Ep 142 – How Long Will It Take to Reach Coaching Business Success?

I was having the last session of my signature program with a favorite client the other day. This short episode is inspired by that conversation. Find the show notes at prosperouscoach.com/143

It’s bittersweet having a final session with a client. For them, they’re losing an accountability partner and the structure that helps them stay inspired and make things happen. From here on out they’ll have to hold themselves accountable.

For me, I lose their unique presence in my life session-to-session. I’ve been holding space for their growth. I’ve been responsive to emails and getting comfortable with their learning style, their work style.

All my clients are truly brilliant in their own way. And I come to feel a kinship with them.

My signature program is 5 months long so I have the honor of seeing my clients transform – not only the nuts and bolts of their niche, business model, website and program but also in mindset and approach.

There’s a lot of teaching and learning. That goes both ways.

For most of my clients there’s enough room in my program for at least one pick-my-brain session. You know, they ask me a bunch of questions about little things related to client management and the like. Little details from an experienced coach that help them avoid pitfalls or shorten more learning curves.

And sometimes it’s the big questions that get asked. The ones on every coach’s mind but they are afraid to ask until the last minute. Not because they are intimidated but because we’re busy work-shopping their business from the ground up.

So this client, a smart man with a family, full time job and the chutzpah to start a business of his dreams asked me the ubiquitous question that has no satisfying answer.

It goes something like this … how long will it take me to be successful? He said with humor in voice. Is it three months, six months, two years?

Here’s more or less what I said:

Yes. All of that and more. At three months and before you’ll have a slice of success. At six months if you’re consistent and congruent, leveraging what we’ve created, you’ll have bigger successes.

Success comes moment to moment and you must celebrate those moments. Because if you do not, the long-term success you crave won’t arrive.

Your business is your baby. It’s like a living entity – a part of you. And you need to nurture that baby every day so you can attract good things – a following, social proof, Discovery Calls, ideal clients and of course the income comes with that.

If you neglect that baby it won’t thrive.

And here my client said something like “Yeah but with a kid don’t they eventually grow up?” And we laughed about that.

It gets easier but they are always your child. And with each phase you need to learn how to parent differently, right? You adjust as they grow.

With a business as with a child they grow as you grow,  you grow as they grow. You calibrate to the new phase. You learn what works and what doesn’t. You learn to live with limitations.

Successes happen. Then things change and you have to figure out the new way. Test and tweak. Incremental improvement.

There is no magic number. Could I say it takes about 18 months? I could, but that might not be true for every coach with every target audience, with every skillset. All coaches are different. And just like happiness success is transitory.

It took me years to find my sweet spot — I mean the combination of everything that works best for me. Do I get that all the time? No.

And I’m probably on version 8 or 10 of my business after 24 years. I’m not talking about major do-overs here. I’m talking about stretching and innovating, trying and failing, adjusting and finding a better way.

This is what we do in life. This is what every business is like. Whether it’s a solo coach or a big corporation, a boutique business or a mid-sized empire. Every business grows at the pace of its founder or teams. Every business grows according to the ability to adapt.

The most important thing right now is to do something everyday to grow your business. It might be as small as a social post or as big as doing a TED Talk. Find the way to attract your audience. Dedicate yourself like you wish you dedicated yourself to being healthy.

You have a solid business foundation now with a niche that’s uniquely yours. It’s your baby. Celebrate the baby steps. That will condition you to succeed in a bigger way.

So then my client told me that he truly gets my podcast episode sign off now — Stay inspired and make things happen.

He said: “It’s not stay inspired OR make things happen. I need to do both.” That’s right!

Ep 128 – Listener’s Choice – What Exactly Makes a Coaching Website Client Winning?

This episode is a Listener’s Choice episode, which means a whole lot of coaches have listened to it!

Think of this as a master episode – it’s almost like a seminar and it covers nearly all of the most important principles I impart to you about having a successful coaching business.

And, because I’m finishing up a series on Lead Magnets, I wanted to remind you about something that’s critical to the success of your freebie – you must have a sticky website. That’s a website that inspires vistiors to hang out, read everything and of course, sign up for your downloadable lead magnet. It’s what I call a Client Winning Coaching Website.

Without that all the effort you spent on your lead magnet will be wasted.

Also a reminder … at the end of this series on Lead Magnets for coaches I’ll have a free downloadable assessment for you to test your own lead magnet to see if it’s irresistible or not. So keep listening to this series. It’s coming to a valuable close with that free assessment soon.

