Ep 109 – Are You Casting a Spell Against Your Coaching Business?

In episode 106 I talked about practices I use to help me manifest more ideal coaching clients and income.

In this episode, let’s talk about the other side of that – how coaches cast a spell of failure on themselves.

A couple of caveats first …

  • I believe that I can change my mind. I can change my beliefs. I can change the way I respond to things. It may take time and it’s doable with awareness.
  • I believe that success requires more than positive thinking. Positive thinking lightens the way. It helps me put the focus on what’s working and gratitude. Strategic action joins with positive thinking to help me attract what I want.

So with that in mind … imagine that money and success are simply a flow of energy. Visualize them as a river. A river wants to flow, right? And it will find the way of least resistance to keep flowing.

What can you do to encourage the flow of money and success towards you?

Consider listening to episode 104 and whole series on Money Mastery at prosperouscoach.com/money

What are you thinking, saying or doing that discourages that flow?

I can tell you how I used to discourage the flow of positive results in my coaching business. It came down to spending more time in fear and worry than in believing in myself and taking strategic action.

  • I saw other people’s successes as a threat to my own.
  • I didn’t own my value shown by how I didn’t highly value my time. (I’m talking about fees here)
  • I feared success and kept myself small in my actions.
  • I paid more attention to my failures than my successes.

Sound familiar?

Scarcity thinking is normal for most human beings. Our culture teaches us to long for what we don’t have rather than receive and enjoy what we do. That builds a muscle for wanting instead of building a muscle for receiving and enjoying.

You can build a stronger muscle for receiving and gratitude. And by doing that you attract more of what you want that what you don’t want.

Back to the energy metaphor, fear and worry about what you DON’T WANT to happen is like putting an obstacle right in the middle of that positive energy flow so that it simply goes around you. Picture a beaver dam in a river.

Here’s another way to illustrate this. Have you ever spent time with someone who is continuously self-deprecating or negative? How does it make you feel? Even if you love the person it becomes less and less good for you to be around them. Eventually you will find excuses not to connect.

Continuously is the watchword here. Everyone deserves the opportunity for an occasional rant.

Everyone deserves to share real feelings with people they care about. Ideally, feeling those feelings and sharing them creates forward movement. It’s catharsis rather than habit.

In the past I cast a spell on myself by thinking negative thoughts over and over. Thoughts like:

  • “Nothing is working.”
  • “It takes a long time to be successful.”
  • “No one wants my services.”
  • “No one will pay my fees.”
  • “I’m discouraged. I’m disappointed.”

That breeds disappointment which quickly becomes toxic.

Just saying these things out loud to you I feel the negative impact of them. So banish the thoughts! These are not my thought habits now.

The easiest way to replace thought patterns is to notice what you’re saying to yourself. Catch yourself in the thinking and reframe.

Ask people close to you to gently catch you in that thinking too. A gentle reminder to reframe is all you need to build the muscle for receiving and gratitude.

Prospects can feel your energy. They can feel what you’re putting out there. They may not consciously know what you’re saying to yourself but the scarcity is there as an energy and repels them.

Consider jotting down the ways you have been casting a negative spell on yourself. Writing those things down helps you put yourself on notice.

Also write down a reframe. Play with the reframe until there’s no hint of negative spell casting in it. You can do this!

In the Next Episode: 6 Services Every Coach Needs for An Easy Business

Ep 108 – How To Develop Your Signature Coaching Program

This episode is part of my Money Mastery series and it’s being reprised as LISTENER’S CHOICE because it had record listens over the last year.

Thank you, Coaches, for your loyal listenership! I’m grateful for you!

Today’s episode is about a better way to package a coaching program and earn more than by the session or group of sessions.

First, let’s talk about schools of thought. There are schools of thought about everything.

If you’re still in coach training some trainers may insist that coaching should not be programmed. In other words, you shouldn’t create an offer other than coaching sessions because it means that you take away the coach’s agenda.

