the threshold. Or, they give it 6 months then give up.

Looking back I’m amazed that I stayed the course considering my many mistakes and some slow years. I’m stubborn that way. Stick-to-it-iveness pays off.

So yeah, there’s tremendous attrition. And that’s true for all startups, not just coaching startups.

I encourage YOU to think of this attrition dispassionately. What really matters is YOUR courage of conviction. Don’t give up. Every problem has a solution.

Find your way and enjoy the journey because few things in life will teach you so many meaningful life changing things as growing your business.

What most coaches ultimately want is to become a coach in high demand. That golden place where clients find YOU and they are ready to enroll. It’s something you absolutely can achieve if you give it a chance.

I ’ve narrowed it down to 10 things all coaches need to become a coach in high demand:

Specialize on an Audience with a Specific Big Problem and Goal

The viability of your audience and niche is the cornerstone of your stability as a coach. If you stand out in the crowd and become well known by a unique and viable audience, you set yourself up for success. The more broad your audience or light your niche, the less likely you’ll gain traction.

Implement a Strong Content Strategy

Standing out matters here too. If your blogs, episodes, videos and social posts seem to be just like every other coach’s, those efforts won’t pay off. Content is still King and Queen!

Grow Unstoppable Determination

This is about character. Will you apply discipline? Will you believe in yourself and this calling even when there’s no proof you’ll make it?

Take Daily High Payoff Actions

A high payoff action makes you squirm. Coaches who make it will do the hard things until they are no longer hard to do and then they’ll find other challenges.

Have Patience

The first eighteen months after launch is a critical time. Because it’s during that time you’re most likely to give up. Patience is absolutely required. Without it, you’ll live in disappointment and give up before you’ve gotten started.

Value Your Time Highly

Act as if you are already in high demand. Choose wisely where you put your time and energy. Control your calendar and pinpoint your efforts. Set up and hold boundaries. Be a professional.

Charge High Prices

Graduate from student mode quickly. Stop charging by the session or month and develop a Signature Program. Charge fees that will allow you to work with few clients each year.

Develop a Platform

A platform is a stage that allows you to reach people. I was asked to train at Coach Training Alliance and to re-write their curriculum. This put me in front of hundreds of coaches that wanted my help to build their business. As you network to reach your specific target audience, because you’ve specialized an organization or center of influence might notice you and help your star rise.

Help Your Client Achieve Critical Results

If your clients are satisfied you’re worth the investment, you’ll enroll more but only if you’re charging well for your services. Professionalism and a sense of authority are strong attractors.

Ask for and Reward Referrals

I used to think any happy client would refer. But people are busy. You have to incentivize referrals. For example, when one of my VIP clients refers someone who enrolls in my 5-month VIP Coaching Business Breakthrough program I reward them with 2 free sessions to use anytime. It’s a strong incentive.

Ep 113 – Is it Okay to Coach Without Permission?

Recently, I heard a group of new coaches discussing the challenges of coaching someone who is un-coachable.

As one coach continued to describe the situation it came out that this was a conversation between friends not a coaching session. They hadn’t talked in years. The friend was having a rough time and the coach, wanting to help, tried to coach her.

Hearing that, took me back to an unpleasant memory from early in my years as a coach when I tried to coach a friend and it ended our friendship. At the time, I thought my friend wasn’t coachable either.

As a new coach, I was so eager to use my newly trained coaching skills that I attempted to coach nearly every one if I thought they needed it.

And that’s the big mistake — believing that people NEED coaching. No one NEEDS coaching. It’s not on Maslow’s hierarchy of needs.

Now, I’m very careful to never step into the coaching role unless I’m directly asked to. And I’ve realized the arrogance behind the idea of thinking that people need me to coach them.

Coaching is a co-creative relationship. For it to be ethical, both the coach and the coachee must intentionally step into the container as equals. If the coachee isn’t a willing partner, coaching won’t happen.

That’s why someone might seem un-coachable.

Coaching is a professional relationship where the client invests in themselves. The most effective scenario is they hire you to coach them.

So, you might wondering now, aren’t there any circumstances where you can coach individuals who don’t ask to be coached? For me, the answer is no because I know the damage it can do.

Think about it …

If you had a therapist friend, would you like it if they were using their skills on you without your permission? Would you like it if your clergy friend tried to preach to or counsel you without permission?

Not only would it be annoying, it would likely damage your relationship.

