Ep 142 – How Long Will It Take to Reach Coaching Business Success?

I was having the last session of my signature program with a favorite client the other day. This short episode is inspired by that conversation. Find the show notes at prosperouscoach.com/143

It’s bittersweet having a final session with a client. For them, they’re losing an accountability partner and the structure that helps them stay inspired and make things happen. From here on out they’ll have to hold themselves accountable.

For me, I lose their unique presence in my life session-to-session. I’ve been holding space for their growth. I’ve been responsive to emails and getting comfortable with their learning style, their work style.

All my clients are truly brilliant in their own way. And I come to feel a kinship with them.

My signature program is 5 months long so I have the honor of seeing my clients transform – not only the nuts and bolts of their niche, business model, website and program but also in mindset and approach.

There’s a lot of teaching and learning. That goes both ways.

For most of my clients there’s enough room in my program for at least one pick-my-brain session. You know, they ask me a bunch of questions about little things related to client management and the like. Little details from an experienced coach that help them avoid pitfalls or shorten more learning curves.

And sometimes it’s the big questions that get asked. The ones on every coach’s mind but they are afraid to ask until the last minute. Not because they are intimidated but because we’re busy work-shopping their business from the ground up.

So this client, a smart man with a family, full time job and the chutzpah to start a business of his dreams asked me the ubiquitous question that has no satisfying answer.

It goes something like this … how long will it take me to be successful? He said with humor in voice. Is it three months, six months, two years?

Here’s more or less what I said:

Yes. All of that and more. At three months and before you’ll have a slice of success. At six months if you’re consistent and congruent, leveraging what we’ve created, you’ll have bigger successes.

Success comes moment to moment and you must celebrate those moments. Because if you do not, the long-term success you crave won’t arrive.

Your business is your baby. It’s like a living entity – a part of you. And you need to nurture that baby every day so you can attract good things – a following, social proof, Discovery Calls, ideal clients and of course the income comes with that.

If you neglect that baby it won’t thrive.

And here my client said something like “Yeah but with a kid don’t they eventually grow up?” And we laughed about that.

It gets easier but they are always your child. And with each phase you need to learn how to parent differently, right? You adjust as they grow.

With a business as with a child they grow as you grow,  you grow as they grow. You calibrate to the new phase. You learn what works and what doesn’t. You learn to live with limitations.

Successes happen. Then things change and you have to figure out the new way. Test and tweak. Incremental improvement.

There is no magic number. Could I say it takes about 18 months? I could, but that might not be true for every coach with every target audience, with every skillset. All coaches are different. And just like happiness success is transitory.

It took me years to find my sweet spot — I mean the combination of everything that works best for me. Do I get that all the time? No.

And I’m probably on version 8 or 10 of my business after 24 years. I’m not talking about major do-overs here. I’m talking about stretching and innovating, trying and failing, adjusting and finding a better way.

This is what we do in life. This is what every business is like. Whether it’s a solo coach or a big corporation, a boutique business or a mid-sized empire. Every business grows at the pace of its founder or teams. Every business grows according to the ability to adapt.

The most important thing right now is to do something everyday to grow your business. It might be as small as a social post or as big as doing a TED Talk. Find the way to attract your audience. Dedicate yourself like you wish you dedicated yourself to being healthy.

You have a solid business foundation now with a niche that’s uniquely yours. It’s your baby. Celebrate the baby steps. That will condition you to succeed in a bigger way.

So then my client told me that he truly gets my podcast episode sign off now — Stay inspired and make things happen.

He said: “It’s not stay inspired OR make things happen. I need to do both.” That’s right!

Ep 141 – 5 Questions to Test Your Coaching Business Integrity

This episode is inspired by my own breaches in integrity over the 2 decades plus that I’ve been a coach and some I see other coaches stumble with as well.

If you took coach training, hopefully you were provided with some standard ethical guidelines that need to be followed with your clients. Things like:

  • Keeping your coaching client’s contact info and what they say confidential unless they give express permission for you to share some part of it.
  • Setting personal and time boundaries with clients.

