There are many theories about the best way to choose a coaching niche. Start broad and let it find you. Focus on a topic you know. Go with your passion. Or my favorite, target a narrow and hungry audience for quick success. All of them have some appeal. Some are more effective than others.
Ultimately, you want a coaching niche that helps you use your special gifts to do good in the world while you do well financially.
However you come to it, when you land on the right niche for you , it’s as if all the doors of opportunity open up and prosperity flows in. It solves so many problems:
- How to talk about what you do without selling generic coaching 
- How to authentically inspire enrollment
- How to leverage your efforts for a bigger impact and result
What if the coaching niche you’ve pursued isn’t helping you? What if it’s actually holding you back?
It happens, and it can be painful, especially if you’ve invested a lot of time and money. Then it’s hard to let go, even if it’s not working. Release it. There’s a better path ahead.
Sometimes the “Safe” Coaching Niche is a Dud
I’ve noticed that some coaches choose a niche solely on what they think they are capable of coaching about. They pick what seems to be a “safe” topic or audience such as moms, divorcees, empty nesters, life purpose or retirement. I understand the impulse, but I haven’t met a coach yet who made a good living with these niches. (If it’s working for you, please prove me wrong!)
If you’re feeling the impulse to niche around what seems like a safe topic or target, think again! And, remember the core essence of coaching — it’s about drawing out the client’s wisdom and solutions, not about your expertise.
Coaching is a communication toolbox. The two main tools are listening and powerful questions. Solutions come from the client.
Just think about what that means. It means YOU can coach anyone about anything! Don’t hold yourself back from a smart niche — one that will help you do good while you do well.
The Sacred Six
Here’s what I know for sure — people are people no matter what they do for living or their place in life. We all grow from the inside out. No matter who the target audience is, you’ll primarily work with your enrolled clients on these “sacred six” issues:
- Uncovering and honoring their values and integrity.
- Visioning for the life they want.
- Planning, strategizing and staying on the path.
- Moving through fears with courage and commitment.
- Leveraging strengths and managing obstacles.
- Upleveling mindsets, habits and support systems.
Totally doable, right? But don’t try to build a business around selling coaching for these topics. This is the process not what people will buy. Instead, choose a viable target audience, find out what they want that they’d be willing to invest in and you’ll find that these topics above are what you’ll end up coaching them about when they hire you.
If you picked what you thought was a “safe” coaching niche and it has let you down, don’t let that mean that you’re not good enough, or that you can’t have the coaching business you dreamed of! A better niche is waiting for you.
Choosing a Niche Doesn’t Have to Be a Brain Teaser
Choosing a niche is a thoughtful process. It’s worth spending time to think it all the way through from several perspectives, including and beyond what feels safe and fun.
What do I mean by a viable target audience? Can you easily find them? Are they eager to evolve, and motivated to invest in that evolution? After all, your niche is the foundation of your whole coaching business. It’s critical that it pays off for you, or what’s the point?
Choosing a niche that you’ll love is a journey. I invite you on that journey. Step away from wracking your brain about this, and step onto a path well traveled by service entrepreneurs who have found their sweet spot before you. Make this easy on yourself with my step by step coaching niche system called Your Highly Profitable Niche. Check it out and get your niche settled once and for all.