So you have this fantastic new skill set. You’ve learned how to listen deeply. You know how to ask open ended questions. Aren’t those skills useable in so many settings?

Yes they are. But it’s not listening and asking questions that create the breach. It’s the energy and mindset you have if you automatically step into the coaching role when it’s not mutual.

The next time you catch yourself thinking that someone needs coaching, check yourself. Don’t coach. If a friend comes to you in pain, listen, hold them in love.

If they ask directly for your help, don’t step into the coaching role. Ask them how you can help.

See the difference?

Ep 112 – Fall Back in Love with Your Coaching Business

This episode is a surprise package. It was to me and hopefully it will be to you too.

The longer I’m in business for myself — and it’s been a couple of decades now — the more I realize that once you have the strategy in place, success at your coaching business is largely an inner game.

And that’s mostly true about all aspects of life.

In a few minutes I’m going to share something radical that could help you to fall bacj in love with your coaching business and your life. But first let me take you back 14 years to an inspiring moment in time.

In 2006, when I first launched Prosperous Coach, it was a membership program with a year’s worth of curriculum for new coaches. One of my members made a huge impression on me. And I realized that while I was teaching other coaches how to launch, one of my Prosperous Coach members became my teacher.

This isn’t unusual in coaching by the way. Our clients have a lot to teach us.

This woman, I’ll call her Reena, was incredible! Smart, funny and wise. She was warm and encouraging to everyone. She accepted everyone as they were and filled the Prosperous Coach community with love.

She also had amazing successes early on that were so inspiring and possibly a bit intimidating to other coaches. Clients were flocking to Reena. She was getting $10,000 coaching contracts.

And before you start imagining a statuesque woman in an expensive suit … Reena was, I think, 5 feet tall, boyish, wore no makeup and could care less about clothes. She was not memorable by her looks but by her presence.

She’d always say that Prosperous Coach made her prosperous. She was a walking billboard for me. And it made me blush because ultimately I knew that I deserved little credit for her coaching business success.

I say this not to be self-deprecating but because over time we became long distance friends. Beyond her graduating from my program she’d touch in from time to time saying how much I and Prosperous Coach meant to her.

And, I learned that she had many businesses before her coaching business, ranging from farms to corporate think tanks and other diverse things — each one of them wildly successful.

She’d start a business, bring in a team, nurture that team with love, respect and encouragement then turn over responsibility and move on to her next adventure. She was a consummate coach helping other people’s stars rise. And she was beloved among her colleagues.

She never talked about money but I knew she was wealthy in every respect of the word. And she was the most FREE person I’d ever met.

She shared stories about enrolling a new coaching client while sitting next to someone on an airplane. Those clients would champion her, promoting her far and wide. She never marketed ever.

Companies scrambled to hire her for keynote speaking gigs and she wasn’t even trying for that.

Years into our friendship I asked Reena how she made so much happen so effortlessly and she told me a harrowing and deeply personal story, which is why I’m not sharing her real name. She was abducted at the side of a road, dragged into a forest, beat and abused and left for dead.

She survived by crawling 15 miles out of the forest. And she started a new life unafraid and accepting life the way it came to her.

She didn’t tell me this story as a victim. She told it as the moment of her life transformation. And what I learned from her is this …

I make my success by the way I think, by how well I accept myself, my circumstances and other people.

So … if you’re out there listening … thank you for being my teacher, “Reena”!

Flash forward 14 years. Here we are. All of us are soaking in fear or worse with Covid in our midst for nearly a year now.

The Revolutionary Concept of Radical Self Approval

Sooooo … I had a rough week. And my deadline to create this week’s podcast episode loomed over me. I found myself without words. A rare thing!

Yeah, there are some hard things going on in my life and a bit of depression pulled me down. I found myself spinning stories about myself and my future.

The mean woman inside me took over for a bit. I felt listless and rudderless.

Then, literally the sun came out. And I thought about Reena, that champion of mine from early days in Prosperous Coach. And it helped me remember a watch phrase … Radical Self Approval.

Do you know about Radical Self Approval? For me this concept REVOLUTIONARY!

I wish someone had taught me about this when I was in high school or when I was a young adult trying to make my way without making such a mess of things. I wish I’d known it when I started my coaching business.

I want you to have this to help you starting YOUR coaching business. Radical Self Approval is just what it sounds like. It comes from a term “Radical Acceptance” coined by Marsha Linehan, who created a form of talk therapy to deal with difficult emotions while changing thinking patterns.

Everyone needs that, right?

