Ep 93 – Bring Your Full Self to Your Coaching Business

Having a coaching business may be the only income-producing role in your life where you get to bring your full personality, values and life experience together to serve others.

You get to be authentic and vulnerable.

Sure, you put your best foot forward whenever you can. But you don’t have to pretend or puff yourself up.

You don’t have to build a persona but rather draw from and OWN all that you are.

Human beings tend to forget to OWN their intrinsic value and earned wisdom.

Truly, if you’ve never had a paying client before you can be honest about that.

In fact, I suggest to my clients to say with their first coaching prospects “I’d love it if you’d be one of my first clients!” It takes the pressure off. And your prospect will appreciate your honesty.

But you say it with enthusiasm for the person you’re enrolling and what you offer, right?

Build Your Coaching Business On Your Values

I took my training at Coach U, one of the first coaching schools, which was created by Thomas Leonard, who is often called the father of modern coaching.

He was known for an abundance of short pithy exercises. I received by mail 10 pounds of notebooks full of his exercises and curriculum!

His concept was that anything you did with a client you should first do yourself. In other words be just one step ahead and make sure your come from is authentic.

One exercise was meant to identify core and business values. Maybe you’ve even seen this exercise or a derivative of it out there somewhere in the coaching sphere.

I’ll never forget that exercise because I learned principles about myself that have never sent me in the wrong direction — that is, whenever I let them guide me.

For example … I realized that money is not in itself important to me. However EARNING is a core value. It’s important to me to deliver great value in exchange for my income.

See I crave independence in thought and action and the ability to choose what’s right for me moment to moment.

Those values made me a perfect candidate for entrepreneurship … for developing my own coaching business.

Sometimes, I’ve gone astray from my values trying to implement something that I saw other coaches do.

Sound familiar?

Through trial and error and a desire to serve myself while serving others I’ve found what fits me better.

Over the years I’ve made adjustments in my business to find my sweet spot – the way I love to work, when I want to work and who I want to work with. All of that is possible by making micro adjustments.

It takes time to find your sweet spot.

With my VIP clients we do much to uncover the clues to their sweet spot. But I also know that it’s a journey that’s worth the exploration.

And this is part of what it means to bring your full self to your business.

I think that being an entrepreneur and running a business is a spiritual journey.

If you have a big message you can put that out in an honoring way that fits your target audience. It could be that you launch your own podcast or get on a stage with that message.

Or it may be in a more quiet way where as it fits, you bring that message to a client in session.

How else can you create freedom in your coaching business to fully be yourself?

Look … you can dress the way you want. Let your freak flag fly. And you don’t need to worry about what people are going to think because the name of the game is attract YOUR people, your tribe.

I’m not a good fit for every coach. And you don’t need to try to be a good fit for everyone in your audience. This is the secret of niching that a lot of people don’t know … you want to become known for serving a micro audience because it helps you thrive.

Decide The Size of Your Coaching Empire

You can morph it as you go. I encourage my clients to start with 1:1 services and then build from there, as they feel called. But you may never need to do anything more elaborate than 1:1.

Beware of doing what everyone else says you should do. Just because there’s an exciting online training program about creating an online training program don’t feel you have to go there.

The reality is you can earn more with less labor and costs with 1:1. It’s the simplest coaching business model. I learned that through trial and error too.

I have adapted my business to fit who I am now. I’m on Prosperous Coach version 6.0 in 20 years.

Some jobs allow for some of that personal growth but most can’t allow you to do that fully because they have a internal structure, a hierarchy and proscribed ways of doing things.

NOW with your coaching business you can make and control all of those decisions.

Bring it! Bring your expertise, work experiences, life wisdom, skills, passions & interests to your business. It doesn’t have to be THE focus or your niche but rather something you bring to your client in the moment.

Consider What’s In Your Coaching Toolbox

Let’s say you’ve studied yoga and meditation. That doesn’t mean you have to be a yoga coach or meditation expert. Instead look for the opportunities with your target audience where that insight or practice will help them achieve their goals. Make those thing part of your toolbox instead of your specialty.

Now don’t get me wrong. I still believe it helps to target a narrow audience, to find out what they want so much they’ll invest in your help to get it. This is your niche. And niching helps you stand out, grab attention and grow your business faster than if you just do the life coach, career coach or wellness coach track thing.

Targeting and niching is about building a pipeline of clients. It’s about EASE and speed so you can earn more and market less.

How you work with your paying clients is up to you. And that’s where your uniqueness, your message and your style all come into play.

And play it is!

So, how will you make your business YOURS?

How can you bring your fully authentic self to this?

For a clue, think about how you’ve been limited in a previous role or business. What are the ways that you chafed against some boundary or rule? 

How could you give yourself freedom of expression while you serve?

Your coaching business is the opportunity of a lifetime to bring all that you are and all that you know to the table.