If you’ve been listening to me for a while you know I believe that you can both serve a client’s agenda AND offer a specific program for a specific audience that solves their biggest problem and gets them where they want to go.

After 22 years of experience in my own coaching business and helping hundreds of coaches reach financial success in their businesses in my private VIP program, I know that selling coaching by the session only may keep you at poverty income levels.

So what is a better way that helps you earn well as a coach? I’ve been leading to this in the previous episodes so I hope you’ll listen to those too.

Create a Customized VIP Program

This is what I help all my clients create.

It helps the coach feel confident they have something of value to offer. They learn to articulate what they do in meaningful terms and without the agony of trying to convince people to buy coaching.

Of course, like all successful aspects of a coaching business, creating this program has critical steps that go before.

  1. It begins by targeting a viable audience – one that’s full of seekers – people who do invest in their professional and personal growth.
  2. Next you uncover their biggest known problems and the ultimate outcome they want to achieve. That becomes your coaching niche.
  3. Then, you put together a signature program tailor made to that audience. Your program has a clear set of milestones that you’ll help your clients achieve on the way to that ultimate desired outcome.
  4. Then, you learn how to articulate that to prospects in a way that’s benefit rich, supplying them with assurance of both tangible or concrete and intangible or emotional things they’d like to achieve with your help. That there is a structure in your program helps them to trust you and feel inspired to invest.
  5. Lastly, you need a strategy to attract clients, build trust and rapport, then gently send them through a conversion process, sometimes called a funnel, so they are motivated to have a Discovery Session with you, where you’ll enroll them.

Getting all of this done isn’t easy by yourself.

It helps to have a guide like me help you with all the steps no matter how big or small.

Examples of VIP Coaching Programs

For example, let’s say you’re a relationship coach helping people to find their soul mate. Your program might include the following milestones – takeaways you’ll help your clients achieve:

  • Identifying personal values and partnership values. What are their must haves and deal breakers in their life partnership?
  • Getting ready for a partner. What are their strengths but also habits and behaviors in need of adjustment? What are their limiting beliefs about relationships? You might even have something like a life makeover in your program.
  • Setting first date goals. Helping them set personal boundaries and show up with confidence.
  • Discovering the best places to meet people and connect.

There’s a clear arc to the program and plenty of opportunity for the client to bring the agenda to sessions. This structure is more about helping prospects feel confident to work with you.

Or, let’s say you’re a leadership coach and target HR leaders to gain greater impact in their role – something you’ve discovered from market research that’s a top goal of HR leaders. Your program’s milestones might include:

  1. Creating a vision for the impact they wish to make.
  2. Identifying what’s been in the way.
  3. Uncovering their professional strengths and learning how to leverage them.
  4. Identifying skills and behaviors that need attention and areas to stretch.
  5. Develop good habits to strengthen their resilience, mindset and competencies.
  6. Building their rapport, identifying sponsors and other relationships that would help their star rise.
  7. Helping them develop a thicker skin and become bolder in meetings.

You can see that the focus in these descriptions is not about you and your skills as the coach. It’s about the target audience and what they want. But at the same time these kinds of milestones are what all coaches can help their clients achieve.

Either of these programs could be a 4 – 6 months or longer.

Bundle Significant Value Into The Program

So far in your coaching business you might be simply trying to convince a client to hook on … to want coaching and be willing to invest in a certain number of sessions up front.

It’s painful. And it’s without context especially if you haven’t narrowed to a viable audience, done market research and discovered what your audience wants so much they’d be willing to invest in your help to get it.

Programming your coaching into a VIP program creates a context for why a person would want to invest at a high level in their future success. And, you can develop this program without even using the word “coaching”. That’s your toolbox not an outcome they know they want.

Identify What They’ll Get In Your Coaching Program

The next step for creating your program is to identify the features. What do they get when they invest in the program? Consider bundling some of these things into your program:

  • A certain number of private sessions, say 10 – 18 sessions depending on length of your program, your preferences, and what it takes to achieve the goals
  • A certain number of group sessions or access to a closed Facebook group for community support
  • Annual retreats
  • Half or full VIP day where they fly out to work with you face to face on some aspect
  • Unlimited emails to you
  • Session recaps
  • Pre-created guides, forms or assessments to ease a process.

