My last post on target market versus coaching niche struck a nerve. In the coaching world the meaning of “niche” is frequently confused. I favor the term “target market” because “coaching niche” is often understood as a topical niche, rather than a distinctive group of people.
Coaches who target a market do more of what they love, are paid better, and have no limits on their income. Coaching niches rarely match up.
Coaches have to eat, too. Sustainable business requires you to sell something that people really want to buy. Find out what your clients need and sell that. You can do this in three straightforward steps.
Leverage your time by investing in resources that shorten your learning curves and ease time-consuming tasks. You’ll be freed up to double or triple your income.
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