I have a little handwritten sign at my desk with the words Radical Self Approval. It’s taught me that it’s okay to “play all the keys of the keyboard”. Feel all the feels and also, at the same time, to accept what is and move forward with joy.

It’s about becoming non-judgmental about yourself, your world and your circumstances. 

Human beings spend too much of their time beating themselves up.

In the last 15 minutes what have you been beating yourself up about?

It could be the thing you just said to a client. The way you feel about yourself, your coaching abilities. The way you feel about your clients. Or the way you feel about the money you’re making or not making. Or maybe it’s judgment about what you could be doing to build your business but are not doing.

I get it, my friend. Every one struggles with these feelings. With beating themselves up. 

But we know this … beating someone up is not a way to get then to do more and be more with excellence. 

It’s self acceptance and being in love with yourself, your circumstances even if they are hard that will encourage you to greatness.

Try it out. Replace your mean voice with Radical Self Approval and see what happens next. 

Ep 109 – Are You Casting a Spell Against Your Coaching Business?

In episode 106 I talked about practices I use to help me manifest more ideal coaching clients and income.

In this episode, let’s talk about the other side of that – how coaches cast a spell of failure on themselves.

A couple of caveats first …

  • I believe that I can change my mind. I can change my beliefs. I can change the way I respond to things. It may take time and it’s doable with awareness.
  • I believe that success requires more than positive thinking. Positive thinking lightens the way. It helps me put the focus on what’s working and gratitude. Strategic action joins with positive thinking to help me attract what I want.

So with that in mind … imagine that money and success are simply a flow of energy. Visualize them as a river. A river wants to flow, right? And it will find the way of least resistance to keep flowing.

What can you do to encourage the flow of money and success towards you?

Consider listening to episode 104 and whole series on Money Mastery at prosperouscoach.com/money

What are you thinking, saying or doing that discourages that flow?

I can tell you how I used to discourage the flow of positive results in my coaching business. It came down to spending more time in fear and worry than in believing in myself and taking strategic action.

  • I saw other people’s successes as a threat to my own.
  • I didn’t own my value shown by how I didn’t highly value my time. (I’m talking about fees here)
  • I feared success and kept myself small in my actions.
  • I paid more attention to my failures than my successes.

Sound familiar?

Scarcity thinking is normal for most human beings. Our culture teaches us to long for what we don’t have rather than receive and enjoy what we do. That builds a muscle for wanting instead of building a muscle for receiving and enjoying.

You can build a stronger muscle for receiving and gratitude. And by doing that you attract more of what you want that what you don’t want.

Back to the energy metaphor, fear and worry about what you DON’T WANT to happen is like putting an obstacle right in the middle of that positive energy flow so that it simply goes around you. Picture a beaver dam in a river.

Here’s another way to illustrate this. Have you ever spent time with someone who is continuously self-deprecating or negative? How does it make you feel? Even if you love the person it becomes less and less good for you to be around them. Eventually you will find excuses not to connect.

Continuously is the watchword here. Everyone deserves the opportunity for an occasional rant.

Everyone deserves to share real feelings with people they care about. Ideally, feeling those feelings and sharing them creates forward movement. It’s catharsis rather than habit.

In the past I cast a spell on myself by thinking negative thoughts over and over. Thoughts like:

  • “Nothing is working.”
  • “It takes a long time to be successful.”
  • “No one wants my services.”
  • “No one will pay my fees.”
  • “I’m discouraged. I’m disappointed.”

That breeds disappointment which quickly becomes toxic.

Just saying these things out loud to you I feel the negative impact of them. So banish the thoughts! These are not my thought habits now.

The easiest way to replace thought patterns is to notice what you’re saying to yourself. Catch yourself in the thinking and reframe.

Ask people close to you to gently catch you in that thinking too. A gentle reminder to reframe is all you need to build the muscle for receiving and gratitude.

Prospects can feel your energy. They can feel what you’re putting out there. They may not consciously know what you’re saying to yourself but the scarcity is there as an energy and repels them.

Consider jotting down the ways you have been casting a negative spell on yourself. Writing those things down helps you put yourself on notice.

Also write down a reframe. Play with the reframe until there’s no hint of negative spell casting in it. You can do this!

Many Blessings to You!

Ep 107 – 7 Tips to Keep Coaching Clients Happy and Coming Back

Before we dive in, I’ve got a FREE gift for you because it’s been a hard year and you deserve this …

Have you been wondering why your coaching business hasn’t taken off the way you hoped?