These things still involve coaching and coaching skills. But they add excitement to a program and help justify the fees to enroll.

In the Next Episode: Are You Casting a Spell Against Your Coaching Business?

Ep 107 – 7 Tips to Keep Coaching Clients Happy and Coming Back

Before we dive in, I’ve got a FREE gift for you because it’s been a hard year and you deserve this …

Have you been wondering why your coaching business hasn’t taken off the way you hoped?

There could be one or several things that need adjustment. Most likely it comes down to the wrong strategy or a lack of strategy.

My free gift to you is a downloadable assessment called Coaching Business Checkup. It will reveal any holes in your strategy so you can do everything more effectively and earn more in your business.

Now let’s dig into today’s Listener’s Choice episode …

There’s plenty of information out there in training programs about how to coach. And there’s lots of attention out there on how to market and enroll clients plus the various tactics to earn well as a coach.

But there’s little communicated to coaches about exactly how to serve your coaching clients well so they love the experience, come back for more and refer others to you.

Client service goes beyond coaching skills but does stem from the way you market and engage your target audience from the get go.

Your coaching client’s satisfaction in you and your program begins before they hire you and continues after they finish with you.

If you’re following the guidelines I’ve given to you in episodes 62 through 77 in this Coaching Business Checkup series, then you’ll be strategically setting everything up for your coaching business in a way that guarantees satisfaction for ideal clients.

And if you put in place specific things to ensure that people you attract are ideal for you, it will increase your clients’ satisfaction.

Client service is another strategy point for creating a successful coaching business. And that’s why this is part of, and the LAST episode of, my Coaching Business Checkup series.

Do you ever feel nervous with your clients and have performance anxiety during sessions? If you’re a new coach, that’s totally normal. And you want to apply awareness to be sure it’s a feeling that diminishes with each client.

In my early days, I was so anxious about delivering value that I lost my personal power by inflating my role. And I ended up feeling drained instead of energized by sessions.

Over the years I’ve given this challenge my daily awareness and made a lot of shifts.

Happily, there are things you can do that both create value while also setting strong boundaries, which protect you and your clients. I’m about to share 7 main ways you can up your game in providing value.

This will keep your clients happy and coming back for more coaching with you.

#1 Cultivate Happy Coaching Clients Before During and After

Happy clients start by being happy prospects. Ideally before they hire you, they already have a strong sense of your integrity, personality and exactly how you can help them. That’s why a content strategy is so important.

A successful business is the sum of many strategic things that work in concert.

If your social media, blogs, podcasts, videos, website – everything – comes from being fully informed about what’s important to your audience they can feel that. And it feels good!

A while back a member in my Facebook group — Prosperous Coach Club — posted:

 “Just found your podcast. Wow! Get out of my head, Rhonda Hess! I needed this so badly. Thank you.”

So glad that I hit the mark, Angela!

If your audience feels seen, heard and understood by you, they’ll follow you and share your content with others in your audience. And then ideal prospects become curious about what you.

Also, after they’ve finished your program, stay in touch with past clients. Follow them on social media. Share a bit of social love. And check in with a short email to from time to time.

#2 Provide Structure and Boundaries to Coaching Clients

In a desire to be ALL things to your clients do you forget to set boundaries and provide structure?

A sense of structure and boundaries help people feel safe.

  1. Provide clear terms and agreements in your intake packet.
  2. Ask clients to respect you with policies about showing up for sessions and on time payments
  3. In the first session explain the phases and flow of your work together (this is easy if you’ve created a Signature Program rather than just selling coaching packages)
  4. Provide and then ask them to send you a Session Prep 1 -2 days before each session
  5. Send them a Session Recap that lists agreed upon next steps and notes
  6. Set clear expectations about your availability and how/when they can contact you
  7. Hold time boundaries in sessions.

