Business startup requires deep reserves of patience and endurance. It’s not easy.

Grit, determination, discipline and belief in self — all those life skills that might not be your strengths yet are what you need to build to keep your momentum going.

The only way to get those skills is to master your mindset and habits.

If you do learn to master those things, you will be amazed at what it brings you. Not just income, not just great clients and coaching experiences, but the joy of respecting yourself.

Getting your coaching business established and working for you absolutely requires you to believe it WILL happen — even when there’s evidence to the contrary.

Remember … the whole point of faith is that it’s there even in the absence of proof.

Stop the Emotional Roller Coaster About Coaching Business Results

Don’t get me wrong, I think it’s normal and natural to sometimes get impatient, discouraged and maybe even need an afternoon off to stew or just play. But don’t let yourself continuously ride an emotional roller coaster.

You know what I’m talking about — the high highs followed by low lows. I’m very familiar with them.

I invite you to raise awareness about that emotional roller coaster so you can begin to master your mindset.

At first all you need do is simply witness with compassion what happens inside of you day to day. Here’s what it may look like, right?

Someone responds positively to your newly minted website – you swing high.

Someone else criticizes something on your website – you swing low.

Someone says yes to having a Discovery call – you swing high.

Someone says no to hiring you – you swing low.

Someone talks up an opportunity that will promote you – you swing high.

That same person later on isn’t responding to your follow up emails to seal the deal – you swing low.

What’s the common denominator here? What the other person says or does is dictating your reaction.

You can stop that by raising your awareness to master your mindset with compassion.

Listen, nothing is wrong with you! All new business owners are initiated through patience.

It simply takes time to establish a business. During this seemingly interminable slow time 3 important things are happening out there in the world as you are getting the word out about your business.

And by the way, I’m not talking about selling coaching. You are talking to a specific narrow target audience, who you’ve done market research with. And you are speaking their language. You have a Signature Program to enroll them into.

  1. People are getting repeat exposure to you and there’s a natural internal process of them deciding whether or not they are in your tribe. There is nothing bad about that. It’s all good. You want people to decide for themselves and be sure before they hire you.
  2. You are finding your own style, approach and process with many new things. Just like a baby learning to become a toddler. It’s not always pretty but you would never deny that baby the chance to grow into themselves. Don’t deny yourself that time to be a beginner. That’s the experience we all have growing our business.
  3. You are stepping into the CEO role of your business. More about this in a minute.

But you are not being rejected. There’s a natural process here. Allow the naysayers to naysay. It’s not about you. Allow opportunities to flow in and out. The right ones will materialize.

All that’s happening here is that you are establishing your business and it will take time!

You are not receiving signals that you’re not on the right path. You’re being tested for your resolve. Stay the course and be true to yourself.

Remember Why You Wanted to Coach

When you get discouraged, feel that feeling with intention to get it out of your body. Left there, it will fester. So feel it but don’t let it stick to you.

Master your mindset by remembering why you came here in the first place.

Maybe for you … it’s belief in coaching skills to transform human beings. Yes they surely do.

Maybe for you … it’s about rising into leadership. Yes! Lead yourself to success.

Maybe you’ve always wanted to be your own boss. Be that boss. Step into the role of CEO.

Step Into the CEO Role in Your Coaching Business

What does it really mean to step into the CEO role of your business?

It’s taking ownership of your business and becoming fully responsible for your results. It’s shifting away from being a student and graduating with your mindset and actions.

Yes, you’re still learning and will be for the rest of your life. I’m 23 years into my business and I’m still learning.

Now, you are actually responsible for the results of your business. It is your actions, decisions and mindset that will bring about clients, income and positive experiences (or negative ones).

To begin stepping into the CEO role, hold the momentum out of love for yourself, for your growth and for your future clients’ growth too.

Take these first these first 3 steps:

  1. Set up specific office hours (Episode 28) and show up for them even if you don’t yet have clients filling some of that time.
  2. Block time for specific tasks every day to build your business. Put it on your calendar and hold yourself accountable for completing those tasks such as create and publish good content, promote that content through social channels and more. Drive traffic to the conversion processes you have on your website. In other words … do the things that make you squirm over and over until they don’t make you squirm any more.
  3. Pay yourself well. Don’t give away your services for free or low fees. A CEO would never do that.

Stay Inspired and Make Things Happen!