Now onto the Listener’s Choice episode …

I’m going to take you on a journey. And, this is really about websites and how they work on your behalf to bring you clients and future clients and get people on your list so you can connect with them and build relationships of trust with them over the long term.

Okay, so today what we’re going to dive into is what is it that makes a coaching website client winning.

And remember last week I talked about how so many coaches are putting up what I call an online brochure, https://prosperouscoach.com/41 which is really not geared for attracting and enrolling coaching clients.

As a result, the website just kind of sits there and does nothing. And it’s frustrating because no doubt you spent money on it and time on it and invested a lot of your heart and soul into it too.

There is a totally different way to do a website and if you’re about to start your website, I hope you’ll listen really closely because it does begin with some really early things. One is choosing a viable target audience full of seekers and developing a really smart niche that’s going to help you stand out in the crowd.

But also there’s the mechanical thing which is to choose a website template that is actually geared towards enrolling clients for you and a lot of them are not. That online brochure type is not.

Imagine the Customer Journey Online

Now, take a couple of deep breaths, close your eyes and think about when you’ve been online and something has jumped out at you and hit the mark about what’s important to you .

You have clicked and gone to a website. Then, because of the experience that you had there on the website, you made a decision to sign up on a list for get a free download. Or, perhaps even taken a stronger action and actually invested money into a program of some sort.

That journey is called the customer journey.

Create a strategized customer journey like what I describe below for your website tailored to your target audience.

The easiest way I could think of to illustrate this for you was to talk to you about your own goals and objectives as a coach.

As human beings, when are on the Internet, we are mostly in a trance moving through this thick, very busy, loud, marketing-heavy environment. We very quickly make decisions about what we’re going to pay attention to and what we’re not going to pay attention to.

It’s mere seconds. We pay attention to is something that has a high degree of relevance to us as individuals.

Your top challenges and goals are floating around in your head in the background all the time. Something that you’re struggling with, something that you are challenged by, something that you’d like to change, something that you’ve tried to do on your own but haven’t been able to.

You’re looking for help … maybe even consciously yet.

Relevance is What Grabs Attention Online

What we’re talking about here is relevance.

You have a set of things that are top of mind for you as an individual and every other person out there on the Internet has a set of challenges, goals, things that they’re thinking about in the back of their mind all the time.

How does that relate to your website?

Be sure that your website hits one of those high points, one of those relevancy points for your target audience.

And you can see the problem here is that if you don’t have a narrow enough target audience — if you don’t know exactly …

  • what makes them tick what keeps them up at night
  • what it is that they really, really want
  • what is an acute problem they most want solved

… then you’re going to have a hard time creating a website with an online customer journey that will enroll your ideal clients.

A Model of a Customer Journey Relevant to Coaches

I’m going to take you on … my client’s journey because it’s quite intimate to me and also quite intimate to you. I serve coaches and you are a coach so the customer journey that I’ve put together that connects to my website is relevant to you.

My hope is that by walking you through this, you’ll have a model. You’ll see what it is that you need to do with your own website, for your own target audience.

Okay, so there you are. You’re a new coach, you have some clients, some of them are paying, some of them are not. You finished coach training or are just about to finish coach training.

But so far your business really hasn’t taken off and there are set of things that you’re struggling with as it relates to your coaching business.

You have to be a successful coach and to make a difference in people’s lives. One of the struggles is this whole niche thing.

I still don’t have clarity about my coaching niche!

So what do you do when you’re online with that problem? Well, you might search for answers about coaching niches. Searches are one way that your clients might find you.

Searching online you’ve found some articles about coaching niches and you start to read them and you’ve kept your Google page open because you want to go back to options. Some of the articles are helpful and some of them are not. Some skim over the surface.

But then you come across something that is unique, that isn’t something you’ve heard everywhere else and it speaks to you.

You’re inspired. You go their website.