#3 Create and Track a Set of Goals

This may be obvious but it wasn’t to me with my first clients.

  1. Within the first 2 sessions set specific milestones you’ll help them achieve
  2. Get clear on top challenges, goals and who they want to transform into
  3. How will you help them perceive that they’ve made progress?
  4. Set a tickler in your calendar to check in on their goals/milestones and progress

#4 Gather and Give Feedback

Feedback is under-rated and so valuable for any transformational process.

1. Ask for feedback

  • At the end of every session, ask about their takeaways. Write those down in the Session Recap.
  • Make sure that your Session Prep form asks for feedback. Acknowledge what they say.
  • If you’re not getting enough feedback, directly ask for it half way through your program.

2. Give feedback

  • Let them know how they’re doing. Be kind but also real. Encourage more if progress is slow.
  • Ask for referrals mid-way through your program and at the end.
  • Ask for a testimonial. Give them guidelines and make the testimonial process easy.

#5 Model Integrity

One of the beautiful things about coaching is that sometimes we attract clients that teach us while we’re supporting them. Mostly this is seamless and organic. But it can sometimes be painful because you realize that you need to work on the same issues your client does.

If that’s the case, be real. Show your vulnerability while also modeling how you face your challenges.

  • Walk you talk, not just in session but in every public way you show up
  • Be responsive to your clients with timely replies
  • Provide a personal touch but don’t go overboard
  • Own your mistakes and biases
  • Hold confidences

#6 Help Your Coaching Clients Stand Fully In Their Power

The absolute best way to empower your clients is to monitor how well you are standing in your own power.

Some years ago I wrote a popular blog post on this called 5 Ways to Right Size Yourself to Empower Your Coaching Clients.

As a coach, it’s critical that you learn how to be right sized in your power for a healthy coaching relationship.

By right sized I mean holding the right amount of responsibility in the co-creative relationship while also asking your client to do this same. Ideally, you and your client have the same amount of power in the relationship.

These are the usual ways coaches disempower clients. It may surprise you.

  • charging too little
  • allowing late payments
  • allowing clients to slide away from doing their work
  • over-delivering
  • failing to hold time boundaries and other boundaries

It takes practice. You can do it if you pay attention to what’s happening within you when you interact with your clients.

  • Hold your clients accountable for what they agree to do
  • Challenge them to do and be more. They will thank you for it.
  • Show you care without being overly responsible or invasive

#7 Share Your Humanity

When I first started as a coach I thought I had to be a pillar of perfection with clients. I found out the hard way that this turns out badly.

When people put you on a pedestal they project all sorts of crap upon you and the relationship goes into shadow.

So instead:

  • Be a real person. Let clients see who you are. But don’t make it too much about you.
  • Be interested in you’re client’s uniqueness and how they differ from you. Hold up a positive mirror for them to admire themselves.
  • Give the personal touch without going overboard
  • Accept that life throws everyone curve balls from time to time

Now, how can you up your game for customer satisfaction?

In the Next Episode: How to Develop Your Signature Coaching Program

Ep 106 – Can You Manifest Coaching Business Success with Your Mind?

I’m going to share something deeply personal in this episode, which is super short. This is part of my Money Master series.

When I launched Prosperous Coach in 2006, I was a new student of prosperity. At that time I called myself a spiritual coach and the basis of my work with other coaches was about the power of prosperity thinking combined with strategic actions.

I created a membership program with 22 weeks of study called The Coaches Power Path.

I stumbled upon a book that made a big impression on me called True Prosperity by Yehuda Berg. The concepts in the book are based on the Kabbalah – the word literally means receive.

His idea is that fear of success is inverted ego.

Fear is not a wall keeping you from what you want but rather fear arises to pinpoint what you need to focus on.

Fast forward many years … now I have a few practices for my business that I believe help me focus on what I want and to detach from outcome. They reduce stress and worry while setting strong intentions.

