There’s plenty of information out there in training programs about how to coach. And there’s lots of attention out there on how to market and enroll clients plus the various tactics to earn well as a coach.
But there’s little communicated to coaches about exactly how to serve your coaching clients well so they love the experience, come back for more and refer others to you.
Client service goes beyond coaching skills but does stem from the way you market and engage your target audience from the get go.
Your coaching client’s satisfaction in you and your program begins before they hire you and continues after they finish with you.
If you’re following the guidelines I’ve given to you in episodes 62 through 77 in this Coaching Business Checkup series, then you’ll be strategically setting everything up for your coaching business in a way that guarantees satisfaction for ideal clients.
And if you put in place specific things to ensure that people you attract are ideal for you, it will increase your clients’ satisfaction.
Client service is another strategy point for creating a successful coaching business. And that’s why this is part of, and the LAST episode of, my Coaching Business Checkup series.
And as I’ve been promising, I’ve got a FREE download for you, ready now, that’s a comprehensive Coaching Business Checkup you can give yourself. This will help fill the holes in your strategy so you can do everything more effectively and earn more in your business.
When you download this assessment, take the time to honestly consider what you’ve got going for you and what’s missing. I’ve referenced certain podcast episodes for each of the 10 sections. And of course, if you want more help get my private VIP support to do all of this right. The best first step is to have a private Strategy Session with me, which you can find at https://prosperouscoach.com/strategy.
Let’s dig into today’s episode …
Do you feel nervous with your clients and have performance anxiety during sessions? If you’re a new coach, that’s totally normal. And you want to be sure it’s a feeling that diminishes with each client.
In my early days, I was so anxious about delivering value that I lost my personal power by inflating my role. And I ended up feeling drained instead of energized by sessions.
Over the years I’ve given this challenge my daily awareness and made a lot of shifts.
Happily, there are things you can do that both create value while also setting strong boundaries, which protect you and your clients. I’ll cover 7 main ways you can up your game in providing value.
#1 Cultivate Happy Coaching Clients Before During and After
Happy clients start by being happy prospects. You want them to already have a strong sense of your integrity, personality and exactly how you can help them before they hire you. This makes them happy because they’ll only stick around if they feel the connection with you.
I know, I talk a lot about this and that’s because a successful business is the sum of many things that work in concert. And that takes strategy.
If your social media, blogs, podcasts, videos, website – everything – comes from being fully informed about what’s important to your audience they can feel that. And it feels good!
Just the other day a new member in my Facebook group posted:
“Just found your podcast. Wow! Get out of my head, Rhonda Hess! I needed this so badly. Thank you.”
I took that as a compliment because my episode hit the mark about what holds coaches back. Thanks for your feedback, Angela!
You want your audience to feel seen, heard and understood by you. If they do, they’ll follow you and share your content with others in your audience. They’ll also get curious about what you offer because you’re speaking about what they desire and what’s in the way.
Consider also staying in touch with past clients. Follow them on social media. Share a bit of social love. And check in with a short email to from time to time.
#2 Provide Structure and Boundaries
In a desire to be ALL things to your clients do you forget to set boundaries and provide structure?
If so, it’s understandable because coaching skills themselves are so open. Open-ended questions, deep levels of listening, open-mindedness about differences – don’t seem to fit with structure and boundaries.
But I’ll tell you … people thrive with a sense of structure and respect boundaries if you set them up thoughtfully.
These things make people feel safe.
- Provide clear terms and agreements in your intake packet.
- Ask clients to respect you with policies about showing up for sessions and on time payments
- In the first session explain the phases and flow of your work together (this is easy if you’ve created a Signature Program rather than just selling coaching packages)
- Provide and then ask them to send you a Session Prep 1 -2 days before each session
- Send them a Session Recap that lists agreed upon next steps and notes
- Set clear expectations about your availability and how/when they can contact you
- Hold time boundaries in sessions.
#3 Create and Track a Set of Goals
This may be obvious but it wasn’t to me with my first clients.
- Within the first 2 sessions set specific milestones you’ll help them achieve
- Get clear on top challenges, goals and who they want to transform into
- How will you help them perceive that they’ve made progress?
- Set a tickler in your calendar to check in on their goals/milestones and progress
#4 Gather and Give Feedback
Feedback is under-rated and so valuable for any transformational process.
Ask for feedback.
- At the end of every session, ask about their takeaways. Write those down in the Session Recap.
- Make sure that your Session Prep form asks for feedback. Acknowledge what they say.
- If you’re not getting enough feedback, directly ask for it half way through your program.
- Let them know how they’re doing. Be kind but also real. Encourage more if progress is slow.
- Ask for referrals mid-way through your program and at the end.
- Ask for a testimonial. Give them guidelines and make the testimonial process easy.
#5 Model Integrity
One of the beautiful things about coaching is that sometimes we attract clients that teach us while we’re supporting them. Mostly this is seamless and organic. But sometimes it can be painful. You realize that you need to work on the same thing that your client does.
So be real if that’s the case. Show your vulnerability while also modeling how you face your challenges.
- Walk you talk, not just in session but in every public way you show up
- Be responsive to your clients with timely replies
- Provide a personal touch but don’t go overboard
- Own your mistakes and biases
- Hold confidences
#6 Help Your Clients Stand Fully In Their Power
The absolute best way to empower your clients is to monitor how well you are standing in your own power.
Some years ago I wrote a popular blog post on this called 5 Ways to Right Size Yourself to Empower Your Coaching Clients. You can see the link to that post on the show notes for today’s episode, which you’ll want to check out anyway to get the free Coaching Business Checkup download. Again, you can find that at prosperouscoach.com/77
As a coach, it’s critical that you learn how to be right sized in your power for a healthy coaching relationship.
By right sized I mean holding the right amount of responsibility in the co-creative relationship while also asking your client to do this same. Ideally, you and your client have the same amount of power in the relationship.
There are many pitfalls, such as:
- charging too little
- allowing late payments
- allowing clients to slide away from doing their work
- failing to hold time boundaries and other boundaries
It takes practice. You can do it if you pay attention to what’s happening within you when you interact with your clients.
- Hold your clients accountable for what they agree to do
- Challenge them to do and be more. They will thank you for it.
- Show you care without being overly responsible or invasive
#7 Share Your Humanity
When I first started as a coach I thought I had to be a pillar of perfection with clients. I found out the hard way that this turns out badly.
When people put you on a pedestal they project all sorts of crap upon you and the relationship goes into shadow.
- Be a real person. Let clients see who you are. But don’t make it too much about you.
- Be interested in you’re client’s uniqueness and how they differ from you. Hold up a positive mirror for them to admire themselves.
- Give the personal touch without going overboard
- Accept that life throws everyone curve balls from time to time
During my work with clients some have major health crises, financial crises and other types of difficulties that throw off the arc of our work together. The right thing to do is to flex to support them. You might put your program on hiatus for a time to give them space needed for recovery.
Similarly, I’ve had times where I need to take a break and ask my clients to understand.
Now, think through how you can up your game on customer satisfaction.
In the Next Episode: The Art of Crafting Powerful Coaching Questions with the brilliant Laurie Cameron, coach trainer extraordinaire!