Beyond that, no one talks much about ethics and integrity in coaching.

Coaching is not currently a regulated field so it’s doubly important that you, as the professional coach, regulate yourself. That helps all coaches and the future of coaching.

Complaints about coaches hurt the field of coaching. And we really don’t want this field to be regulated, as it would greatly change the coaching industry for the worse.

What It Really Means to Be a Professional Coach

Have you realized that YOU are a PROFESSIONAL? Take this in.

Own the fact that what you do is a professional service and you are a trained professional offering serious and consequential experiences through your coaching.

When I say serious and consequential, I mean that you could hurt someone just as easily as you could help them.

I don’t think you should fear the possibility of hurting someone, but it’s wise to consider it often. More and more I craft what I say to clients both verbally and in writing.

When a client pays you for your services it automatically changes the power differential. You have a bit more or maybe a lot more perceived power than your client. You can equalize that by:

  • The respect you show your clients. Acknowledge always that they are resourceful, intelligent and whole human beings who don’t need you to survive. They can take of themselves.
  • Encouraging them to take full responsibility for their feelings, thoughts and actions.

I even have a sentence about this in my Coaching Agreement — part of my intake packet (also called a welcome or onboarding packet.)

As a professional you have an obligation to improve and maintain your integrity – your professional boundaries and more.

A Make or Break Factor of Your Coaching Business Success

Beyond being the right thing to do, I’ve come to think of integrity as a make it or break it factor in coaching business success.

I’ve seen how the way coaches conduct themselves affects their ability to earn well.

For example, if a coaching relationship is damaged by a breach of some sort that’s not addressed quickly that bad energy can float out and infect your business. People may not want to work with you even if they don’t know why.

Your integrity is about your core values in life, business, relationships — everything. It’s a set of principles that guide your words and actions – and even your mindset to help you to be your best self and do well at everything you do.

5 Powerful Questions to Check In With Your Integrity Level

To raise your integrity in your coaching business, look at all of these areas:

  1. What you do and say with clients
  2. What you do and say with potential coaching clients – including your marketing practices, social media posting, the words on your website, how you enroll clients
  3. Your business habits and timeliness
  4. How honest you are with yourself about what’s going on with your business.

Consider checking in with yourself every month or so. Ask yourself …

Am I operating from my integrity?

Am I conducting all aspects of my coaching business in an honest and authentic way?

Do I feel good about what I’m saying and doing with coaching clients?

Do I feel good about how I market and all the content I put out?

If you can say without a doubt ‘yes’ to these questions, you’re doing well. Here’s a different powerful question that will help you uncover the blind spots:

Am I regretting any decision, action or conversation I’ve had in the last few months?

If yes, take the time as soon as possible to look closely at this and take action to correct it. With clients it could be something that’s nagging at you but that you avoid dealing with.

Maybe you charge too little for your services and you’re feeling resentful?

Do you have a client you know is not a good fit for you?

Did something come out of your mouth in a session that could have been said better?

Look, this is human stuff. No one is infallible. Everyone makes ethical mistakes. However, coaches should be held to a high standard. It means, bringing awareness to this and consciously choosing your words and actions.

Ep 135 – Are Your Coaching Packages Keeping You From Earning Well?

This episode connects the dots between your website, coaching packages and pricing as a reason you might not be earning as well as you’d like.

Find links here to episodes that go into more detail on each of those topics so you can make clear, strategic shifts.

I didn’t start my business knowing how to be successful at coaching. Everything I’ve learned has come from studying my own many mistakes as well as what works and why.

Let’s start with websites because this is the biggest and most expensive bungle most coaches make.

Did You Just Slap Up a Coaching Website?

When you completed coach training, did you rush to put up a website? You might have thought, as I did, that:

  • A website is the first step to getting clients. It’s not.
  • You wouldn’t be legit as a coach until you had a coaching website. Other thresholds come first.
  • Your website should be about you and coaching. Not true.

After redoing my website 4 times now my site is like a spring river flowing ideal clients to me who are ready to enroll and invest. I’m grateful for the flow!