Here’s How to Create a Pre-Qualified Coaching Client on Your Website

  1. The first thing you see is that their brand (same as the name of their company and domain). It speaks to you.
  2. And then right underneath that brand name, you see a core message. It’s a benefit statement. And what it says hits the mark about specifically what you want and what you’re challenged, so you’re inspired to read more.
  3. You scroll down and you read the highly relevant home page web copy. It’s short and hits all these specific things that you’ve been thinking and feeling.
  4. It’s pointing you towards a solution — a free downloadable guide all about how to figure out your coaching niche. And so without a thought you are putting in your name and email address and you are downloading that pdf.
  5. You’re inspired to immediately open it up and everything you see in that guide makes your heart sing because here is someone who gets you, someone who understands what it is that you’re trying to accomplish, they’ve done it themselves and they have a system.
  6. And you are so inspired by this point that when you read how the guide invites a free Discovery Session with this person you don’t hesitate to schedule it.
  7. And in the meantime, while you’re waiting for that discovery session to happen, you are back at that website bingeing on more relevant content.
  8. By the time you get to that Discovery Session you are pre-sold on hiring this person! So when they offer you an opportunity to work with them, you sign up.

What I’ve just described is it customer journey. It’s a model for you and what you want to create for your ideal clients — a unique narrow audience.

Mindfully and Strategically Design Your Coaching Client’s Web Journey

Don’t throw up a website selling coaching. Instead, mindfully, strategically making every decision that influences what your website is going to look like, what the copy’s going to say, what your free offer  is that takes your ideal clients on a meaningful journey of building trust and getting pre-qualified to work with you.

By the way, don’t just offer a Discovery Session as your freebie on your website!

It’s too early for that. It’s kind of like going on a first date with someone who brings their parents along. Too much too soon!

Build your customer journey from the ground up.

I know it’s not an easy thing to create this customer journey. I know it’s not an easy thing to choose your coaching niche to make sure that you have a viable target audience that’s full of seekers — people who will invest in your help to get exactly where they want to go.

Specificity is the Secret to Creating a Client-Winning Journey for Your Coaching Clients

It is specificity in all things that snaps our head to attention.

Going back to the coaching niche example, see how specific that is?

We need to find for you what is that burning issue that is common for your specific narrow target audience. The pain is so acute that when your ideal clients see words about that on the Internet, they snap to attention.

5 Things That Make a Coaching Website Win Coaching Clients

Now, I promised you in this episode that I would explain to you what makes a client winning coaching website client winning. And in a way I just have but I’m going to go over it now instead of the customer journey where you’re a part of it.

First, it starts with choosing a brand name that is really specific to the outcome that you offer. Here is my brand:

Prosperous Coach

See how it fits my target audience?

I’ll go into more details about brand names in a future episode, but just know that that’s an overview.

Your brand —which is the same thing as your company name and your domain mirrors that too — is the very first point of client attraction on your website.

You want ideal coaching clients to arrive on your website and think: yeah, this is for me.

Which brings me to the second point, which is what I call a core message and a lot of people call a benefit statement — it’s a sentence that describes in specifics how you help your target audience.

My core message is:

Helping coaches earn more and market less by choosing a profitable coaching niche they’ll love.

I’m naming two specific things coaches really want — to earn more and market less and a top of mind challenge for new coaches — to choose a profitable niche they’ll love.

It’s short and it’s power packed. It’s not just a tagline that’s sort of like — Go. Fight. Win! — it says more than that. In seconds it tells people who arrive on your website if they have arrived at a place they want to be and it inspires them to delve further into your website.

That core message is high up in your website. right on the header right there with your brand.

On many coaches websites that I see, the header just has a quote on it or it has some pretty image, but it doesn’t really tell the person who is arrived on the website: I have arrived at the right place.

When you go to website, aren’t you pretty quick to judge whether this website is valuable to you or not?

If not, you bounce off and you’re on to something else because the internet is a vast place and if you are not spoken to at the heart level about your specific challenges, then you’re gone off that site never to come back again.

Next, what goes right underneath the header is some client winning web copy and there are a lot of tricks to web copy. Don’t write a philosophical essay and hope that people are going to read it because people have very short attention spans.

We are a distracted population, especially when we’re online, especially when we’re on our phones.

We are so easily distracted away from what we’re doing that we very often don’t read more than a sentence before we move on

 So your web copy on your homepage needs to be short, punchy and get right to the point in a way that is emotionally evocative. It can’t be formal language. It can’t be long, deep paragraphs. Maybe … 250 words max.

Your home page copy is meant to get your target audience to your first conversion process, which is your opt in  — a free downloadable guide, loaded with value that they can’t get anywhere else.

Don’t create a freebie that’s coachey because there are hundreds of thousands if not millions of those kinds of articles and free things out there already.