Am I a master at these practices? No. I’m still a student of prosperity continually working on removing mental blocks about my own success. It’s good work that takes time.

And … this is important … I’m not a believer that it’s wise to sit on a cushion all day and think prosperity into existence.

My idea is that I EARN fulfillment

through both strategic actions and beliefs.

To assist the process I’ve devised a few rituals. Carl Jung said something like … rituals are how the conscious mind communicates with the unconscious mind.

So at the risk of you thinking I’m a kook, I’ll now share 4 things I do ritualistically:

1. When I receive a notification that someone has subscribed to my podcast, I greet the person in my mind and send wishes that they:

  • get great value from listening to my podcast
  • are inspired to share my podcast with other coaches
  • rate and review my podcast positively, and
  • invest in my services IF we are an ideal fit.

I end by saying “For the highest good of all and the free will of all.”

2. When someone applies to work with me I pause to acknowledge their courage for reaching out. I read what they’ve shared and respond quickly and personally. I send energy with my response that they only enroll if we are an ideal fit. I’ve created a thoughtful list of what makes a client ideal for me.

3. When money arrives – whether in my bank account, a notice of fee payment in PayPal or an actual check – I pause and feel gratitude. I receive it.

4. When I pay bills – even if it’s a notice of an automatic payment – I feel grateful for the privilege of that service.

There are some days when I don’t feel like taking the time for these rituals. But I do them anyway. Because consistency is the power behind the practice. I’ve noticed a stark difference between the periods of time when I’ve let the practices slip or done them habitually. There’s an overall decrease of stress and financial worry and a dramatic increase of ideal client and income flow.

Now, what practice or set of rituals could you put in place that will help you manifest your coaching business success?

In the Next Episode: 7 Tips to Keep Coaching Clients Happy and Coming Back

Ep 105 – 3 Ways to Keep Momentum If Coaching Clients Aren’t Flowing In Yet

This episode is dedicated to the brilliant members of Prosperous Coach Clubmy Facebook group — full of coaches who support each other to stay inspired and make things happen.

Here’s the truth … business startup requires deep reserves of patience and endurance. Perhaps more than nearly any other situation in life.

It’s not easy.

Perseverance, grit, determination, discipline and belief in self – all those life skills that might not be your strengths yet are what you need to build to keep your momentum going.

The only way to get those skills is to master your mindset and habits.

If you do learn to master those things, you will be amazed at what it brings you. Not just income, not just great clients and coaching experiences but also the joy of respecting yourself.

Getting your coaching business established and working for you absolutely requires you to believe it WILL happen — even when there’s evidence to the contrary.

That’s right. You have to have faith in your abilities, in the Universe and in your original impulse to become a coach.

Remember … the whole point of faith is that it’s there even in the absence of proof.

Stop the Emotional Roller Coaster About Coaching Business Results

Don’t get me wrong, I think it’s normal and natural to sometimes get impatient, discouraged and maybe even need an afternoon off to stew or just play.

But don’t let yourself continuously ride an emotional roller coaster. You know the high highs followed by low lows I’m talking about? I’m quite familiar with them.

I invite you to raise awareness about that emotional roller coaster so you can begin to master your mindset.

At first all you need do is simply witness with compassion what happens inside of you day to day:

Someone responds positively to your newly minted website – you swing high.

Someone else criticizes something on your website – you swing low.

Someone says yes to having a Discovery call – you swing high.

Someone says no to hiring you – you swing low.

Someone talks up an opportunity that will promote you – you swing high.

That same person isn’t responding to your follow up emails to seal the deal – you swing low.

What’s the common denominator here? What the other person says or does is dictating your reaction.

You can stop that by raising your awareness to master your mindset.

Listen, nothing is wrong with you. All new business owners are initiated through patience.