I want you to have that flow!

My website is not the prettiest or trendiest website. Those things can actually be distracting to buyers. Coaches like my website because they feel at home there. They feel that I’m talking specifically to them. And that’s the secret.

Is it obvious on your website WHO you serve? Are you speaking directly to your audience in words they’ll understand? If so, you’re way ahead of the game and you’ve been strategic.

The 3 big mistakes I see on coach’s websites are:

  • It’s not clear, in seconds, who the coach’s target audience is
  • The site is selling coaching as a solution
  • Multiple coaching packages and prices are offered

Let’s take these one at a time.

Why Make Your Coaching Website a Home for Your Audience?

Relevance. Have you ever gone to a website and bounced off quickly? Chances are, you didn’t find what you wanted there.

Your website must grab attention and strike a resonant chord with your audience in mere seconds or they are out of there fast! That’s called a bounce. For more about this listen at prosperouscoach.com/40.

So make sure that the short pithy copy on each webpage is highly contextualized to your audience using keywords they’ll recognize and about their top problems and ultimate goals. Be connective not salesly.

Don’t Sell Coaching On Your Website

What? You’re thinking “I’m a coach, Rhonda, what else would I sell?”

I’m serious. Do not have a page or copy about the wonders of coaching on your website.

There are inherent challenges to selling coaching that you don’t want to hassle with.

  • People rarely wake up knowing they want coaching.
  • Many people have a negative opinion of coaching.
  • Coaching is a skillset not an outcome.

For more about this critical concept, listen to Why Coaching is a Hard Sell  at prosperouscoach.com/7.

Instead have a Work with page on your website that let’s your audience know you have a solution to their specific problems that arise on the way to their big specific goals. That solution is not coaching but rather a Signature Program that you’ve strategically designed for your audience.

For more on that topic go to episode 66 called How to Describe Your Coaching Program Without Selling Coaching.

You’ll be amazed when you make this shift how prospects will take you more seriously and your program sells itself without you having to be coachey or salesy!

Do NOT Offer Multiple Coaching Packages

It’s said that a “A confused mind never buys.”

I don’t know who coined this phrase but it’s spot on. A light bulb snapped on in my head when I first heard it because I realized that I had been confusing prospects for years and it had been reducing my income.

When you offer more than one thing at a time, you shut down the decision making process. Suddenly, the prospect is thinking about price only and you’ve undone all the good will and trust you’ve built. It will be a rare individual who reaches out with questions to help them make a decision.

Also, consider not putting your pricing ON your website. That allows you to stay fluid in what you charge. But more importantly, you want your website to be about relationship building.

The only place where I offer a price on my site is when there is a sales process and automatic way to enroll & pay such as for my single Strategy Session. That’s because people go to my site looking specifically for that as I mention it in my podcast. Product sales pages are also a place to include pricing.

So go forth. Correct your website and packages for far better income and clients.

Ep 132 – Why Coaches Need to Be Coachable

This episode is serious.

I totally get the attraction to become a coach. Many who get the training and launch a coaching business had been coaching for years without even knowing it.

That’s why I encourage my clients to not think of themselves as new coaches.

In my last job before launching my coaching business, my colleagues used to seek me out. They wanted to be heard, reassured and sometimes brainstorm. They knew I’d be a sounding board for them.

It got to be that sometimes I couldn’t get my work done and I joked about putting up a sign on my door that said The Doctor Is NOT in. But in my heart I knew those types of conversations were thrilling to me.

Well before that at University, my work-study job was Peer Counseling. I loved it!

And I know I pick my closest friends partially on their own ability to listen and challenge me if I’m screwing up or thinking small. I’m pretty coachable – at least most of the time.

So, coaching was always a way for me. I just didn’t know it was called that or that I could make a business around it.

What about you? Has coaching always been in your blood?

And, what about getting on the other side of the table … can you also be coached?

Can you:

  • Share your truth?
  • Take in a message given in good faith?
  • Run it through your integrity?
  • Make a shift in mindset?
  • Take action on behalf of the shift?
  • Be held accountable?

