Could This Be the Reason Your Coaching Business Hasn’t Arrived Yet?

Your mindset.

It’s true. The make or break factors in coaching business success are rarely about education, specific business skills, or experience. Instead, it all comes down to how you manage your mind.

Nearly all my clients have struggled with believing in themselves at one moment or another. I’ve struggled with it on and off myself. What’s pulled me forward again and again is a BIG WHY. With all my heart I want to serve and earn with the freedom to do it my way. Over the years I’ve learned to use obstacles as my prosperous path.

Change Your Mind you break through, it’s a shift in perspective that does it. You simply change your mind. Suddenly, what seemed like a steel wall in your way becomes a wisp of cloud. If the steel wall persists, it’s not because it’s real. It’s just waiting for you to see the wall come down. You have the power.

There’s a simple tool you can deploy whenever you feel that knife edge of wanting to give up: Turn what feels like a big deal into no-big-deal. Release your fixation on whatever you think is lacking and put their focus back on serving.

Move forward like a toddler reaching for a toy – with joy and determination.

The Powerful 12

So what does it really take to build a successful coaching business? A little of this and that – all of it easy to develop if it doesn’t come naturally. Here’s my list of 12: A big enough “why” – the reason you carry on.

  • Curiosity.
  • A passion for learning.
  • Self discipline.
  • Creative juices.
  • A deep desire to serve.
  • Focus.
  • The ability to re-resource.
  • Stick-to-it-iveness.
  • Seeing mistakes as guide posts.
  • Patience.
  • Loving kindness towards yourself.

What did I miss in the mindset department? Share your thoughts about this in the comments section below. And add in any questions too. I’ll reply to you!

  • Patience is probably my biggest problem 🙂

    • Yeah, Linda, that’s a doozy. Here’s what I think helps with patience — don’t wait for results. I know it seems strange but make it a game to “keep ptiching balls to the Universe” (as Mike Dooley says). If you keep in action (at a sane pace) then eventually the Universe will hit a home run for you.

      I also like to remember that development is an incremental thing. Think of babies. They learn a lot by “being with” the moment. They don’t criticize themselves or despair if they haven’t learned how to walk or talk yet, they just keep reaching out for what they want and what they are curious about. If we could all have that kind of in-the-moment experience, life and business would be so much easier!

      • It would be a lot easier, yes 🙂 I’ve got the bills coming in though, so some clients would be nice 🙂

        • Absolutely. Clients coming in always feel good and is critical to your financial well being.

          Linda, what is one High Payoff Action that you could take repetitively (pitching balls at the Universe) to enroll more clients? Could you be very direct about it and make calls to potential new clients in your target audience. Could you call past clients and invite them back?

          High Payoff Actions are those that bring you what you want most — clients and income. So they are direct and might feel a little uncomfortable. For that reason, lots of coaches tend to do them last in the day/week. I’m suggesting doing them first every day.

          What do you think?

          • Thanks 🙂 I don’t have any past clients as a coach, and the potential clients are proving hard to find. I am starting up regular discussions over Google Hangouts to attract people, but that’s still a couple of weeks away. Cold calling isn’t something I’ve tried before. So I don’t really know how to 🙂 If I could get a couple of people on strategy sessions, that might get me a client or two 🙂

          • Hard to find future clients usually means your niche/target audience isn’t narrow or specific enough. Who are you serving/ trying to find, Linda?

          • I did a blog post about my ideal audience a while ago. I think it narrows down some of the way. I still don’t have regular demographics though.

          • If you’re willing to hear it… you target audience is way too broad. They are everywhere and no where in particular so it makes it challenging to find them and connect with them around exactly what they are seeking. How about checking out my free ecourse, Linda. You can get it through the opt-in on the upper right of my blog. It will really help if your website, message and everything are oriented toward a specific target audience and specifically what they want most. That’s how you found me!

          • That’s what I meant by not having the regular demographics yet (location, nationality, income etc.) I’ll check out your freebie. Thank you for taking the time to reply 🙂

          • Yeah, the demographics don’t matter. What you want is a specific target audience that’s easy to find, eager to evolve and invest in what you’re selling. I’m not sure anyone knows that they want magical life crafting any more than they’d know they want coaching. That’s why I suggest you don’t sell what people don’t already seek. But that doesn’t mean that when you get a client you wouldn’t do what you do.

            This is what my services are all about — helping coaches to get out of the stuck place and low income and few clients by targeting a viable audience. It’s all about speaking their language and letting them see how you can help them solve their specific problems. It’s how you get to coach a lot more, earn a lot more and let go of the overwhelm.

            The ecourse explains this way of looking at your business from your client’s eyes instead from the perspective of what you do. You’ll find it a relief! Enjoy!

          • Thanks 🙂

  • Rhonda, great list of traits needed to build a successful
    coaching business.

    I’d add another: willingness to see where a client is at and
    help them achieve their dreams instead of pushing your own plan down their
    throats. Some coaches see everyone as the exact same nail and hammer at them


    • So true, Diana. Thanks for adding on to the list!