Dig in and create a free offer that’s so specific to your target audience and niche while it solves a really unique problem they have while it pre-sells them on enrolling with you without being salesy.

I’m going to go into more detail about freebies later on down the road,

Once they download your freebie, you want them to read it. The copy needs to be short and punchy and really to the point. Pull their eyes through that downloadable freebie and deliver AHA’s quickly. Enlighten them, inspire them, open their eyes, get them thinking.

You want them to read it all the way to the end where you invite them to your Discovery Call.

By the time they finish reading your guide they are so primed that they click the link takes them to your calendar.

But you know people are all different. Some people are not going to immediately read that downloadable freebie. So you also need to have set up a set of follow up emails constructed in a very strategic way. They’re short, but they’re connective, they’re emotionally evocative, and they point attention to specific passages or pages of your freebie.

Lastly, your Discovery Call is your opportunity to enroll them as a client. There’s a non-salesy, non-coachey way to enroll them that doesn’t send them away wholly satisfied as sample coaching sessions do.

If you are working on your website right now and there’s something holding you back from getting it done in a client winning way, reach out to me. Let’s have a strategy session.

Ep 10 – Why Do Some Coaching Niches Fail?

This is the 3rd episode in the series Smart & Profitable Coaching Niches.

It’s heartbreaking but some niches never pay off. They just don’t ever get off the ground.

And it’s confusing because they are often about topics everyone cares about or target audiences that NEED so much help.

But that’s part of the problem.

When people buy support to get what they need they’ll most often turn to free resources or to known resources like therapists or doctors.

It’s WANTS that inspire investment in programs that lead to personal transformation.

WANTS drive investment in things and experiences, not needs.

Seekers and Non-Seekers

Seekers are what I call the type of people who invest time and money —from their own pocket — into their personal and professional growth.

Coaches are seekers.

Seekers:

  • Are driven by their desire to make a meaningful contribution to the world.
  • Have social personalities (even if they are introverted) and enjoy influencing others.
  • Are always actively working on themselves and their top goals.
  • Want to become masters at what they do.
  • Buy and read self help or educational books.
  • Will go to an experiential weekend retreat and invest a bundle in it.
  • Pay for vocational training, like coach training, so they can do something they really want to do.

Not all people are attracted to those things. Sometimes it’s circumstantial. Sometimes it’s behavioral.

3 Types of Non-Seekers

  • People who were taught to be fiercely self-reliant.
  • People who invest most of their time and money on things they value more than their own personal growth.
  • People who don’t value themselves highly right now for whatever reason.

So you can see it’s important to consider whether your target audience is full of seekers or not.

Popular But Usually Profitless Coaching Niches

I’m about to list some audiences who are not generally seekers, which means they are less likely to invest in hiring you to help them overcome problems and reach goals.

Full time stay at home moms

They invest time and money in their kids. Yes, they’ll love your free stuff and Facebook groups but they won’t consistently or significantly invest in support to be a better mom, live a more balanced life, or to thrive in motherhood.

A client once came to me who had put 5 years into building a coaching business focused on moms. She is a highly intelligent go-getter who diligently tried every marketing approach. She had great programs, products, freebies, an effective website. She had a big list of moms but few bought anything she sold and usually only something very low cost. It was heartbreaking for her. She had to abandon it.

Another client decide to work with mom entrepreneurs. That was different because the focus was helping them to build their business and still have energy for family. The goal to build a business shifted their behavior from the non-seeker to seekers.

Empty nesters

These people do have real challenges but the state of being an empty nester won’t inspire them to invest in programs to get through that experience unless they already know they want to fill their time with a business venture. Again the shift from empty-nester to business owner changes the buying behavior.

Divorcees

There is no doubt these people could use some help. I’ve seen many coaches try this audience and not make a good living at it. The only exception was a lawyer who became a coach. She had ready access to newly divorced individuals through her colleagues and past clients who valued her.

Retirees

Wealthier retirees might invest in experiences. But the average retiree is holding onto their money or spending it on children and grandchildren.

Doctors & Lawyers

These types of professionals have a self-sufficient personality. They might engage you IF you are or have been a doctor or lawyer yourself but aren’t likely to open their mind to working with you if you aren’t in the club.

There are also some topical niches that tend to never launch well.