That’s a large part of what coaching is about. Our goal with clients is for them to become more self-aware and develop a growth mindset so they can take leaps towards what they want.

If that kind of progress doesn’t happen over time with a client, coaching isn’t really happening.

I was once taught and still believe it … if you aren’t coachable you won’t be a good coach yourself. It’s one reason why coach training organizations pair up two coaching students to coach each other.

Being coachable requires a kind of humility. You have to be able to tell the truth and receive feedback as well as look inside yourself for your own wisdom guided by powerful questions from your coach.

You must believe that other people can help you on your own evolutionary path. And you have to allow transformation to happen.

Being coachable also requires you to stop being at the effect of your life and set intention to be at the cause of your life.

Occasionally I meet someone wanting to coach others who does not seem to be coachable themselves. What I notice is consistent:

  • Resistance
  • Know it all responses
  • Lack of vulnerability
  • Lack of self awareness, and
  • Lack of accountability

Don’t get me wrong. I resemble these things at times myself. It’s the way someone consistently shows up that can reveal an inability to be coachable.

So if you want to become a better coach, try becoming more coachable.

8 Ways to Become More Coachable

  • Be curious about yourself
  • Develop a growth mindset
  • Strengthen your integrity
  • Be willing to be challenged
  • Take responsibility for your feelings, decisions and actions
  • Question what you think you know
  • Become more compassionate
  • Do what you say you’ll do

You’ll see your coaching improve and your life as well!

Ep 131 – 5 Critical Skills to Be Successful in Your Coaching Business

This episode is powerful!

When I was in coach training all I thought about was coaching skills. And after coach training I just wanted to use those skills and help people.

I wasn’t thinking about the other skills that are equally important for me to succeed.

The reality is that coaches need coaching business training as much as coach training. I learned this the hard way and it became my mission to supply this support to coaches.

Now, all skills have to be learned. AND it’s okay to be a beginner.

So let’s start with that …

The #1 Skill You Need to Be a Coaching Business Owner

It’s the ability to learn from your mistakes. And that means you need to be willing to make them.

Learning how to run your business well never ends. It’s like learning to be your true self or learning to be a contributing and compassionate human being. All the best things in life require continuous improvement.

And, I know this for sure … if you aren’t willing to learn how to run your business DO NOT start one.

It’s okay if it’s better for you to find a different way to coach than to have your own business. Being an entrepreneur is not for everyone.

There are some organizations that hire coaches as either employees or contractors. You’ll likely earn less than you can as an entrepreneurial coach but you won’t have the hassle of marketing and the like. Expenses will be low too.

I knew that I wanted to have my own business from the get go. I didn’t want to ever have a boss again. I wanted to do things my way and enjoy all the freedoms that come with entrepreneurship.

Did I fully understand the responsibilities of running a business at first? Not at all!

So that’s the 2nd most important skill. Take responsibility for your success. That means you do what must be done day in and day out and learn not to sweat it.

It’s not just showing up for clients. It’s showing up for ALL OF IT. I can’t shirk creating a weekly podcast episode, social media or paying my expenses IF I want to be financially successful and feel good about what I’m doing.

Few people love marketing although I’ve learned to enjoy it because of the non-salesy way I do it. And loads of coaches hate the idea of social media. But unless you have a ready made network of people longing to hire you already, its part of being an entrepreneur and attracting clients.

If you decide to be a business owner, be responsible for yourself and your success.

Timely, Thoughtful and Respectful

The #3 skill is communication – timely, thoughtful, respectful communication. Seems obvious right but it’s interesting how good coaching doesn’t necessarily translate to good communication in other ways.

Quality written communication is just as important as those verbal moments with a client in a coaching call. Set a goal to get increasingly better at written communication. It’s a HUGE part of running a coaching business.

#4 is respect. Respect yourself and respect others. This isn’t easy and I fail all the time. I’m working on it.

How do you show yourself respect?

  • Give your full attention to what’s important to you. (And if that doesn’t include your coaching business don’t start one.)
  • Set strong personal boundaries. Don’t let anyone walk on you.
  • Do what’s right for you and learn to be yourself.

