Do coaching prospects find what they’re looking for when they land on your site? Is your leads-list growing consistently to bring you a steady stream of ideal coaching clients? Not yet? It’s time to get your website working for you!
Websites don’t work alone. Traffic must be driven to them. Visitors find you through visibility builders — networking, public speaking, group work, blogs, social networking, articles posted in journals or directories and incoming links. If your coaching market is unique enough or what you’re offering is in high demand, search engine optimization (SEO) or pay-per-click methods may send lots of visitors to you.
Ongoing visibility building puts you in contact with thousands of people in your niche market. If your message is compelling, some of those people will visit your site.
Be ready for them! Design your website to:
– Raise awareness about your offerings.
– Engender trust through credibility.
– And, sell your products and coaching programs.
Most people will need to know a bit about you before they buy from you. But you don’t have time to build a private relationship with everyone initially. Your website can be like a virtual reception line keeping connections warm and growing.
When you’re not coaching clients, how do you spend time on your coaching business?
Left to our own devices, most of us will choose to do first whatever is easiest. Nine times out of ten, that task will have the least impact on our success. It’s the way most of us are wired — to spend most of our time within our comfort zones. It seems the gentler approach, but is it really?
Successful business people spend 80% of their time on what will have the highest impact on their success. In fact, whenever possible, they delegate everything else. They know how to determine, in any given moment, what action will give them the highest return on their energy right now, and they do that first. It’s a winning habit.
How do you decide what your highest payoff action is in your coaching business?
Well, here’s the thing. You instinctively know…
Why do some coaches fill their practice with ideal clients in just a few months, while others may take years or never achieve a full coaching practice? I’ve been studying this a long time. The answer to this mystery isn’t what you might think…
- It’s certainly not that they are more skillful coaches.
- It’s not that they have a slicker coaching website. It’s not even that they have more experience in marketing.
- And it’s not the coaching market they’ve chosen to focus on (although that often is a linchpin to success).
The number one factor is how they value themselves.