It simply takes time to establish a business. During this seemingly interminable slow time 3 important things are happening:

  1. People are getting repeat exposure to you and naturally deciding whether or not they are in your tribe. There is nothing bad about that. It’s all good.
  2. You are finding your own style, approach and process with many new things. Just like a baby learning to become a toddler. It’s not always pretty but you would never deny that baby the chance to grow into themselves. Don’t deny yourself that time.
  3. You are stepping into the CEO role of your business. More about this in a minute.

But you are not being rejected. There’s a natural process here. Allow the naysayers to naysay. It’s not about you. Allow opportunities to flow in and out. The right ones will materialize.

All that’s happening here is that you are establishing your business and it will take more time.

You are not receiving signals that you’re not on the right path. You’re being tested for your resolve. Stay the course and be true to yourself.

Remember Why You Wanted to Coach

When you get discouraged, feel that feeling with intention to get it out of your body. Left there it will fester. So feel it but don’t let it stick to you.

Master your mindset by remembering why you came here in the first place.

Maybe for you it’s belief in coaching skills to transform human beings. Yes they surely do.

Maybe for you it’s about rising into leadership. Yes! Lead yourself to success.

Maybe you’ve always wanted to be your own boss. Be that boss.

Step Into the CEO Role of Your Coaching Business

What does it really mean to step into the CEO role of your business?

It’s taking ownership of your business and becoming fully responsible for your results. It’s shifting away from being a student and graduating with your mindset and actions.

Yes, you’re still learning and will for the rest of your life but now you’re actually responsible for the results of your business. It is your actions, decisions and mindset that will bring about clients, income and positive experiences (or negative ones).

To do that, hold the momentum out of love for yourself, for your growth and for your future clients’ growth too.

Take these first these first three steps:

  1. Set up specific office hours and show up for them even if you don’t yet have clients filling some of that time.
  • Block time for specific tasks every day to build your business. Put it on your calendar and hold yourself accountable for completing those tasks such as create and publish good content, promote that content through social channels and more. Drive traffic to the conversion processes you have on your website.

Do the things that make you squirm over and over until they don’t make you squirm any more.

  • Pay yourself well. Don’t give away your services for free or low fees. A CEO would never do that.

I hope you’ll surround yourself with cheerleaders like the other coaches of my Facebook group. We all need support to stay the course, to keep the momentum going. No one need do this alone.

Help each other step into that CEO role and get off the emotional roller coaster by beginning to master your mindset.

In the Next Episode: Can You Manifest Coaching Business Success with Your Mind?

Ep 104 – How Celebrating Wins Helps Your Coaching Business Thrive

This short episode is part of the Smart Mindsets & Habits series.

As human beings few of us celebrate the small in things in life.

If we’re lucky, growing up, our parents noticed our daily progress — encouragement for sitting up, eating well, for taking a step or being clever with toys.

But at some point a long the way that cheerleading slows down.

  • Some of us are taught that tooting your own horn is bragging and immature.
  • Others become high achievers and expectations run so high that even big wins don’t get much notice. It’s onto the next goal without a pause.

In any case that sense of personal pride shuts down.

The sad thing is that often means we don’t celebrate other people’s small wins either. All this means there’s less celebration in life, less joy, less encouragement.

Lack of Celebration May Stunt Your Coaching Business Success

I myself have been a late bloomer celebrating wins of adulthood except within my inner circle. Looking back I can see how that’s stunted my coaching business growth.

In the last decade I’ve gradually realized how that kept me small in spirit. I’ve started a practice to throw my arms up in the air and gleefully shout “Yay!” not only for my own small wins but also even for the wins of people I’ve never met.

For me, there’s an idea underpinning this, which is that, from a spiritual perspective, I believe we are all one.

Though we are all individuals, collective energy circulates. We can all feel that if we tap in.

Even if you don’t buy into this idea, you can experience a dramatic shift if you begin to celebrate all wins.

  • Your personal wins — no matter how small.
  • Other people’s wins — no matter how small.

When I began doing this, I noticed my heart lift. I noticed more joy in my life. Things flowed more easily.