There could be one or several things that need adjustment. Most likely it comes down to the wrong strategy or a lack of strategy.

My free gift to you is a downloadable assessment called Coaching Business Checkup. It will reveal any holes in your strategy so you can do everything more effectively and earn more in your business.

Now let’s dig into today’s Listener’s Choice episode …

There’s plenty of information out there in training programs about how to coach. And there’s lots of attention out there on how to market and enroll clients plus the various tactics to earn well as a coach.

But there’s little communicated to coaches about exactly how to serve your coaching clients well so they love the experience, come back for more and refer others to you.

Client service goes beyond coaching skills but does stem from the way you market and engage your target audience from the get go.

Your coaching client’s satisfaction in you and your program begins before they hire you and continues after they finish with you.

If you’re following the guidelines I’ve given to you in episodes 62 through 77 in this Coaching Business Checkup series, then you’ll be strategically setting everything up for your coaching business in a way that guarantees satisfaction for ideal clients.

And if you put in place specific things to ensure that people you attract are ideal for you, it will increase your clients’ satisfaction.

Client service is another strategy point for creating a successful coaching business. And that’s why this is part of, and the LAST episode of, my Coaching Business Checkup series.

Do you ever feel nervous with your clients and have performance anxiety during sessions? If you’re a new coach, that’s totally normal. And you want to apply awareness to be sure it’s a feeling that diminishes with each client.

In my early days, I was so anxious about delivering value that I lost my personal power by inflating my role. And I ended up feeling drained instead of energized by sessions.

Over the years I’ve given this challenge my daily awareness and made a lot of shifts.

Happily, there are things you can do that both create value while also setting strong boundaries, which protect you and your clients. I’m about to share 7 main ways you can up your game in providing value.

This will keep your clients happy and coming back for more coaching with you.

#1 Cultivate Happy Coaching Clients Before During and After

Happy clients start by being happy prospects. Ideally before they hire you, they already have a strong sense of your integrity, personality and exactly how you can help them. That’s why a content strategy is so important.

A successful business is the sum of many strategic things that work in concert.

If your social media, blogs, podcasts, videos, website – everything – comes from being fully informed about what’s important to your audience they can feel that. And it feels good!

A while back a member in my Facebook group — Prosperous Coach Club — posted:

 “Just found your podcast. Wow! Get out of my head, Rhonda Hess! I needed this so badly. Thank you.”

So glad that I hit the mark, Angela!

If your audience feels seen, heard and understood by you, they’ll follow you and share your content with others in your audience. And then ideal prospects become curious about what you.

Also, after they’ve finished your program, stay in touch with past clients. Follow them on social media. Share a bit of social love. And check in with a short email to from time to time.

#2 Provide Structure and Boundaries to Coaching Clients

In a desire to be ALL things to your clients do you forget to set boundaries and provide structure?

A sense of structure and boundaries help people feel safe.

  1. Provide clear terms and agreements in your intake packet.
  2. Ask clients to respect you with policies about showing up for sessions and on time payments
  3. In the first session explain the phases and flow of your work together (this is easy if you’ve created a Signature Program rather than just selling coaching packages)
  4. Provide and then ask them to send you a Session Prep 1 -2 days before each session
  5. Send them a Session Recap that lists agreed upon next steps and notes
  6. Set clear expectations about your availability and how/when they can contact you
  7. Hold time boundaries in sessions.

#3 Create and Track a Set of Goals

This may be obvious but it wasn’t to me with my first clients.

  1. Within the first 2 sessions set specific milestones you’ll help them achieve
  2. Get clear on top challenges, goals and who they want to transform into
  3. How will you help them perceive that they’ve made progress?
  4. Set a tickler in your calendar to check in on their goals/milestones and progress

#4 Gather and Give Feedback

Feedback is under-rated and so valuable for any transformational process.

1. Ask for feedback

  • At the end of every session, ask about their takeaways. Write those down in the Session Recap.
  • Make sure that your Session Prep form asks for feedback. Acknowledge what they say.
  • If you’re not getting enough feedback, directly ask for it half way through your program.

2. Give feedback

  • Let them know how they’re doing. Be kind but also real. Encourage more if progress is slow.
  • Ask for referrals mid-way through your program and at the end.
  • Ask for a testimonial. Give them guidelines and make the testimonial process easy.

#5 Model Integrity

One of the beautiful things about coaching is that sometimes we attract clients that teach us while we’re supporting them. Mostly this is seamless and organic. But it can sometimes be painful because you realize that you need to work on the same issues your client does.