How do you show respect for others?

  • Show up on time.
  • Be responsive and compassionate.
  • Show gratitude and kindness.

And the #5 top skill for being successful at your coaching business is decisiveness. This one takes practice.

Nearly every coach I’ve met is a perfectionist in mindset if not in habit. There’s a tendency to over analyze, second-guess, trust friends over themselves and experts and slide back after making a decision.

One of the things I teach my VIP clients is the concept of getting to good enough. That’s not sloppy work. It’s working smart. And it’s critical to be agile in your business to succeed.

  1. Gather the most useful but not all information.
  2. Sift through it taking guidelines and your intuition into account.
  3. Apply thoughtfulness and creativity, then edit strategically
  4. Finalize and move on to the next thing.

I’ve worked with coaches who are FAST! They know what they want, what’s important to them, and they also can take direction, run it through their filters then decide. That decisiveness is a highly prized in the marketplace.

I’ve also worked with coaches who are slow because they don’t trust the process or themselves. It’s important to give yourself some rein and be okay with mistakes.

It’s better to move forward with an educated guess than it is to endlessly study, mull, agonize and slowly getting to market. Perfectionism holds you back.

My VIP program is 5 months long. We take time but we’re work-shopping the whole business development foundation at a fair pace.

Imagine this … your business is full with clients. You have a well-oiled machine for admin and marketing. Are you going to take weeks to accomplish one task? No way. You must get to good enough and move on.

It’s taken me years to stop agonizing, to become more decisive. I will tell you that willingness to be good enough instead of perfect has literally paid off in higher income, more ideal clients and more joy in my business.

Whereas the perfectionistic approach in my early years slowed me down in multiple ways, especially in my success rate.

So to review – the 5 most important skills to be successful in your coaching business are the ability to learn from your mistakes and other’s, be responsible for your success, excellent written and verbal communication, being respectful of yourself and others and lastly, decisiveness.

Put your focus on these and give yourself time to improve. You can do this!

Ep 130 – A Surprising Way to Boost Your Coaching Income

This episode is short and eye opening.

The other day I was helping one of my VIP clients set her fees for her Signature Program and our conversation inspired this episode.

Anything having to do with money in your coaching business such as income and fees brings up old emotions:

  1. Fear of succeeding and failing.
  2. Insecurity about worth.
  3. Family or cultural beliefs about money.
  4. Fear of rejection.
  5. And, mistaken assumptions about why people buy.

I always encourage my clients to “do the math” rather than choose fees emotionally or based on erroneous ideas about what the market will bear.

By becoming somewhat dispassionate and stepping into the practical coaches can begin to understand how they can help themselves earn well.

Setting low fees is the most common way that coaches shoot themselves in the foot. Another way is by not setting goals. And coaches aren’t the only ones who fail to set business goals.

Why don’t people set financial and other metric goals for their business?

Well, it’s the same 5 reasons I listed above — fears, insecurities, learned beliefs and mistaken assumptions.

But here’s what I know for sure … if you do NOT set goals you’ll fail to grow your coaching business income. If you do set goals you will earn more. It’s as simple as that.

Let’s say in the first full year of your coaching business you don’t set any goals. Instead you just hope for the best and serendipitously earn $25,000 (for simplicity I’m talking dollars here).

Now let’s say you, in an alternative universe, risk setting a stretch goal to earn $100,000 in that first year and you earned $75,000. Would you beat yourself up about that? No, you’d be thrilled! And you’d be inspired to consider what worked and what didn’t work in your strategy.

The point of goals is not to beat yourself up if you don’t make the goal. The point to goals is to stretch yourself and to think through how you’ll make the goal.

Strategy is what brings about financial success. You’ll not only set financial goals but other metric goals too, such as how many Discovery Calls you want to have with prospects (because that’s the enrollment opportunity) and how many podcast episodes about what topics would inspire your audience to have the Discovery Call with you.

Goal-less business is not really a business at all. It’s a hobby.