For one thing celebrating creates dopamine, a brain chemical that literally feels good. For another, celebration is infectious and circulates good will. We need more of that in our world. Especially right now.

One of the places in my life where wins are celebrated every day is in the podcast groups I’m a member of on Facebook. I’ve shared before what big open hearts podcasters have.

Strangely, I have not always seen the same camaraderie or spirit of celebration in groups of coaches. Although my own Facebook group – Prosperous Coach Club – is gaining momentum here of late and it does my heart good to see it.

Wouldn’t you think of all people that coaches would be celebrators? Not just of our clients but of humanity in general?

Something happens sometimes to some coaches that quashes celebration — it’s a fierce sense of competition colored by comparison that’s so debilitating. I did an episode a while ago about this which you can find at prosperouscoach.com/80.

It need not be this way.

The other day I was talking to a brilliant client of mine. This coach was one week into her newly launched podcast and she said she had 10 downloads so far. I was excited for her. But she said she was upset hearing that another podcaster had 10,000 downloads.

Comparing Yourself to Others is Toxic

This reaction isn’t unusual. But it can be toxic if not put in check.

I encouraged my client to celebrate that 10,000 download win online for the person who posted it. And mean it. I also suggested that she post her 10-download win too. Because 10 quickly becomes 100 and exponential success flows when the small wins are celebrated.

She took in what I said because she’s a winner. And I’ve seen her online celebrating others.

Test This for Yourself and Watch Your Coaching Business Thrive

I want you to try this experiment. Celebrate your small wins every day for one month. Celebrate your friend’s and family’s every day wins too. Celebrate wins that you see posted online. Give people a pat on the back – even if it’s virtual.

Notice how you feel. And notice how it comes back to you. Notice how it fills you with creative energy to do more.

This positivity improves your immunity as well as your bandwidth for facing challenges. You have nothing to lose and everything to gain by it.

In the Next Episode: 3 Ways to Keep Momentum If Coaching Clients Aren’t Flowing In Yet

Ep 103 – Should Coaches Have Expertise?

This episode is part of the Smart Mindsets & Habits series.

I wanted to let you know that my last episode had record listens. I was sharing how there’s one thing you must have going for you to be successful in your coaching business.

It’s worth a listen because it’s likely not at all what you think. Check it out at prosperouscoach.com/102.

Many coaches worry that they need expertise to be successful as a coach. Well … do you need expertise?

I say no.

But if you cultivate expertise you will gain credibility and find many ways to serve others with it.

Experience is the Primer for Expertise As a Coach

Sometimes I’ll talk to a coach who has decided to focus on a target audience and niche because they think that’s where the money is.

For example a coach who has never been in corporate decides to become a corporate coach. Or a coach who has never had any business experience deciding to be a business coach.

While it may be true that there can be increased income potential in corporate or business coaching, the competition is fierce. And without a background – some experience in those worlds – targeting them would be fruitless.

You’ll notice, in those particular circumstances it’s not expertise they need so much as experience.

When I help coaches choose their target audience and develop their niche I do look for and encourage them to leverage their unique experience, knowledge and wisdom.

It doesn’t have to be career experience by the way. It can be life experience.

In those cases it can be the foundation for a natural audience and coaching niche solution.

Are You Second Guessing Your Experience?

But sometimes, even with vast experience, a coach won’t fully perceive and believe in the value of their own experience. They second-guess it.

Or they find holes in their knowledge that they think disqualifies them off hand to work with an audience.

I don’t see it that way. I know the power of story. And I know that if you’ve experienced what it’s like to be your target audience – even if you’re not there now – it brings you credibility.

So consider thinking of experience as the primer for expertise.

Gain Expertise in Days

I think a lot of people have an old fashioned concept of expertise. There’s that apprentice idea that you have to follow the master around and learn everything they know before you can go out on your own.

But we live in modern times where knowledge and experience are at our fingertips.

I have a fluid concept of expertise. And I invite you to consider adapting it.

