In Part 1 of this series, I outlined seven steps to innovating, designing and launching your own information products:
- Tune into Your Niche Market
- Leverage Your Product Funnel
- Outline Your Coaching Product
- Map Out a Project Plan
- Create Your Product
- Create Your Marketing Campaign
- Get Set to Deliver
The first three steps are covered in Part 1. Here’s the scoop on steps 4 and 5. I’ll cover steps 6 and 7 in Part 3.
Finding true success in coaching presents some significant challenges. All are solved with pinpointed focus on one target market, plus a handful of winning strategies and a bit of patience. No joke. Targeting your attraction energy on one viable market is where leverage begins.
I’ve been saying that coaches can get better results by championing one viable market and offering what their market most wants to buy. I thought some interviews with coaches who have found their success that way would help show how it works. The first Real Coaches, Real Results interview is with Kristin Keffeler.
Kristin Keffeler helps wealth advisors build the courage and capacity to bring their big ideas to life.
Listen to this interview and read the highlights below.
If you understand what makes your ideal coaching market tick, you’ve got insider knowledge that can be turned into your own money-making products. Offering information products that solve a compelling problem for your market will help boost your credibility, build your brand, and amp up your coaching business revenue.
Here are seven steps to innovating, designing and launching your own products:
To make a satisfying living as a coach, you’ll want to sell your own coaching products. You see, unless your monthly coaching retainer is in the thousands or you carry dozens of clients at once, you can’t make a six-figure income on private coaching alone. Selling your own products is the best way to build trust with your market while you get off the money for time treadmill. The sooner you launch your own products, the better.
Your coaching business will support you to pursue your true calling, but only if you keep it running smoothly. To do that, create business habits that work for you and are simple to maintain.
It helps to think in terms of processes and flows, rather than tasks. A business is more like a garden than a machine. Here are five mindsets that can help your garden produce a rich harvest.
I’ll be speaking at this evolutionary event for coaches in Orlando on the topic of Choosing and Championing a Viable Coaching Market. I’d love to meet you there!
Can’t make it to Orlando? No worries. A recording of the event will also be available on the web.
My recent post on when a coach should hire a VA brought up some follow up questions. To answer your questions, I interviewed an expert — Kellie deRuyter, business & marketing coach for VAs.
Do all VAs have skills in most anything a coach would need help with?
Kellie: A coach shouldn’t expect any individual VA to be skilled in every task or project the coach might need. Like everyone else, VAs have certain skills they’re great at, others they can perform reasonably well, and some things that just aren’t their forte. Many VAs specialize. The key is to find the VA who best suits your top priorities and your work style preferences, who will also offer expert referrals for tasks they don’t do.