Don’t let fears or limiting beliefs keep you from setting goals for your coaching business. Set the goal then plan how you’ll make the goal. Then celebrate your results, even if you didn’t make the stretch goal, and assess what worked and what didn’t. That’s how you step into the CEO role of your own business and thrive!

Ep 129 – The Single Most Important Thing About Your Coaching Lead Magnet

This is the final episode in the series about lead magnets. Coaches have told me they are getting a lot of value from this series, so listen to the whole thing.

I’ve been promising you a downloadable assessment to test your own free offer. Well it’s finally time for you to grab How to Make Your Free Offer Irresistible.

In this short episode I’ll reveal what inspires your audience on your coaching website to opt in for your lead magnet.

So … the single most important thing about your lead magnet is the title.

Of course, your freebie should be valuable, but the title you give it may make or break your leads list development because it’s likely to be the deciding factor whether someone will bother to opt-in and read it.

Look, unless you have trained in marketing you’re probably not that good at titling — whether it’s your free download or a blog or a podcast episode.

Titling is an art and it takes practice to wordsmith in a way that motivates people to take action. It took me years to learn this.

The biggest secret about titling is to RAISE CURIOSITY. Not what you thought, right?

Take the title of this episode — The Single Most Important Thing About Your Coaching Lead Magnet. It inspired you to action. You decided to listen to this episode.

Notice that I didn’t give away what that single most important thing is in the title. That’s the big mistake most coaches make in titling.

I could have titled this episode: How to Title Your Lead Magnet. Not a horrible title but it is super dull.

Now, you do need to give some idea what your lead magnet is about in the title but you can be somewhat cagey about it. I encourage my VIP clients to take their unique benefit statement and slightly alter it into a title for their freebie.

Why? Because their Benefit Statement describes the big problem they help their clients overcome and/or the ultimate outcome their audience wants.

For example, my Benefit Statement is:

Helping coaches earn more and market less by choosing a highly profitable niche they’ll love.

Choosing a profitable niche is a BIG problem for all new coaches. And, all coaches want to earn more and market less.

So my own freebie title mirrors my benefit statement:

5 Secrets to Choose a Highly Profitable Coaching Niche You’ll Love

See how that works?

3 More Things Your Coaching Lead Magnet Title Needs

So you want to start by raising curiosity. There are four other things that are helpful:

  1. Numbers in titles have been proven to increase interest.
  2. Name or imply your target audience in the title. The phrase “Coaching Niche” makes it clear I’m talking to coaches.
  3. Name the basic topic without making it dull.

If you’re following my guidance in this podcast series for creating your lead magnet you’ll first design your Signature Program, then create a free offer that pre-qualifies and pre-sells your audience to buy that program by having the freebie organize around your VIP offer.

I know, this is bit complex.  But there’s method to this madness. See I’ve learned that congruence and relevance are what help you attract clients.

So take a look at your lead magnet title now. Does it raise curiosity? Does it mirror your benefit statement and Signature Program? Don’t forget to grab your copy of How to Make Your Free Offer Irresistible so you can assess how your lead magnet stacks up and a client winner.

Ep 112 – Fall Back in Love with Your Coaching Business

This episode is a surprise package. It was to me and hopefully it will be to you too.

The longer I’m in business for myself — and it’s been a couple of decades now — the more I realize that once you have the strategy in place, success at your coaching business is largely an inner game.

And that’s mostly true about all aspects of life.

In a few minutes I’m going to share something radical that could help you to fall bacj in love with your coaching business and your life. But first let me take you back 14 years to an inspiring moment in time.

In 2006, when I first launched Prosperous Coach, it was a membership program with a year’s worth of curriculum for new coaches. One of my members made a huge impression on me. And I realized that while I was teaching other coaches how to launch, one of my Prosperous Coach members became my teacher.

This isn’t unusual in coaching by the way. Our clients have a lot to teach us.

This woman, I’ll call her Reena, was incredible! Smart, funny and wise. She was warm and encouraging to everyone. She accepted everyone as they were and filled the Prosperous Coach community with love.