To me, expertise is when you’ve applied focus and awareness on a particular problem and you’ve solved it for yourself or at least begun to solve it for yourself.

Focus + Awareness are powerful ingredients to quickly build expertise.

Do you think I was an expert in coaching niches from the very beginning? Nope.

Do you think I was a skilled copywriter and copy editor before I started helping others write? Nope.

Do you think I knew how to help coaches develop their niches to the extent I know how now when I first decided to target coaches as my audience? Nope.

I floundered around just as most coaches do confused about where I belonged and who would find me credible. I struggled horribly with Imposter Syndrome. And for a very long time I charged prices for my services that were too low to be sustainable.

But one day I decided to become an expert. And that alone got me half way there.

I focused in on a top challenge I had as a coach and I played around with theories about how to fix it until one day I had a clear step-by-step system that I could teach others. And then I focused on other specific problems.

This way is what I call the teacher archetype. If you haven’t listened to that episode yet you can find it at prosperouscoach.com/12. And anyone can take a problem then apply awareness and focus to solve it. And anyone can pass that knowledge forward to others.

But here’s what most people don’t realize … expertise grows very quickly if you apply yourself. It doesn’t have to take years. In some circumstances it only takes days.

So why doesn’t everyone have expertise?

It is only because they haven’t applied themselves to acquire it.

So, I leave you with this. Look closely at your own life and give yourself credit for all that you’ve figured out on your own. Then pick an area that fits a very specific acute problem that one narrow target audience has. Make that your area of study and then leverage that.

To all the wonderful coaches out there who don’t yet believe in their own experience I invite you to OWN it and build upon it. Become credible in your own eyes. Let go of the doubt.

It’s only doubt. You can blow it away with a breath. You can do it!

In the Next Episode: How Celebrating Wins Helps Your Coaching Business Thrive

Ep 102 – You Can’t Succeed in Your Coaching Business Without This

This episode is short and may surprise you.

A quick shout out to Reggie Scott . . . Thank you Reggie for your review in the Apple Podcast app. Reggie said:

“I can binge listen. With her episodes being so short, sweet and to the point I get so much insight within 30 minutes. Thank you Rhonda for being kind with your listeners. I always look forward to your next podcast.”

I’m so honored that you binge listen, Reggie! And I appreciate you all for listening. I’m always so happy to share with you.

Okay let’s get to this little gem. I hope it’s an AHA for you.

Because I’ve been working with coaches to build their businesses for so many years I notice patterns. And I’m going to share something with you that sometimes gets me down a bit …

About 1 in 5 of my clients don’t make it in coaching. I know that is also the statistic in all types of entrepreneurial businesses. But it still shocks me a bit.

These heart full coaches go through all the effort and expense to get certification and then to work with me to put their entire business model and foundation together. Then when the program ends they don’t launch.

I search myself asking if there was something I could have done better. And of course wisdom tells me that a coach’s success is not up to me. That old saying “You can lead a horse to water … “

I’m even more surprised at the specific coaches that don’t launch because from where I sit they have everything it takes to be wildly successful in their business.

I believe in them with all my heart. They are talented and everything we created together was intelligent and strategic.

In retrospect, I see that they were missing something that is so critical for success in a new business.

They were not hungry enough.

The drive wasn’t strong enough to make the leap across the threshold.

In most cases, the coach had a full time job and well developed career doing something else. In a few cases they didn’t need the income because someone else was providing for them for a long time now.

In all situations, there simply was not enough ambition backing their dream.

I do not judge these wonderful human beings. They’ve chosen what was right for them and I celebrate that.

Building a business takes grit and determination. And some find their desire wanes when the moment of truth arrives. For some it’s about timing.

If you are soon to launch your business ask yourself … will YOU take the leap across the threshold?

Will you step away from that job or lifestyle you’ve been used to in order to have this new lifestyle being your own boss?

It’s okay if the answer is no. And if it’s yes, make a pledge and then keep shoring up your vision so you will take the leap.

In the Next Episode: Should Coaches Have Expertise?