Finding true success in coaching presents some significant challenges. All are solved with pinpointed focus on one target market, plus a handful of winning strategies and a bit of patience. No joke.
Real Coaches, Real Results podcast series interviewing coaches who have found their success by championing one viable market. Interview #1 with Kristin Keffeler, coach to wealth advisors.
My last post on target market versus coaching niche struck a nerve. In the coaching world the meaning of “niche” is frequently confused. I favor the term “target market” because “coaching niche” is often understood as a topical niche, rather than a distinctive group of people.
Coaches who target a market do more of what they love, are paid better, and have no limits on their income. Coaching niches rarely match up.
Coaches have to eat, too. Sustainable business requires you to sell something that people really want to buy. Find out what your clients need and sell that. You can do this in three straightforward steps.
What is a marketing funnel and how do you create one? A leveraged marketing funnel is the best way to design products and programs that can get you past the “money for time” ceiling on your coaching income.
Six gateway skills for coaches – writing, speaking, training, networking, referral building, and alliance partnerships – open doors to ideal coaching opportunities and clients.
Is your coaching perceived as essential or as a luxury that can be given up? To position your coaching services as essential, focus your energy on a unique accessible group of people and solve the critical problem standing in their way. That’s how you “own” your market.
Target marketing really is the fastest and easiest way to build your coaching business. And business markets are the most lucrative and accessible. They will pay you to help them be better at what they do for a living. But you don’t have to be a “business coach” for this to work — or even know a lot about business.
Have you ever felt nervous or inarticulate when talking to a coaching prospect? With practice, this process is effortless. Follow these seven steps to winning conversations with prospects.
When you set your coaching fees and tell prospects about them, give yourself the advantage of a powerful mindset. Integrate these Four Power Concepts together to charge what you’re worth.
To attract coaching clients, learn to think and talk like your ideal clients. First you need to know who they are and what makes them tick. Next, you need an answer to this question: What do you do?
Have you ever choked when it came time to tell a potential new client your coaching fees? It’s embarrassing. But don’t worry. You can turn the tide on this problem with just a few shifts in your approach…
If you’re morphing your message and your coaching niche to fit any potential client that comes your way, you are making more work for yourself! The fix is simple…
You want to attract the ideal coaching clients who are ready to invest in their future by hiring you. And if you cultivate loyalty, they will keep investing in everything you offer. That’s why you need a masterful “elevator speech”…
Websites don’t work alone. Traffic must be driven to them. Visitors find you through visibility builders — networking, public speaking, group work, blogs, social networking, articles posted in journals or directories and incoming links.
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