She also had amazing successes early on that were so inspiring and possibly a bit intimidating to other coaches. Clients were flocking to Reena. She was getting $10,000 coaching contracts.

And before you start imagining a statuesque woman in an expensive suit … Reena was, I think, 5 feet tall, boyish, wore no makeup and could care less about clothes. She was not memorable by her looks but by her presence.

She’d always say that Prosperous Coach made her prosperous. She was a walking billboard for me. And it made me blush because ultimately I knew that I deserved little credit for her coaching business success.

I say this not to be self-deprecating but because over time we became long distance friends. Beyond her graduating from my program she’d touch in from time to time saying how much I and Prosperous Coach meant to her.

And, I learned that she had many businesses before her coaching business, ranging from farms to corporate think tanks and other diverse things — each one of them wildly successful.

She’d start a business, bring in a team, nurture that team with love, respect and encouragement then turn over responsibility and move on to her next adventure. She was a consummate coach helping other people’s stars rise. And she was beloved among her colleagues.

She never talked about money but I knew she was wealthy in every respect of the word. And she was the most FREE person I’d ever met.

She shared stories about enrolling a new coaching client while sitting next to someone on an airplane. Those clients would champion her, promoting her far and wide. She never marketed ever.

Companies scrambled to hire her for keynote speaking gigs and she wasn’t even trying for that.

Years into our friendship I asked Reena how she made so much happen so effortlessly and she told me a harrowing and deeply personal story, which is why I’m not sharing her real name. She was abducted at the side of a road, dragged into a forest, beat and abused and left for dead.

She survived by crawling 15 miles out of the forest. And she started a new life unafraid and accepting life the way it came to her.

She didn’t tell me this story as a victim. She told it as the moment of her life transformation. And what I learned from her is this …

I make my success by the way I think, by how well I accept myself, my circumstances and other people.

So … if you’re out there listening … thank you for being my teacher, “Reena”!

Flash forward 14 years. Here we are. All of us are soaking in fear or worse with Covid in our midst for nearly a year now.

The Revolutionary Concept of Radical Self Approval

Sooooo … I had a rough week. And my deadline to create this week’s podcast episode loomed over me. I found myself without words. A rare thing!

Yeah, there are some hard things going on in my life and a bit of depression pulled me down. I found myself spinning stories about myself and my future.

The mean woman inside me took over for a bit. I felt listless and rudderless.

Then, literally the sun came out. And I thought about Reena, that champion of mine from early days in Prosperous Coach. And it helped me remember a watch phrase … Radical Self Approval.

Do you know about Radical Self Approval? For me this concept REVOLUTIONARY!

I wish someone had taught me about this when I was in high school or when I was a young adult trying to make my way without making such a mess of things. I wish I’d known it when I started my coaching business.

I want you to have this to help you starting YOUR coaching business. Radical Self Approval is just what it sounds like. It comes from a term “Radical Acceptance” coined by Marsha Linehan, who created a form of talk therapy to deal with difficult emotions while changing thinking patterns.

Everyone needs that, right?

I have a little handwritten sign at my desk with the words Radical Self Approval. It’s taught me that it’s okay to “play all the keys of the keyboard”. Feel all the feels and also, at the same time, to accept what is and move forward with joy.

It’s about becoming non-judgmental about yourself, your world and your circumstances. 

Human beings spend too much of their time beating themselves up.

In the last 15 minutes what have you been beating yourself up about?

It could be the thing you just said to a client. The way you feel about yourself, your coaching abilities. The way you feel about your clients. Or the way you feel about the money you’re making or not making. Or maybe it’s judgment about what you could be doing to build your business but are not doing.

I get it, my friend. Every one struggles with these feelings. With beating themselves up. 

But we know this … beating someone up is not a way to get then to do more and be more with excellence. 

It’s self acceptance and being in love with yourself, your circumstances even if they are hard that will encourage you to greatness.

Try it out. Replace your mean voice with Radical Self Approval and see what happens next. 

In the Next Episode: Is It Okay to Coach Without Permission?