Guest post by my friend, Erika Kalmar
Building a big responsive list is key to selling your programs and products.
But the question is – how do you build a big responsive list?
If this is also your challenge – don’t worry, you’re not alone! In fact, the majority of coaches and other service-based entrepreneurs experience this as their #1 obstacle.
Let me share with you my secret tool to massively growing my community – I used this tool to add over 2,000 people the first time and 3,000 the second time I’ve used it. All this, in 14 days each!
Not bad, is it?
The magic tool I’ve used is – organizing giveaway events.
There are many reasons why I think you should add giveaway events to your marketing strategy, no matter where you stand with your business right now:
- It’s free
- You can add a massive number of targeted people to your list in just 14 days or less
This is a Guest Post by my friend and colleague, Milana Leshinsky.
Using a product launch to fill your coaching program is one of the best marketing strategies ever invented! The following are some of my most important key strategies that will help you launch your program successfully. Any time you get away from these principles, your launch results may suffer.
1. Think like a newbie.
Experience can cloud your judgment, and what appears simple to you, maybe a complex idea for others to grasp. So, put yourself in your prospect’s shoes and simplify concepts as if you are talking to a 5th grader.
Most of the time online tools come with hassles. It’s a lesser of evils sort of thing. Dropbox, my new favorite online tool, makes me smile because there are no bugs, no confusion and nothing to buy. Good on you Dropbox creators!
Dropbox is a place to put all your electronic stuff – files, folders, photos – “in the cloud” so you can access it from all your various devices – computer, iPad and smart phone. Plus, you can give instant access to anyone else you choose.
Let’s say you’ve got a new coaching client in New Zealand, and you want an easy way to get your welcome packet back and forth that’s secure. You set up a new folder with the docs, share it only with your client, then invite your client to open the docs, complete them and save them there on Dropbox. No downloading, printing or faxing. And it’s safe and secure.
Or, what if you want everyone on your team to be able to access a bunch of graphics anytime they need them? Set up the folder on Dropbox, load in the graphics and invite your team to share the folder. They can download what they need when they need it.
This is a guest post by my friend and colleague, Linda Claire Puig, 6-Figure Newsletter and Email Marketing Expert.
How many of your subscribers open the emails you send? Many coaches and service professionals new to email marketing get discouraged when they look at the measurement called “open rate.” Those who’ve been at it for a while do, too.
You might be wondering: Why is only a third of my contact list opening my emails? There must be something wrong. Is it worth all this effort if only a few people are reading what I send?
Before you throw in the towel, I want to let you in on a secret that a lot of folks don’t know: Your open rate isn’t really your open rate.
As a measurement, the open rate is highly unreliable, imprecise and inadequate. To show you why that is, I have to explain a little about how open rates are calculated and tracked. The open rate is actually a ratio calculated as the number of people who opened your email divided by the total number of emails that were successfully delivered to your list.
Email marketing software automatically adds a tiny, invisible image to each email delivered. When this invisible image is called to show up (invisibly) from the server where it lives, that tracks the email as being opened.
But this number is skewed — perhaps significantly — by what are known as “image blockers.” More and more people use web mail providers (such as Gmail or Yahoo) or applications (such as Outlook) that allow users to decide whether to view their emails with the images turned on or off.
When you see things showing up in your email with all the images turned off, that’s what’s happening: you have a setting somewhere that is saying “Ask me first if I want to see images.” Your images are “disabled” until you click to “enable” them. So…
I’m going to give it to you straight up here… unless a few clients and a bit of income is all you want; it’s not a smart move to do everything for your biz yourself. In fact, it keeps you from success.
Let me own up… in my first years as a coach I did everything myself except for web design. Not only did it postpone my financial success, but worse, it kept me in the “I can’t afford it” mindset which bled into my ability to attract ideal clients. It’s a Catch 22.
As soon as I upgraded my mindset and hired assistants, I also upgraded my income significantly. I have the greatest creative team – four people who free me up for more meaningful experiences in my biz. I no longer work for money, my money works for me.
Don’t fool yourself by thinking you don’t care about money, if you allow not having enough money to hold you back from what you want! It’s such a set up!
The saddest words I hear from entrepreneurs are “I can’t afford it.” When you focus your precious time only on the things that attract great clients, you always have the money to afford whatever “it” is.
Get worthy. Invest in your own success. If you do not, neither will your prospects. Believe me, if you come from a poverty mindset, so will your clients – and then guess who isn’t enrolling enough clients to thrive? You.
How do you know if it’s time to hire an assistant?
The signs are crystal clear:
This is a guest blog post by my friend and colleague — Kim Clausen.
Have you ever been to a teleseminar where you felt like the person leading the call was a slimy sales person who had no interest in you except to get your money? Most of us have, and it’s no fun.
On the contrary, have you ever been to a teleseminar where the leader was warm, engaging, trusting and provided great value?
As a teleseminar leader you want to conduct a training that is memorable, transformational, and makes a positive impact on your attendees. And to do that, there are four key elements to consider – and they all start with the heart.
Imagine a picture of a heart divided into 4 quadrants.
In the first quadrant, is the word welcome. Make your participants feel welcome. Greet them when they come on the line and call them by name. Let them feel that you are glad they are there.
In the 2nd quadrant, is the word safe. Create a safe and positive environment. Tell participants they are going to receive valuable information on the call, and that they will have fun. Create a place for them to share and be affirmed, to be vulnerable and not judged, to be valued for their opinions and knowledge. Deliver a teleseminar that provides great value and is not a camouflaged sales pitch.