I’ve seen people putting themselves out there as Fulfillment Coaches, Confidence Coaches, Serenity Coaches, Abundance Coaches and other somewhat abstract or intangible topics.

While we all want fulfillment, confidence, serenity, abundance and happiness – these are all temporary states of being and people may only invest for a short program that doesn’t cost much.

If your heart is set on coaching around these types of abstract topics focus in on a unique and narrow audience, find out what they want so much they’ll invest in your help to get it.

Then apply some of the principles you’d use to coach someone in one of those abstract, intangible topics to help them reach a tangible goal.

Now I’m not right all the time. I base what I say about coaching niches on 2 decades of experience.

So, if I’ve asserted some idea and you can prove me wrong, please, please do. Get in touch and let me know where I’ve erred and I’ll make a public correction. My listeners would enjoy that. In fact, maybe you could be a guest on my podcast and help us understand how you made your niche successful.

A note of compassion here … if you’ve targeted one of these groups or focused on one of these abstract topics I know it hurts to hear it may not pay off.

My guess is that you saw the title of this episode and it resonated because some part of you feels frustrated that your business hasn’t taken off.

Hopefully this episode shows you that it’s not about you, it’s about your niche.

Did you know that I’m accepting applications for FREE On Air Coaching?

The way On Air Coaching works is you and I have a private business coaching session that’s recorded and later that session is aired as an episode in this podcast series.

On Air Coaching is perfect for you if you are a trained coach who hasn’t yet landed your own profitable coaching niche.

It’s okay if you haven’t done anything yet to build your business.

It’s equally okay if you’ve tried one or more niches and, for whatever reason, it’s not working for you.

In our session I’ll ask you questions to uncover possibilities. We’ll identify a fantastic target audience for you, and brainstorm what they most want and how to apply your gifts and skills to help them get it.

Knowing you audience and niche will give you a profound sense of direction and focus for you coaching business.

I’d love to work with you.

Mentioned in This Episode

My next Episode is — What Coach Archetype Fits You?

Ep 9 – 12 Ways a Smart Coaching Niche Empowers You

This episode is part of my Smart & Profitable Niche Series. Hey, I know I’ve been talking a lot of coaching niches in my podcast so far.

And I know that topic might make you groan … because it’s so hard to figure out on your own.

But let me clue you in to my strategy in focusing on this topic for a while.

  • 93% of coaches struggle with choosing a smart & profitable niche. It’s a big issue.

Do you have to choose a coaching niche? No.

Some say let your niche find you.

You can just float around, stay a generalist, coach all sorts of people about all sorts of topics.

I think that’s a good way to go if you haven’t consciously chosen to become an entrepreneur. You’re just trying this coaching skill set on. You don’t expect to earn much. You just love the process.

But if you want to leave your current job and make coaching your job … if you’re serious about being your own boss and being the director of your career why not give yourself all the advantages and take the time to niche your coaching business in a smart and profitable way?

It’s a strategic approach, and an internal shift as well, away from thinking like practitioner to becoming an entrepreneur. Treating your business as a living entity that grows and changes with you over time.

I’m about to illustrate the advantages that come with focusing your business on a unique audience and niche. And notice how one advantage leads to another.

One smart decision makes everything easier and empowers you for long term success and exciting turning points in your business and life that you can’t even imagine yet.

First a quick suggestion … if you are agonizing over your coaching niche fill out an application for FREE On Air Coaching.

The way On Air Coaching works is you and I have a private business coaching session that’s recorded and later that session is aired as an episode in this podcast series.

On Air Coaching is perfect for you if you are a trained coach who hasn’t yet landed your own profitable coaching niche.

It’s okay if you haven’t done anything yet to build your business.

It’s equally okay if you’ve tried one or more niches and, for whatever reason, it’s not working for you.

In our session I’ll ask you questions to uncover possibilities. We’ll identify a fantastic target audience for you, and brainstorm what they most want and how to apply your gifts and skills to help them get it.

Knowing your audience and niche will give you a profound sense of direction and focus for you coaching business.

So apply for On Air Coaching on my website at prosperouscoach.com/8.

I’d love to work with you.

Now let’s roll out this cascade of benefits you experience when you do choose a smart and profitable niche and focus your attention on one target audience:

#1 You Have a Solid Direction and Focus

I remember when I started coaching without a niche how aimless and lost I felt. Every day was a head scratch. My brain searching around for purchase. What should I do?

