Helping coaches earn more and market less by landing a highly profitable niche they’ll love
Rhonda Hess
Niche Success Strategist
I know… the idea of business planning gets a big groan from most entrepreneurs. What I know for sure is that coaches who do some planning usually do better financially than those who don’t. My first big profit year came for me the first year I planned my business. Start with a discovery process. The result is a solid jumping-off-place for a more fun and profitable year. Powerful Questions to . . .
Sometimes it’s a smarter move to say ‘NO’ to a new client or opportunity. But how do you know when to say ‘yes’ and when to say ‘no’? And, what’s the difference between a good opportunity and the RIGHT opportunity for you? The right opportunities will align with: Your values and strengths. Your work-style preferences. Your business model and vision. Factor those things into a set of “success criteria” as . . .
Have you ever felt like your potential clients are giving you a mixed message? They grab up all your free stuff — your irresistible offers, free discovery sessions, articles and other goodies — but too few hire you, buy your products, or enroll in your programs. It’s clear they need help. They seem to be attracted to you and your message. So what’s missing? They aren’t properly motivated to invest . . .
My computer consultant was at my office recently optimizing my Mac. Opening up my email, he said: “OMG, your inbox is clean!” Then he looked around my office. “Are you really this organized?” I am. And it saves me so much time and hassle while I easily focus in on the things that pay off. You can do this too and it’s worth it. Stuff is distracting. If your office . . .
A classic problem for coaches and other service entrepreneurs is that they run out of time to: build automated systems that create a flow of future clients. create recurring revenue streams like products and membership programs. expand their potential by reflecting on their business and making continuous improvements. The problem begins early on like this… Desperate for initial clients, coaches often set low fees and say ‘yes’ to many opportunities . . .
Recently, I posted 10 powerful questions for enrolling clients and it sparked excitement from some coaches that haven’t found sample coaching sessions effective and concerns from others about the potential for manipulating prospects with the questions. Thanks for the great discussion! Successful client enrollment is part competence with an enrollment process and part mastery of mindset. I explain in my previous post why, after more than a decade of coaching, . . .
The secret is to enrolling more coaching clients is surprising. Don’t coach them in the Discovery Session. Many coaches find their prospective clients walk away from a sample coaching session feeling “done”. It may be because a sample session is oriented around selling coaching rather than attracting the individual to what they already know they want — the vision of their ideal future. If you want to transform your ability . . .
I’ve been doing a lot of website reviews for coaches and consultants lately. Many are squeamish about the idea of putting their face prominently on their website. Yeah, I tried to dodge that early on too. But I came around and here’s why it’s a good idea for all service providers… You are the face of your business and your face speaks miles about you. Your future clients want to . . .