Coaches are more business savvy than they used to be. Now, every coach knows that when you land a smart coaching niche, all the doors of opportunity open up and prosperity flows in. It solves so many problems:
- It’s easier to enroll clients without being salesy.
- It clues you in about how to connect with future clients.
- With many niches, you can charge more and clients will stay longer.
- You can move beyond your region into international coaching.
- All your efforts can be leveraged for a bigger impact and result.
And, if you choose wisely, you quickly become a coach in high demand. That means you earn more, coach more, and marketless. That’s the way I like to do it.
Sometimes it’s a smarter move to say ‘NO’ to a new client or opportunity.
But how do you know when to say ‘yes’ and when to say ‘no’? And, what’s the difference between a good opportunity and the RIGHT opportunity for you?
The right opportunities will align with:
- Your values and strengths.
- Your work-style preferences.
- Your business model and vision.
Factor those things into a set of “success criteria” as a way to filter out your best opportunities before you commit.
I’ve been doing a lot of website reviews for coaches and consultants lately. Many are squeamish about the idea of putting their face prominently on their website. Yeah, I tried to dodge that early on too. But I came around and here’s why it’s a good idea for all service providers…
You are the face of your business and your face speaks miles about you. Your future clients want to see you before they engage with you. What would it say about you if you weren’t there to greet them when they arrive on your Home page?
But don’t worry. This isn’t about the popular notion of good looks. What matters is that your core essence comes through. Your ideal clients will see it and respond positively. Here’s how to help yourself show up for the camera and get a great set of shots:
7 Insider Tips for Great Headshots
#1 Be sure to get really good sleep, eat well, and drink lots of water the week before your shoot.
It’s true. The make or break factors in coaching business success are rarely about education, specific business skills, or experience. Instead, it all comes down to how you manage your mind.
Nearly all my clients have struggled with believing in themselves at one moment or another. I’ve struggled with it on and off myself. What’s pulled me forward again and again is a BIG WHY. With all my heart I want to serve and earn with the freedom to do it my way. Over the years I’ve learned to use obstacles as my prosperous path.
Change Your Mind
When you break through, it’s a shift in perspective that does it. You simply change your mind. Suddenly, what seemed like a steel wall in your way becomes a wisp of cloud. If the steel wall persists, it’s not because it’s real. It’s just waiting for you to see the wall come down. You have the power.
There’s a simple tool you can deploy whenever you feel that knife edge of wanting to give up: Turn what feels like a big deal into no-big-deal. Release your fixation on whatever you think is lacking and put their focus back on serving.
Move forward like a toddler reaching for a toy – with joy and determination.
A couple of years ago, the coaching industry magazine choice featured an issue devoted to “The M Word” — too discreet to even print the word in large type. Money is perhaps the most taboo topic, yet it’s in the back of every coach’s mind – how to make more of it, more easily and consistently.
For me, it boils down to this question – why do some coaches make more than others? I’m studying this right now, not only for myself, but also for coaches who seem to only get pro bono or trade clients. And for the coaches who continuously over-deliver, under-fill their business, place a low value on their services, and haven’t yet realized how the power of coaching grows when clients fully invest in themselves. It can be different for you, if you really want it to be.
The Big Secret
The #1 reason why some coaches make more than others — they ask for it! That’s the big secret.
You’ve heard “the squeaky wheel gets the grease”. That applies here too. It’s not about being smarter – except for the fact that they are smart enough to ask. You don’t need more coaching skills and certifications. And it’s not about having more experience or being better at coaching and marketing. But you do have to believe in yourself enough to ask for more.
People who make a great living in coaching think strategically about money often enough to plan for it. They analyze their sales, and innovate ways to increase them. That doesn’t mean they are obsessed with the bottom line or less heartful than other coaches. In fact, some of the highest earning coaches are very spiritual in their approach to business, knowing that abundance means there’s enough for all.
What else do coaches who earn more know, that you can apply right now?
This is a guest post by my friend and newsletter expert, Linda Claire Puig
There are two kinds of marketing strategies: active and passive. Active strategies are things like speaking (and selling) or picking up the phone to call a prospective client.
Newsletters and other keep-in-touch strategies fall into the “passive” category. However, they are far from passive in the powerful ways that they can help you increase your income.
Here are five ways that newsletters help make you money:
Front & Center
A newsletter keeps you in front of people. Not everyone is ready to hire you on the spot. Not everyone needs your services this minute. But when they are ready, when they have a pressing need for what you offer and your newsletter shows up in their inbox or mailbox, you’ll be the one to get the call, not someone who’s dropped off their radar.
Guest post by my friend, Erika Kalmar
Building a big responsive list is key to selling your programs and products.
But the question is – how do you build a big responsive list?
If this is also your challenge – don’t worry, you’re not alone! In fact, the majority of coaches and other service-based entrepreneurs experience this as their #1 obstacle.
Let me share with you my secret tool to massively growing my community – I used this tool to add over 2,000 people the first time and 3,000 the second time I’ve used it. All this, in 14 days each!
Not bad, is it?
The magic tool I’ve used is – organizing giveaway events.
There are many reasons why I think you should add giveaway events to your marketing strategy, no matter where you stand with your business right now:
- It’s free
- You can add a massive number of targeted people to your list in just 14 days or less
This is a Guest Post by my friend and colleague, Milana Leshinsky.
Using a product launch to fill your coaching program is one of the best marketing strategies ever invented! The following are some of my most important key strategies that will help you launch your program successfully. Any time you get away from these principles, your launch results may suffer.
1. Think like a newbie.
Experience can cloud your judgment, and what appears simple to you, maybe a complex idea for others to grasp. So, put yourself in your prospect’s shoes and simplify concepts as if you are talking to a 5th grader.