First, I went to friends and family to convince them to hire me — the low hanging fruit. But those clients didn’t stay long. And I didn’t have the heart to charge them much.

I also noticed how hard it was to get them to focus. They brought weak agendas. There wasn’t a clear enough goal or a big enough why. It was as if my lack of focus didn’t inspire them to commit to serious process or changes.

I came away with some fluffy testimonials about the value of my coaching but little sense of true impact.

After exhausting people I knew, I palpably experienced that uncomfortable sensation of having to beat the bushes to flush out potential clients.

My marketing was pitiful but I worked so hard trying to interest people in coaching.

Having a solid niche replaced that aimless, listless feeling with certainty and focus.

#2 Your Message Stands Out and Grabs Attention

It’s not easy to get attention these days. Humans are more distracted than ever.

We flop around social media and websites in a trance. The only thing that breaks that trance is relevance.

Have you noticed how much of the same message is out there and how quickly you skip over it?

But when someone hits a hot button for you, you snap to attention.

How do we as coaches hit the hot button in our messaging?

It’s not going to be by talking about coaching. Because only coaches and wanna-be coaches pay attention to those messages.

What is personally relevant to you is not personally relevant to everyone.

Our brains in a constant state of overwhelm only hone in on specific words, specific problems, specific desires that are urgent to us.

When you focus your business around a smart niche with a unique target audience suddenly you’re able to speak with relevance about what those people care about.

Relevance is how your message gets noticed, liked, shared.

#3 You Know What to Do Each Day

Because you’ve focused your attention on a unique target audience and found out their urgent challenges and desires, the spotlight comes off of you onto them.

And suddenly, marketing is no longer the big scary.

You know what to do.

And if you need help learning what to do, the money you spend on training applies now, because you are 100% clear about your audience and niche.

Suddenly, you have the understanding about where to go to find these people and the courage to speak in a way that attracts them.

You know what they want. You understand their problems. You know more about why they invest in their transformation.

And you’re no longer throwing out random messaging and offers like spaghetti and hoping it will stick.

#4 Your Marketing Efforts Are Leveraged (So You Can Market Less)

Over time your consistent messaging and strategic approach gains power and momentum.

Attention becomes interest and interest becomes engagement.

#5 You Become Known and Trusted By a Community of Engaged People

Trust turns engagement into investment … in your programs.

#6 You Get More Client Referrals

Because you’ve geared your offers to fit your audience’s challenges and goals, your coaching produces more than just warm fuzzy feelings.

Your clients are getting tangible results. The kind of results you can put into a testimonial on your website.

They will refer other people in the tribe to you. Not just a casual referral but a specific testimonial about how your program helped them.

#7 Prospects Seek You Out Already Pre-sold on Hiring You

You’re known, liked and trusted. You’re on the inside of your target audience now.

They Google and find you.

And when they arrive on your website they’ll go directly to your Work With page wanting to hire you.

#8 You Know How to Enroll Without Being Salesy

Enrolling is easy now. There’s no convincing. There’s just a connective conversation that helps ideal prospects to “YES”!

#9 You Command Higher Fees

You’re a leader now. A sought after guide.

Before you tell them your fees they know it will be a significant investment in their growth and they’re ready to leap.

#10 It’s Easier to Create Irresistible Products & Programs

With your experience coaching one target audience who have a set of unique challenges and goals, you grow expertise quickly.

And it’s easy to turn that expertise into workshops, masterminds, retreats and online products.

Write the book. Launch the podcast. Grow!

#11 Big Opportunities Find You

The natural result of your commitment and focus on one smart niche and narrow audience is invitations

Invitation to speak. Nominations to lead a larger group.

It’s surprise time. Your Magic is fully awakened and alive.

I’ve had clients who because they stood out in the crowd were provided platforms to get their word out in a massive way or offered jobs in coaching firms or brought internally into an organization to coach the organization.

Those opportunities don’t show up if you’re a tiny voice in a sea of voices all saying the same basic thing.

#12 You Build a Legacy Business

Coaches have been sponsored, televised and awarded all because they had the courage to niche, specialize and become an advocate for one narrow audience.

Coaches contribute to their families and their communities in major ways.

Some coaches build a business that employs dozens or hundreds. A business that can be sold for a windfall.

It all starts with a smart & profitable niche.

Mentioned in This Episode

My next episode is W/hy Do Some Coaching Niches Fail?