If that’s the case, be real. Show your vulnerability while also modeling how you face your challenges.

  • Walk you talk, not just in session but in every public way you show up
  • Be responsive to your clients with timely replies
  • Provide a personal touch but don’t go overboard
  • Own your mistakes and biases
  • Hold confidences

#6 Help Your Coaching Clients Stand Fully In Their Power

The absolute best way to empower your clients is to monitor how well you are standing in your own power.

Some years ago I wrote a popular blog post on this called 5 Ways to Right Size Yourself to Empower Your Coaching Clients.

As a coach, it’s critical that you learn how to be right sized in your power for a healthy coaching relationship.

By right sized I mean holding the right amount of responsibility in the co-creative relationship while also asking your client to do this same. Ideally, you and your client have the same amount of power in the relationship.

These are the usual ways coaches disempower clients. It may surprise you.

  • charging too little
  • allowing late payments
  • allowing clients to slide away from doing their work
  • over-delivering
  • failing to hold time boundaries and other boundaries

It takes practice. You can do it if you pay attention to what’s happening within you when you interact with your clients.

  • Hold your clients accountable for what they agree to do
  • Challenge them to do and be more. They will thank you for it.
  • Show you care without being overly responsible or invasive

#7 Share Your Humanity

When I first started as a coach I thought I had to be a pillar of perfection with clients. I found out the hard way that this turns out badly.

When people put you on a pedestal they project all sorts of crap upon you and the relationship goes into shadow.

So instead:

  • Be a real person. Let clients see who you are. But don’t make it too much about you.
  • Be interested in you’re client’s uniqueness and how they differ from you. Hold up a positive mirror for them to admire themselves.
  • Give the personal touch without going overboard
  • Accept that life throws everyone curve balls from time to time

Now, how can you up your game for customer satisfaction?

Ep 106 – Can You Manifest Coaching Business Success with Your Mind?

I’m going to share something deeply personal in this episode, which is super short. This is part of my Money Master series.

When I launched Prosperous Coach in 2006, I was a new student of prosperity. At that time I called myself a spiritual coach and the basis of my work with other coaches was about the power of prosperity thinking combined with strategic actions.

I created a membership program with 22 weeks of study called The Coaches Power Path.

I stumbled upon a book that made a big impression on me called True Prosperity by Yehuda Berg. The concepts in the book are based on the Kabbalah – the word literally means receive.

His idea is that fear of success is inverted ego.

Fear is not a wall keeping you from what you want but rather fear arises to pinpoint what you need to focus on.

Fast forward many years … now I have a few practices for my business that I believe help me focus on what I want and to detach from outcome. They reduce stress and worry while setting strong intentions.

Am I a master at these practices? No. I’m still a student of prosperity continually working on removing mental blocks about my own success. It’s good work that takes time.

And … this is important … I’m not a believer that it’s wise to sit on a cushion all day and think prosperity into existence.

My idea is that I EARN fulfillment

through both strategic actions and beliefs.

To assist the process I’ve devised a few rituals. Carl Jung said something like … rituals are how the conscious mind communicates with the unconscious mind.

So at the risk of you thinking I’m a kook, I’ll now share 4 things I do ritualistically:

1. When I receive a notification that someone has subscribed to my podcast, I greet the person in my mind and send wishes that they:

  • get great value from listening to my podcast
  • are inspired to share my podcast with other coaches
  • rate and review my podcast positively, and
  • invest in my services IF we are an ideal fit.

I end by saying “For the highest good of all and the free will of all.”

2. When someone applies to work with me I pause to acknowledge their courage for reaching out. I read what they’ve shared and respond quickly and personally. I send energy with my response that they only enroll if we are an ideal fit. I’ve created a thoughtful list of what makes a client ideal for me.

3. When money arrives – whether in my bank account, a notice of fee payment in PayPal or an actual check – I pause and feel gratitude. I receive it.

4. When I pay bills – even if it’s a notice of an automatic payment – I feel grateful for the privilege of that service.

There are some days when I don’t feel like taking the time for these rituals. But I do them anyway. Because consistency is the power behind the practice. I’ve noticed a stark difference between the periods of time when I’ve let the practices slip or done them habitually. There’s an overall decrease of stress and financial worry and a dramatic increase of ideal client and income flow.

Now, what practice or set of rituals could you put in place that will help you manifest your coaching business success?