Ep 75 – How to Produce Content for Your Coaching Business That Inspires Engagement

Today is all about creating smart content as part of a visibility strategy for your coaching business.

I’m finally getting back to the Coaching Business Checkup series.

I started the series two months ago and have covered specific points of strategy that are critical for having a successful coaching business. I outlined those in 10 Ways to Be More Strategic In Your Coaching Business.

I want you to know why I veered away from finishing that series after 9 popular episodes.

It takes tremendous brainpower to delve into strategy in a clear and useful way. The pandemic has had me swimming through brain fog. I know I’m not the only one affected in that way.

But finishing this series now is important to me for a few reasons:

  1. It’s high time to get back to it. Procrastination steals energy!
  2. I know will help you start thinking strategically for every area of your coaching business
  3. I’m putting the finishing touches on a free download for you. It’s a series of powerful questions to help you assess if you’re doing all the right things to grow your coaching business and attract clients who pay you well.

So let’s get this topic rolling …

Content is Still THE Most Effective Visibility Approach

In today’s marketplace, whether you have a coaching business, manufacturing business or a bank, delivering useful content to your audience is the best way to build followers, loyalty and revenue.

That’s why part of my 5 month VIP mentoring program for new coaches is helping my clients to choose a content creation method, strategize a plan and create valuable content.

For more information about working with me to help you strategize everything from your ideal audience to your niche, messaging, offers, web copy, visibility approach and more, go to prosperouscoach.com/VIP.

To be successful every coach should put out valuable free content. It’s called generosity marketing.

3 Main Content Delivery Methods

There are three main content delivery methods:

  1. Blogging (articles & newletters)
  2. Podcasting
  3. Videos (FB Live, You Tube, Vimeo)

To make any of these work well for you employ social posting, emails and lead magnets to build awareness, inspire engagement and shares, and drive traffic to your website to encourage subscribes and eventually enrollment.

Blog

Podcast          +          Social posting                      +          Email              +          Lead Magnets

Videos

You’ve heard me say that too many coaches try tactics that are beyond where they are developmentally in business building. So what I’m sharing with you is deliberately basic. I’m not getting into ads or email campaign strategy because it quickly overwhelms.

And every coach needs to move towards those advanced tactics only after they’ve mastered the basics. Basics are foundational.

Most Content Out There Is Boring and Unoriginal

The challenge with most content is to inspire reading and sharing.

Here’s the thing … if you write about coaching it will only be interesting to coaches.

So if your content is about standard life coaching topics — limiting beliefs, values, self care — it won’t help you attract clients inspired to hire you and pay you well.

I know it’s tough to hear this. You may already have dozens of blogs and articles out there already on coachey topics.

I fell into the trap of putting out what I’ve come to affectionately call coaching drivel when I started my business as well.

Yes, everyone needs help with those issues and other standard coaching topics. But if your blog, podcast or video is about those things your voice will be lost in a sea of voices.

Here’s a trick, if you think of a topic you want to write about Google it and see how many hundreds of thousands or millions of hits that search gets.

So how can you consistently create content that will do these three things?

  1. Grab attention
  2. Be thoroughly consumed
  3. Get engagement and shares

It’s simple but not easy … be unique. Unique topics, unique titles for a unique audience.

What exactly do I mean by unique?

4 Ways Coaches Can Create Unique and Valuable Content

Originality isn’t a pure thing. In other words, you don’t have to be 100% original. But you do need to stand out with authentic content.

1. Narrow your audience

You know I’m a fan of this approach for coaches. If you want to stand out and become known fast then choose a small sub group as your tribe. I’ll use my own business as an example. I started out focusing on entrepreneurs. Then narrowed to women entrepreneurs. Then narrowed to coaches. Creating content got easier as I drilled down.

How could you narrow your audience?

2. Focus in on one specific problem

I have focused a lot of my content on one of the most painful and common problems for coaches – how to choose a smart and profitable niche. That’s not the only way I help coaches or the only topic for my blogs and podcast. But it is the cornerstone of what I do.

How can you focus your topic?

3. Develop an original perspective, model or system

This is about looking at a challenge or goal from a different angle or spin. My approach to helping coaches create a sustainable, profitable business they’ll love is different. I’ve developed a specific step-by-step system.

How can you create an original system for your audience?

4. Develop you own authentic personality and voice for your content

So … what’s unique about your writing and speaking voice? Which traits can you emphasize?

This takes time and repetition. But knowing this is a goal for your writing, podcasting or videos will help you get there faster. I see my clients’ voices blossom before my eyes as I help them create content.

Okay, that’s Content 101. And to help you ace your content grab my free guide called 5 Rules To Write Better Copy For Your Coaching Business.

In the Next Episode: Will You Exclude Some Coaching Clients If You Narrow Your Audience?